--- title: "John Deere vs Trimble Ag: Which is more popular?" description: "Is John Deere or Trimble Ag more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Precision agriculture platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/john-deere-vs-trimble-ag" publisher: "Brandwave" --- # John Deere vs Trimble Ag: Which is more popular? Is John Deere or Trimble Ag more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Precision agriculture platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: John Deere and Trimble Ag - **Competitive set**: Precision agriculture platforms - **Market**: Global - **Month measured**: Oct 2026 - **John Deere Share of Search**: 78.4% - **Trimble Ag Share of Search**: 1.4% ## Is John Deere or Trimble Ag more popular in search? - In October 2026, John Deere had more branded searches than Trimble Ag among precision agriculture platforms worldwide. John Deere had about 34,200 branded searches, while Trimble Ag had 590. John Deere made up 78.4% of all precision agriculture platform searches we track, and Trimble Ag accounted for 1.4%. - John Deere was ahead of Trimble Ag in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, John Deere’s share of searches among precision agriculture platforms worldwide moved from 65.1% to 78.4%, and its estimated monthly branded searches moved from 19.5K to 34.2K. - Across the 12 months ending October 2026, Trimble Ag’s share of searches among precision agriculture platforms worldwide moved from 2.9% to 1.4%, and its estimated monthly branded searches moved from 880 to 590. ## Top precision agriculture platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, John Deere appeared in all four answers. Trimble Ag was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. John Deere was listed before Trimble Ag in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | John Deere | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Climate FieldView | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Ag Leader | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Trimble Ag | 4th | 0 of 3 | 1 of 1 | 1 of 4 | | Croptracker | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Topcon | 6th | 0 of 3 | 1 of 1 | 1 of 4 | ## Every AI answer about precision agriculture platforms - Asked ChatGPT "Which precision agriculture platform should I use?": 1. John Deere, 2. Climate FieldView, 3. Ag Leader - Asked ChatGPT "What are the best precision agriculture platforms?": 1. John Deere, 2. Climate FieldView, 3. Ag Leader, 4. Croptracker - Asked ChatGPT "What's the best precision agriculture platform for a farm?": 1. John Deere, 2. Climate FieldView, 3. Croptracker - Searched Google, AI Overview "precision agriculture software": 1. John Deere, 2. Climate FieldView, 3. Trimble Ag, 4. Ag Leader, 5. Topcon Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for precision agriculture platforms worldwide in October 2026? - In October 2026, John Deere gained share of searches among precision agriculture platforms worldwide, from 74.8% to 78.4%. - Trimble Ag’s share of searches among precision agriculture platforms worldwide has lost ground for 3 months in a row, from 2% to 1.4% in October 2026. ## How has branded search for John Deere and Trimble Ag changed worldwide over the last 12 months? | Month | John Deere estimated searches | John Deere Share of Search | John Deere rank | Trimble Ag estimated searches | Trimble Ag Share of Search | Trimble Ag rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 19.5K | 65.1% | 1 | 880 | 2.9% | 4 | | Dec 2025 | 15.9K | 67.3% | 1 | 720 | 3% | 5 | | Jan 2026 | 16K | 63.5% | 1 | 880 | 3.5% | 4 | | Feb 2026 | 19.5K | 67.1% | 1 | 1K | 3.5% | 4 | | Mar 2026 | 28.5K | 70.8% | 1 | 1.3K | 3.2% | 4 | | Apr 2026 | 34.2K | 72% | 1 | 1K | 2.1% | 5 | | May 2026 | 28.5K | 69.7% | 1 | 1K | 2.4% | 4 | | Jun 2026 | 28.1K | 74.2% | 1 | 720 | 1.9% | 5 | | Jul 2026 | 28.4K | 77.4% | 1 | 720 | 2% | 5 | | Aug 2026 | 28.2K | 76.3% | 1 | 720 | 1.9% | 5 | | Sep 2026 | 28.2K | 74.8% | 1 | 590 | 1.6% | 5 | | Oct 2026 | 34.2K | 78.4% | 1 | 590 | 1.4% | 5 | ## How are John Deere’s and Trimble Ag’s branded searches counted? Brandwave collects information about searches that people make online using John Deere’s and Trimble Ag’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **John Deere**: Measured on the search terms “john deere ag”, “john deere operations center” and “john deere precision agriculture”, summed into one figure. - **Trimble Ag**: Measured on the search term “trimble ag”. - [John Deere profile](/demand/global-en/brands/john-deere) - [Trimble Ag profile](/demand/global-en/brands/trimble-ag) - [All precision agriculture platforms worldwide](/demand/global-en/categories/precision-agriculture-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is John Deere or Trimble Ag more popular in search? In October 2026, John Deere had more branded searches than Trimble Ag among precision agriculture platforms worldwide. John Deere had about 34,200 branded searches, while Trimble Ag had 590. John Deere made up 78.4% of all precision agriculture platform searches we track, and Trimble Ag accounted for 1.4%. ## Cite this page Brandwave. "John Deere vs Trimble Ag: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/john-deere-vs-trimble-ag This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/john-deere-vs-trimble-ag. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.