--- title: "John Lewis vs West Elm: Which is searched more?" description: "Is John Lewis or West Elm more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Curtain brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/john-lewis-vs-west-elm" publisher: "Brandwave" --- # John Lewis vs West Elm: Which is searched more? Is John Lewis or West Elm more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Curtain brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: John Lewis and West Elm - **Competitive set**: Curtain brands - **Market**: Global - **Month measured**: Sep 2026 - **John Lewis Share of Search**: 28.4% - **West Elm Share of Search**: 12.6% ## Is John Lewis or West Elm more popular in search? - In September 2026, John Lewis had more branded searches than West Elm among curtain brands worldwide. John Lewis had about 2.7 million branded searches, while West Elm had 1.2 million. John Lewis made up 28.4% of all curtain brand searches we track, and West Elm accounted for 12.6%. - John Lewis was ahead of West Elm in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, John Lewis’ share of searches among curtain brands worldwide moved from 30.5% to 28.4%, and its estimated monthly branded searches moved from 3.4M to 2.7M. - Across the 12 months ending September 2026, West Elm’s share of searches among curtain brands worldwide moved from 11.1% to 12.6%, and its estimated monthly branded searches held steady at 1.2M. ## Top curtain brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, West Elm was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. John Lewis did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pottery Barn | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | West Elm | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Dunelm | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | John Lewis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Next | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hillarys | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Habitat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about curtain brands - Asked ChatGPT "Which curtain brand should I buy?": 1. Pottery Barn - Asked ChatGPT "What are the best curtain brands?": 1. Pottery Barn, 2. West Elm - Asked ChatGPT "What's the best curtain brand for living room windows?": 1. Pottery Barn, 2. West Elm - Searched Google, AI Overview "blackout curtains": named none of the brands we track - Searched Google, AI Overview "best curtains": 1. Pottery Barn, 2. West Elm Not named in any answer: Dunelm, John Lewis, Next, Hillarys and Habitat. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for curtain brands worldwide in September 2026? - In September 2026, John Lewis gained share of searches among curtain brands worldwide, from 26.4% to 28.4%. - In September 2026, West Elm gained share of searches among curtain brands worldwide, from 11.7% to 12.6%. ## Month by month | Month | John Lewis estimated searches | John Lewis Share of Search | John Lewis rank | West Elm estimated searches | West Elm Share of Search | West Elm rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.4M | 30.5% | 2 | 1.2M | 11.1% | 4 | | Nov 2025 | 5M | 34.8% | 1 | 1.8M | 12.7% | 4 | | Dec 2025 | 5M | 38.1% | 1 | 1.2M | 9.3% | 4 | | Jan 2026 | 3.4M | 29.2% | 2 | 1.2M | 10.6% | 4 | | Feb 2026 | 2.7M | 29.1% | 2 | 1M | 10.6% | 4 | | Mar 2026 | 3.4M | 33.4% | 2 | 1M | 10% | 4 | | Apr 2026 | 2.7M | 30.4% | 2 | 1M | 11.1% | 4 | | May 2026 | 2.7M | 29.6% | 2 | 1.2M | 13.2% | 4 | | Jun 2026 | 2.7M | 30.4% | 2 | 1M | 11.1% | 4 | | Jul 2026 | 2.7M | 31.1% | 2 | 1M | 11.3% | 4 | | Aug 2026 | 2.7M | 26.4% | 2 | 1.2M | 11.7% | 4 | | Sep 2026 | 2.7M | 28.4% | 2 | 1.2M | 12.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using John Lewis’ and West Elm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **John Lewis**: Measured on the search term “john lewis”. - **West Elm**: Measured on the search term “west elm”. - [John Lewis profile](/demand/global-en/brands/john-lewis) - [West Elm profile](/demand/global-en/brands/west-elm) - [All curtain brands worldwide](/demand/global-en/categories/curtain-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is John Lewis or West Elm more popular in search? In September 2026, John Lewis had more branded searches than West Elm among curtain brands worldwide. John Lewis had about 2.7 million branded searches, while West Elm had 1.2 million. John Lewis made up 28.4% of all curtain brand searches we track, and West Elm accounted for 12.6%. ## Cite this page Brandwave. "John Lewis vs West Elm: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/john-lewis-vs-west-elm This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/john-lewis-vs-west-elm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.