---
title: "John Lewis vs Next: Which is searched more?"
description: "Which is more popular in search, John Lewis or Next? Compare estimated monthly branded-search demand and Share of Search inside the Curtain brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/john-lewis-vs-next"
publisher: "Brandwave"
---

# John Lewis vs Next: Which is searched more?

Which is more popular in search, John Lewis or Next? Compare estimated monthly branded-search demand and Share of Search inside the Curtain brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: John Lewis and Next
- **Competitive set**: Curtain brands
- **Market**: Global
- **Month measured**: Aug 2026
- **John Lewis Share of Search**: 4.4%
- **Next Share of Search**: 0.17%

## Which is more popular in search, John Lewis or Next?

- In August 2026, John Lewis had more branded searches than Next among curtain brands worldwide. John Lewis was estimated to have 2.7M branded searches compared to Next’s 109K, and held a 4.4% Share of Search versus Next’s 0.17%.
- John Lewis was ahead of Next in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, John Lewis’ estimated Share of Search among curtain brands worldwide moved from 5.3% to 4.4%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
- Across the 11 months ending August 2026, Next’s estimated Share of Search among curtain brands worldwide moved from 0.14% to 0.17%, and its estimated monthly branded searches moved from 88.8K to 109K.

## How did search popularity change for curtain brands worldwide in August 2026?

- In August 2026, John Lewis lost estimated Share of Search among curtain brands worldwide, from 5.4% to 4.4%.
- Estimated monthly branded searches for Next worldwide rose 22.3% over 11 measured months, from 88.8K to 109K in August 2026.

## Month by month

| Month | John Lewis estimated searches | John Lewis Share of Search | John Lewis rank | Next estimated searches | Next Share of Search | Next rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.4M | 5.3% | 3 | 88.8K | 0.14% | 4 |
| Nov 2025 | 5M | 7.7% | 2 | 105K | 0.16% | 4 |
| Dec 2025 | 5M | 7.7% | 2 | 92.1K | 0.14% | 4 |
| Jan 2026 | 3.4M | 5.3% | 3 | 88.8K | 0.14% | 4 |
| Feb 2026 | 2.7M | 5.3% | 3 | 88.8K | 0.17% | 4 |
| Mar 2026 | 3.4M | 6.4% | 3 | 109K | 0.21% | 4 |
| Apr 2026 | 2.7M | 5.3% | 3 | 105K | 0.2% | 4 |
| May 2026 | 2.7M | 5.3% | 3 | 128K | 0.25% | 4 |
| Jun 2026 | 2.7M | 5.3% | 3 | 109K | 0.21% | 4 |
| Jul 2026 | 2.7M | 5.4% | 3 | 109K | 0.21% | 4 |
| Aug 2026 | 2.7M | 4.4% | 3 | 109K | 0.17% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using John Lewis’ and Next’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **John Lewis**: Measured on the search term “john lewis”.
- **Next**: Measured on the search terms “next clothing” and “next shop”, summed into one figure.

- [John Lewis profile](/demand/global-en/brands/john-lewis)
- [Next profile](/demand/global-en/brands/next)
- [All curtain brands worldwide](/demand/global-en/categories/curtain-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, John Lewis or Next?

In August 2026, John Lewis had more branded searches than Next among curtain brands worldwide. John Lewis was estimated to have 2.7M branded searches compared to Next’s 109K, and held a 4.4% Share of Search versus Next’s 0.17%.

## Cite this page

Brandwave. "John Lewis vs Next: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/john-lewis-vs-next

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/john-lewis-vs-next. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.