---
title: "Jo Malone vs Nest New York: Which is more popular by branded search?"
description: "Which is more popular in search, Jo Malone or Nest New York? Compare estimated monthly branded-search demand and Share of Search inside the Home fragrance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/jo-malone-vs-nest-new-york"
publisher: "Brandwave"
---

# Jo Malone vs Nest New York: Which is more popular by branded search?

Which is more popular in search, Jo Malone or Nest New York? Compare estimated monthly branded-search demand and Share of Search inside the Home fragrance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Jo Malone and Nest New York
- **Competitive set**: Home fragrance brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Jo Malone Share of Search**: 8.3%
- **Nest New York Share of Search**: 0.15%

## Which is more popular in search, Jo Malone or Nest New York?

- In August 2026, Jo Malone had more branded searches than Nest New York among home fragrance brands worldwide. Jo Malone was estimated to have 673K branded searches compared to Nest New York’s 12.1K, and held an 8.3% Share of Search versus Nest New York’s 0.15%.
- Jo Malone was ahead of Nest New York in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Jo Malone’s estimated Share of Search among home fragrance brands worldwide moved from 7.9% to 8.3%, and its estimated monthly branded searches held steady at 673K.
- Across the 11 months ending August 2026, Nest New York’s estimated Share of Search among home fragrance brands worldwide moved from 0.12% to 0.15%, and its estimated monthly branded searches moved from 9.9K to 12.1K.

## How did search popularity change for home fragrance brands worldwide in August 2026?

- In August 2026, Nest New York rose from 6th to 5th among home fragrance brands worldwide.

## Month by month

| Month | Jo Malone estimated searches | Jo Malone Share of Search | Jo Malone rank | Nest New York estimated searches | Nest New York Share of Search | Nest New York rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 7.9% | 4 | 9.9K | 0.12% | 6 |
| Nov 2025 | 1M | 6.9% | 4 | 14.8K | 0.1% | 6 |
| Dec 2025 | 1.2M | 6.9% | 4 | 14.8K | 0.08% | 6 |
| Jan 2026 | 673K | 9.5% | 3 | 9.9K | 0.14% | 6 |
| Feb 2026 | 550K | 8.3% | 3 | 9.9K | 0.15% | 6 |
| Mar 2026 | 673K | 9.8% | 3 | 9.9K | 0.14% | 6 |
| Apr 2026 | 673K | 10.1% | 3 | 9.9K | 0.15% | 6 |
| May 2026 | 673K | 9.9% | 3 | 9.9K | 0.15% | 6 |
| Jun 2026 | 550K | 7% | 3 | 8.1K | 0.1% | 6 |
| Jul 2026 | 550K | 8.2% | 3 | 8.1K | 0.12% | 6 |
| Aug 2026 | 673K | 8.3% | 3 | 12.1K | 0.15% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Jo Malone’s and Nest New York’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Jo Malone**: Measured on the search term “jomalone”.
- **Nest New York**: Measured on the search term “nest new york”.

- [Jo Malone profile](/demand/global-en/brands/jo-malone)
- [Nest New York profile](/demand/global-en/brands/nest-new-york)
- [All home fragrance brands worldwide](/demand/global-en/categories/home-fragrance-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Jo Malone or Nest New York?

In August 2026, Jo Malone had more branded searches than Nest New York among home fragrance brands worldwide. Jo Malone was estimated to have 673K branded searches compared to Nest New York’s 12.1K, and held an 8.3% Share of Search versus Nest New York’s 0.15%.

## Cite this page

Brandwave. "Jo Malone vs Nest New York: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/jo-malone-vs-nest-new-york

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/jo-malone-vs-nest-new-york. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.