--- title: "Johnnie-O vs Lululemon: Which is searched more?" description: "Is Johnnie-O or Lululemon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Golf clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/johnnie-o-vs-lululemon" publisher: "Brandwave" --- # Johnnie-O vs Lululemon: Which is searched more? Is Johnnie-O or Lululemon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Golf clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Johnnie-O and Lululemon - **Competitive set**: Golf clothing brands - **Market**: Global - **Month measured**: Sep 2026 - **Johnnie-O Share of Search**: 8.1% - **Lululemon Share of Search**: 1.1% ## Is Johnnie-O or Lululemon more popular in search? - In September 2026, Johnnie-O had more branded searches than Lululemon among golf clothing brands worldwide. Johnnie-O had about 110,000 branded searches, while Lululemon had 14,800. Johnnie-O made up 8.1% of all golf clothing brand searches we track, and Lululemon accounted for 1.1%. - Johnnie-O was ahead of Lululemon in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Johnnie-O’s share of searches among golf clothing brands worldwide moved from 7.2% to 8.1%, and its estimated monthly branded searches moved from 60.5K to 110K. - Across the 12 months ending September 2026, Lululemon’s share of searches among golf clothing brands worldwide moved from 1.2% to 1.1%, and its estimated monthly branded searches moved from 9.9K to 14.8K. ## Top golf clothing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lululemon was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Johnnie-O did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Peter Millar | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | FootJoy | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Adidas | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Lululemon | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Nike | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Under Armour | 6th | 3 of 3 | 1 of 2 | 4 of 5 | | Greyson Clothiers | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Malbon Golf | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Holderness & Bourne | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | TravisMathew | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Rhoback | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Johnnie-O | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Galvin Green | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | J.Lindeberg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Redvanly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about golf clothing brands - Asked ChatGPT "Which golf clothing brand should I buy?": 1. Peter Millar, 2. Lululemon, 3. FootJoy, 4. Under Armour, 5. Adidas - Asked ChatGPT "What are the best golf clothing brands?": 1. Peter Millar, 2. Greyson Clothiers, 3. Malbon Golf, 4. FootJoy, 5. Lululemon, 6. Holderness & Bourne, 7. Nike, 8. TravisMathew, 9. Adidas, 10. Under Armour - Asked ChatGPT "What's the best golf clothing brand for playing in hot weather?": 1. Under Armour, 2. Lululemon, 3. Adidas, 4. FootJoy, 5. Peter Millar - Searched Google, AI Overview "golf apparel": 1. Nike, 2. Adidas, 3. Under Armour, 4. FootJoy, 5. Peter Millar - Searched Google, AI Overview "golf clothes": 1. Nike, 2. Adidas, 3. FootJoy, 4. Peter Millar, 5. Lululemon Not named in any answer: Rhoback, Johnnie-O, Galvin Green, J.Lindeberg and Redvanly. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for golf clothing brands worldwide in September 2026? - In September 2026, Johnnie-O overtook Malbon Golf and TravisMathew to rank 3rd among golf clothing brands worldwide, with 8.1% of the searches. - In September 2026, Lululemon fell from 10th to 11th among golf clothing brands worldwide. ## Month by month | Month | Johnnie-O estimated searches | Johnnie-O Share of Search | Johnnie-O rank | Lululemon estimated searches | Lululemon Share of Search | Lululemon rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 7.2% | 5 | 9.9K | 1.2% | 14 | | Nov 2025 | 90.5K | 6.9% | 5 | 9.9K | 0.75% | 14 | | Dec 2025 | 110K | 9.1% | 4 | 9.9K | 0.82% | 13 | | Jan 2026 | 74K | 8% | 4 | 12.1K | 1.3% | 10 | | Feb 2026 | 60.5K | 7.9% | 5 | 9.9K | 1.3% | 13 | | Mar 2026 | 90.5K | 8.7% | 5 | 14.8K | 1.4% | 12 | | Apr 2026 | 90.5K | 6.9% | 5 | 22.2K | 1.7% | 11 | | May 2026 | 90.5K | 7.5% | 5 | 22.2K | 1.8% | 10 | | Jun 2026 | 110K | 8.6% | 5 | 18.1K | 1.4% | 11 | | Jul 2026 | 135K | 11.1% | 2 | 18.1K | 1.5% | 10 | | Aug 2026 | 90.5K | 6.2% | 5 | 18.1K | 1.2% | 10 | | Sep 2026 | 110K | 8.1% | 3 | 14.8K | 1.1% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Johnnie-O’s and Lululemon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Johnnie-O**: Measured on the search term “johnnie o”. - **Lululemon**: Measured on the search term “lululemon golf”. - [Johnnie-O profile](/demand/global-en/brands/johnnie-o) - [Lululemon profile](/demand/global-en/brands/lululemon) - [All golf clothing brands worldwide](/demand/global-en/categories/golf-apparel-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Johnnie-O or Lululemon more popular in search? In September 2026, Johnnie-O had more branded searches than Lululemon among golf clothing brands worldwide. Johnnie-O had about 110,000 branded searches, while Lululemon had 14,800. Johnnie-O made up 8.1% of all golf clothing brand searches we track, and Lululemon accounted for 1.1%. ## Cite this page Brandwave. "Johnnie-O vs Lululemon: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/johnnie-o-vs-lululemon This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/johnnie-o-vs-lululemon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.