--- title: "Johnny’s Selected Seeds vs Thompson & Morgan: Which is searched more?" description: "Is Johnny’s Selected Seeds or Thompson & Morgan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Seeds brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/johnnys-selected-seeds-vs-thompson-morgan" publisher: "Brandwave" --- # Johnny’s Selected Seeds vs Thompson & Morgan: Which is searched more? Is Johnny’s Selected Seeds or Thompson & Morgan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Seeds brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Johnny’s Selected Seeds and Thompson & Morgan - **Competitive set**: Seeds brands - **Market**: Global - **Month measured**: Sep 2026 - **Johnny’s Selected Seeds Share of Search**: 26.2% - **Thompson & Morgan Share of Search**: 19.4% ## Is Johnny’s Selected Seeds or Thompson & Morgan more popular in search? - In September 2026, Johnny’s Selected Seeds had more branded searches than Thompson & Morgan among seeds brands worldwide. Johnny’s Selected Seeds had about 74,000 branded searches, while Thompson & Morgan had 54,900. Johnny’s Selected Seeds made up 26.2% of all seeds brand searches we track, and Thompson & Morgan accounted for 19.4%. - The lead changed hands 2 times in the 12 months ending September 2026: Thompson & Morgan took it in April 2026, Johnny’s Selected Seeds took it in June 2026. - Across the 12 months ending September 2026, Johnny’s Selected Seeds’ share of searches among seeds brands worldwide moved from 23.2% to 26.2%, and its estimated monthly branded searches moved from 60.5K to 74K. - Across the 12 months ending September 2026, Thompson & Morgan’s share of searches among seeds brands worldwide moved from 17.2% to 19.4%, and its estimated monthly branded searches moved from 44.9K to 54.9K. ## How did search popularity change for seeds brands worldwide in September 2026? - In September 2026, Thompson & Morgan gained share of searches among seeds brands worldwide, from 16.3% to 19.4%. - In September 2026, Johnny’s Selected Seeds lost share of searches among seeds brands worldwide, from 27.4% to 26.2%. ## Month by month | Month | Johnny’s Selected Seeds estimated searches | Johnny’s Selected Seeds Share of Search | Johnny’s Selected Seeds rank | Thompson & Morgan estimated searches | Thompson & Morgan Share of Search | Thompson & Morgan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 23.2% | 1 | 44.9K | 17.2% | 3 | | Nov 2025 | 60.5K | 26.3% | 1 | 37.5K | 16.3% | 3 | | Dec 2025 | 74K | 28.5% | 1 | 30.7K | 11.8% | 4 | | Jan 2026 | 165K | 31.9% | 1 | 54.9K | 10.6% | 3 | | Feb 2026 | 135K | 26.7% | 1 | 72.6K | 14.4% | 3 | | Mar 2026 | 165K | 27% | 1 | 122K | 20% | 2 | | Apr 2026 | 110K | 21.2% | 2 | 145K | 27.9% | 1 | | May 2026 | 90.5K | 21.8% | 2 | 118K | 28.5% | 1 | | Jun 2026 | 74K | 25.6% | 1 | 65.9K | 22.8% | 2 | | Jul 2026 | 90.5K | 29.5% | 1 | 53.9K | 17.6% | 2 | | Aug 2026 | 90.5K | 27.4% | 1 | 53.9K | 16.3% | 2 | | Sep 2026 | 74K | 26.2% | 1 | 54.9K | 19.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Johnny’s Selected Seeds’ and Thompson & Morgan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Johnny’s Selected Seeds**: Measured on the search term “johnnys selected seeds”. - **Thompson & Morgan**: Measured on the search terms “thompson and morgan” and “thompson morgan”, summed into one figure. - [Johnny’s Selected Seeds profile](/demand/global-en/brands/johnnys-selected-seeds) - [Thompson & Morgan profile](/demand/global-en/brands/thompson-morgan) - [All seeds brands worldwide](/demand/global-en/categories/seeds-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Johnny’s Selected Seeds or Thompson & Morgan more popular in search? In September 2026, Johnny’s Selected Seeds had more branded searches than Thompson & Morgan among seeds brands worldwide. Johnny’s Selected Seeds had about 74,000 branded searches, while Thompson & Morgan had 54,900. Johnny’s Selected Seeds made up 26.2% of all seeds brand searches we track, and Thompson & Morgan accounted for 19.4%. ## Cite this page Brandwave. "Johnny’s Selected Seeds vs Thompson & Morgan: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/johnnys-selected-seeds-vs-thompson-morgan This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/johnnys-selected-seeds-vs-thompson-morgan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.