--- title: "Jockey vs Pair of Thieves: Which is searched more?" description: "Is Jockey or Pair of Thieves more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boxer brief brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/jockey-vs-pair-of-thieves" publisher: "Brandwave" --- # Jockey vs Pair of Thieves: Which is searched more? Is Jockey or Pair of Thieves more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boxer brief brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jockey and Pair of Thieves - **Competitive set**: Boxer brief brands - **Market**: Global - **Month measured**: Sep 2026 - **Jockey Share of Search**: 1.4% - **Pair of Thieves Share of Search**: 0.13% ## Is Jockey or Pair of Thieves more popular in search? - In September 2026, Jockey had more branded searches than Pair of Thieves among boxer brief brands worldwide. Jockey had about 246,000 branded searches, while Pair of Thieves had 22,200. Jockey made up 1.4% of all boxer brief brand searches we track, and Pair of Thieves accounted for 0.13%. - Jockey was ahead of Pair of Thieves in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Jockey’s share of searches among boxer brief brands worldwide moved from 0.98% to 1.4%, and its estimated monthly branded searches moved from 201K to 246K. - Across the 12 months ending September 2026, Pair of Thieves’ share of searches among boxer brief brands worldwide moved from 0.16% to 0.13%, and its estimated monthly branded searches moved from 33.1K to 22.2K. ## Top boxer brief brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pair of Thieves was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Jockey did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tommy John | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Calvin Klein | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Pair of Thieves | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Smartwool | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Mack Weldon | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Hanes | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Uniqlo | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Jockey | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about boxer brief brands - Asked ChatGPT "Which boxer brief brand should I buy?": 1. Pair of Thieves, 2. Tommy John, 3. Mack Weldon - Asked ChatGPT "What are the best boxer brief brands?": 1. Tommy John, 2. Calvin Klein, 3. Pair of Thieves, 4. Smartwool, 5. Mack Weldon, 6. Hanes, 7. Uniqlo - Asked ChatGPT "What's the best boxer brief brand for everyday wear?": 1. Calvin Klein, 2. Tommy John, 3. Uniqlo, 4. Pair of Thieves - Searched Google, AI Overview "boxer briefs for men": 1. Hanes, 2. Tommy John, 3. Mack Weldon, 4. Pair of Thieves - Searched Google, AI Overview "best boxer briefs": 1. Smartwool, 2. Calvin Klein, 3. Tommy John, 4. Mack Weldon Not named in any answer: Jockey. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for boxer brief brands worldwide in September 2026? - In September 2026, Jockey rose from 4th to 3rd among boxer brief brands worldwide. - Estimated monthly branded searches for Pair of Thieves worldwide fell 32.9% over 12 measured months, from 33.1K to 22.2K in September 2026. ## Month by month | Month | Jockey estimated searches | Jockey Share of Search | Jockey rank | Pair of Thieves estimated searches | Pair of Thieves Share of Search | Pair of Thieves rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 0.98% | 3 | 33.1K | 0.16% | 8 | | Nov 2025 | 201K | 0.76% | 4 | 40.5K | 0.15% | 8 | | Dec 2025 | 201K | 0.93% | 4 | 40.5K | 0.19% | 8 | | Jan 2026 | 201K | 0.98% | 3 | 27.1K | 0.13% | 8 | | Feb 2026 | 165K | 1% | 3 | 27.1K | 0.17% | 8 | | Mar 2026 | 201K | 1% | 3 | 27.1K | 0.14% | 8 | | Apr 2026 | 201K | 1.1% | 3 | 27.1K | 0.15% | 8 | | May 2026 | 246K | 1.3% | 3 | 27.1K | 0.15% | 8 | | Jun 2026 | 246K | 1.6% | 3 | 27.1K | 0.18% | 8 | | Jul 2026 | 246K | 1.6% | 3 | 27.1K | 0.18% | 8 | | Aug 2026 | 246K | 1.4% | 4 | 27.1K | 0.15% | 8 | | Sep 2026 | 246K | 1.4% | 3 | 22.2K | 0.13% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Jockey’s and Pair of Thieves’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jockey**: Measured on the search term “jockey underwear”. - **Pair of Thieves**: Measured on the search term “pair of thieves”. - [Jockey profile](/demand/global-en/brands/jockey) - [Pair of Thieves profile](/demand/global-en/brands/pair-of-thieves) - [All boxer brief brands worldwide](/demand/global-en/categories/boxer-brief-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Jockey or Pair of Thieves more popular in search? In September 2026, Jockey had more branded searches than Pair of Thieves among boxer brief brands worldwide. Jockey had about 246,000 branded searches, while Pair of Thieves had 22,200. Jockey made up 1.4% of all boxer brief brand searches we track, and Pair of Thieves accounted for 0.13%. ## Cite this page Brandwave. "Jockey vs Pair of Thieves: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/jockey-vs-pair-of-thieves This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/jockey-vs-pair-of-thieves. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.