---
title: "John West vs Sirena: Which is searched more?"
description: "Which is more popular in search, John West or Sirena? Compare estimated monthly branded-search demand and Share of Search inside the Canned tuna brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/john-west-vs-sirena"
publisher: "Brandwave"
---

# John West vs Sirena: Which is searched more?

Which is more popular in search, John West or Sirena? Compare estimated monthly branded-search demand and Share of Search inside the Canned tuna brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: John West and Sirena
- **Competitive set**: Canned tuna brands
- **Market**: Global
- **Month measured**: Sep 2026
- **John West Share of Search**: 11.8%
- **Sirena Share of Search**: 71.9%

## Which is more popular in search, John West or Sirena?

- In September 2026, Sirena had more branded searches than John West among canned tuna brands worldwide. Sirena was estimated to have 246K branded searches compared to John West’s 40.5K, and held a 71.9% Share of Search versus John West’s 11.8%.
- Sirena was ahead of John West in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, John West’s estimated Share of Search among canned tuna brands worldwide moved from 4.2% to 11.8%, and its estimated monthly branded searches moved from 18.1K to 40.5K.
- Across the 12 months ending September 2026, Sirena’s estimated Share of Search among canned tuna brands worldwide moved from 85% to 71.9%, and its estimated monthly branded searches moved from 368K to 246K.

## How did search popularity change for canned tuna brands worldwide in September 2026?

- In September 2026, John West gained estimated Share of Search among canned tuna brands worldwide, from 4% to 11.8%.
- In September 2026, Sirena lost estimated Share of Search among canned tuna brands worldwide, from 82.2% to 71.9%.

## Month by month

| Month | John West estimated searches | John West Share of Search | John West rank | Sirena estimated searches | Sirena Share of Search | Sirena rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.1K | 4.2% | 3 | 368K | 85% | 1 |
| Nov 2025 | 14.8K | 4.1% | 3 | 301K | 83.6% | 1 |
| Dec 2025 | 18.1K | 5.1% | 3 | 301K | 84.7% | 1 |
| Jan 2026 | 14.8K | 4.1% | 3 | 301K | 83% | 1 |
| Feb 2026 | 14.8K | 4.1% | 3 | 301K | 83.5% | 1 |
| Mar 2026 | 14.8K | 3.4% | 3 | 368K | 84.2% | 1 |
| Apr 2026 | 14.8K | 4% | 3 | 301K | 82.3% | 1 |
| May 2026 | 40.5K | 7.9% | 3 | 368K | 71.4% | 1 |
| Jun 2026 | 60.5K | 13.8% | 2 | 301K | 68.4% | 1 |
| Jul 2026 | 18.1K | 4.7% | 3 | 301K | 78.4% | 1 |
| Aug 2026 | 18.1K | 4% | 3 | 368K | 82.2% | 1 |
| Sep 2026 | 40.5K | 11.8% | 3 | 246K | 71.9% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using John West’s and Sirena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **John West**: Measured on the search term “john west”.
- **Sirena**: Measured on the search term “sirena”.

- [John West profile](/demand/global-en/brands/john-west)
- [Sirena profile](/demand/global-en/brands/sirena)
- [All canned tuna brands worldwide](/demand/global-en/categories/canned-tuna-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, John West or Sirena?

In September 2026, Sirena had more branded searches than John West among canned tuna brands worldwide. Sirena was estimated to have 246K branded searches compared to John West’s 40.5K, and held a 71.9% Share of Search versus John West’s 11.8%.

## Cite this page

Brandwave. "John West vs Sirena: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/john-west-vs-sirena

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/john-west-vs-sirena. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.