--- title: "Johns Hopkins University vs Massachusetts Institute of Technology: Which is more popular by branded search?" description: "Which is more popular in search, Johns Hopkins University or Massachusetts Institute of Technology? Compare estimated monthly branded-search demand and Share of Search inside the Globally sought US universities set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/johns-hopkins-university-vs-mit" publisher: "Brandwave" --- # Johns Hopkins University vs Massachusetts Institute of Technology: Which is more popular by branded search? Which is more popular in search, Johns Hopkins University or Massachusetts Institute of Technology? Compare estimated monthly branded-search demand and Share of Search inside the Globally sought US universities set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Johns Hopkins University and Massachusetts Institute of Technology - **Competitive set**: Globally sought US universities - **Market**: Global - **Month measured**: Aug 2026 - **Johns Hopkins University Share of Search**: 1.3% - **Massachusetts Institute of Technology Share of Search**: 4.8% ## Which is more popular in search, Johns Hopkins University or Massachusetts Institute of Technology? - In August 2026, Massachusetts Institute of Technology had more branded searches than Johns Hopkins University among globally sought US universities worldwide. Massachusetts Institute of Technology was estimated to have 398K branded searches compared to Johns Hopkins University’s 110K, and held a 4.8% Share of Search versus Johns Hopkins University’s 1.3%. - Massachusetts Institute of Technology was ahead of Johns Hopkins University in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Johns Hopkins University’s estimated Share of Search among globally sought US universities worldwide moved from 1.4% to 1.3%, and its estimated monthly branded searches moved from 135K to 110K. - Across the 11 months ending August 2026, Massachusetts Institute of Technology’s estimated Share of Search among globally sought US universities worldwide moved from 3.9% to 4.8%, and its estimated monthly branded searches moved from 362K to 398K. ## How did search popularity change for globally sought US universities worldwide in August 2026? - In August 2026, Massachusetts Institute of Technology rose from 7th to 6th among globally sought US universities worldwide. - Estimated monthly branded searches for Johns Hopkins University worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026. ## Month by month | Month | Johns Hopkins University estimated searches | Johns Hopkins University Share of Search | Johns Hopkins University rank | Massachusetts Institute of Technology estimated searches | Massachusetts Institute of Technology Share of Search | Massachusetts Institute of Technology rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 1.4% | 17 | 362K | 3.9% | 13 | | Nov 2025 | 110K | 1.3% | 17 | 317K | 3.9% | 9 | | Dec 2025 | 110K | 0.66% | 17 | 313K | 1.9% | 10 | | Jan 2026 | 110K | 1.3% | 17 | 336K | 4.1% | 10 | | Feb 2026 | 110K | 1.5% | 17 | 277K | 3.7% | 13 | | Mar 2026 | 110K | 1.2% | 17 | 333K | 3.6% | 13 | | Apr 2026 | 110K | 1.2% | 17 | 378K | 4.2% | 9 | | May 2026 | 110K | 1.3% | 17 | 374K | 4.3% | 8 | | Jun 2026 | 90.5K | 1.3% | 17 | 333K | 4.6% | 7 | | Jul 2026 | 90.5K | 1.3% | 17 | 332K | 4.9% | 7 | | Aug 2026 | 110K | 1.3% | 17 | 398K | 4.8% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Johns Hopkins University’s and Massachusetts Institute of Technology’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Johns Hopkins University**: Measured on the search term “johns hopkins university”. - **Massachusetts Institute of Technology**: Measured on the search terms “massachusetts institute of technology”, “massachusetts institute of technology mit”, “mit massachusetts” and “mit university”, summed into one figure. - [Johns Hopkins University profile](/demand/global-en/brands/johns-hopkins-university) - [Massachusetts Institute of Technology profile](/demand/global-en/brands/mit) - [All globally sought US universities worldwide](/demand/global-en/categories/globally-sought-us-universities): The set both shares are measured inside, 17 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Johns Hopkins University or Massachusetts Institute of Technology? In August 2026, Massachusetts Institute of Technology had more branded searches than Johns Hopkins University among globally sought US universities worldwide. Massachusetts Institute of Technology was estimated to have 398K branded searches compared to Johns Hopkins University’s 110K, and held a 4.8% Share of Search versus Johns Hopkins University’s 1.3%. ## Cite this page Brandwave. "Johns Hopkins University vs Massachusetts Institute of Technology: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/johns-hopkins-university-vs-mit This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/johns-hopkins-university-vs-mit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.