---
title: "Johnny’s Selected Seeds vs Kings Seeds: Which is searched more?"
description: "Is Johnny’s Selected Seeds or Kings Seeds more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Seeds brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/johnnys-selected-seeds-vs-kings-seeds"
publisher: "Brandwave"
---

# Johnny’s Selected Seeds vs Kings Seeds: Which is searched more?

Is Johnny’s Selected Seeds or Kings Seeds more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Seeds brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Johnny’s Selected Seeds and Kings Seeds
- **Competitive set**: Seeds brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Johnny’s Selected Seeds Share of Search**: 26.2%
- **Kings Seeds Share of Search**: 5.2%

## Is Johnny’s Selected Seeds or Kings Seeds more popular in search?

- In September 2026, Johnny’s Selected Seeds had more branded searches than Kings Seeds among seeds brands worldwide. Johnny’s Selected Seeds had about 74,000 branded searches, while Kings Seeds had 14,800. Johnny’s Selected Seeds made up 26.2% of all seeds brand searches we track, and Kings Seeds accounted for 5.2%.
- Johnny’s Selected Seeds was ahead of Kings Seeds in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Johnny’s Selected Seeds’ share of searches among seeds brands worldwide moved from 23.2% to 26.2%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 12 months ending September 2026, Kings Seeds’ share of searches among seeds brands worldwide moved from 5.7% to 5.2%, and its estimated monthly branded searches held steady at 14.8K.

## Top seeds brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Johnny’s Selected Seeds was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kings Seeds did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Johnny’s Selected Seeds | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Botanical Interests | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Baker Creek Heirloom Seeds | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Burpee | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| High Mowing Organic Seeds | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Seed Savers Exchange | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Thompson & Morgan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Yates | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Kings Seeds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Suttons | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Mr Fothergill's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Johnsons | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about seeds brands

- Asked ChatGPT "Which seeds brand should I buy?": 1. Burpee, 2. Johnny’s Selected Seeds, 3. Baker Creek Heirloom Seeds
- Asked ChatGPT "What are the best seeds brands?": 1. Botanical Interests, 2. Johnny’s Selected Seeds, 3. High Mowing Organic Seeds, 4. Baker Creek Heirloom Seeds, 5. Burpee, 6. Seed Savers Exchange
- Asked ChatGPT "What's the best seeds brand for home garden?": 1. Botanical Interests, 2. High Mowing Organic Seeds, 3. Baker Creek Heirloom Seeds, 4. Burpee, 5. Johnny’s Selected Seeds
- Searched Google, AI Overview "seeds for garden": 1. Botanical Interests
- Searched Google, AI Overview "seed brands": 1. Johnny’s Selected Seeds, 2. Baker Creek Heirloom Seeds, 3. Botanical Interests, 4. Seed Savers Exchange, 5. High Mowing Organic Seeds

Not named in any answer: Thompson & Morgan, Yates, Kings Seeds, Suttons, Mr Fothergill's and Johnsons.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for seeds brands worldwide in September 2026?

- In September 2026, Johnny’s Selected Seeds lost share of searches among seeds brands worldwide, from 27.4% to 26.2%.
- In September 2026, Kings Seeds rose from 8th to 6th among seeds brands worldwide.

## Month by month

| Month | Johnny’s Selected Seeds estimated searches | Johnny’s Selected Seeds Share of Search | Johnny’s Selected Seeds rank | Kings Seeds estimated searches | Kings Seeds Share of Search | Kings Seeds rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 23.2% | 1 | 14.8K | 5.7% | 6 |
| Nov 2025 | 60.5K | 26.3% | 1 | 12.1K | 5.3% | 7 |
| Dec 2025 | 74K | 28.5% | 1 | 9.9K | 3.8% | 9 |
| Jan 2026 | 165K | 31.9% | 1 | 18.1K | 3.5% | 10 |
| Feb 2026 | 135K | 26.7% | 1 | 14.8K | 2.9% | 10 |
| Mar 2026 | 165K | 27% | 1 | 14.8K | 2.4% | 10 |
| Apr 2026 | 110K | 21.2% | 2 | 12.1K | 2.3% | 10 |
| May 2026 | 90.5K | 21.8% | 2 | 8.1K | 2% | 10 |
| Jun 2026 | 74K | 25.6% | 1 | 8.1K | 2.8% | 8 |
| Jul 2026 | 90.5K | 29.5% | 1 | 9.9K | 3.2% | 7 |
| Aug 2026 | 90.5K | 27.4% | 1 | 18.1K | 5.5% | 8 |
| Sep 2026 | 74K | 26.2% | 1 | 14.8K | 5.2% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Johnny’s Selected Seeds’ and Kings Seeds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Johnny’s Selected Seeds**: Measured on the search term “johnnys selected seeds”.
- **Kings Seeds**: Measured on the search term “kings seeds”.

- [Johnny’s Selected Seeds profile](/demand/global-en/brands/johnnys-selected-seeds)
- [Kings Seeds profile](/demand/global-en/brands/kings-seeds)
- [All seeds brands worldwide](/demand/global-en/categories/seeds-brands): The set both shares are measured inside, 12 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Johnny’s Selected Seeds or Kings Seeds more popular in search?

In September 2026, Johnny’s Selected Seeds had more branded searches than Kings Seeds among seeds brands worldwide. Johnny’s Selected Seeds had about 74,000 branded searches, while Kings Seeds had 14,800. Johnny’s Selected Seeds made up 26.2% of all seeds brand searches we track, and Kings Seeds accounted for 5.2%.

## Cite this page

Brandwave. "Johnny’s Selected Seeds vs Kings Seeds: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/johnnys-selected-seeds-vs-kings-seeds

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/johnnys-selected-seeds-vs-kings-seeds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.