---
title: "Jo Malone vs L'Occitane: Which is searched more?"
description: "Which is more popular in search, Jo Malone or L'Occitane? Compare estimated monthly branded-search demand and Share of Search inside the Hand soap brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/jo-malone-vs-loccitane"
publisher: "Brandwave"
---

# Jo Malone vs L'Occitane: Which is searched more?

Which is more popular in search, Jo Malone or L'Occitane? Compare estimated monthly branded-search demand and Share of Search inside the Hand soap brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Jo Malone and L'Occitane
- **Competitive set**: Hand soap brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Jo Malone Share of Search**: 12.4%
- **L'Occitane Share of Search**: 22.4%

## Which is more popular in search, Jo Malone or L'Occitane?

- In September 2026, L'Occitane had more branded searches than Jo Malone among hand soap brands worldwide. L'Occitane was estimated to have 1.2M branded searches compared to Jo Malone’s 673K, and held a 22.4% Share of Search versus Jo Malone’s 12.4%.
- L'Occitane was ahead of Jo Malone in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jo Malone’s estimated Share of Search among hand soap brands worldwide moved from 12.2% to 12.4%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, L'Occitane’s estimated Share of Search among hand soap brands worldwide moved from 22.2% to 22.4%, and its estimated monthly branded searches held steady at 1.2M.

## How did search popularity change for hand soap brands worldwide in September 2026?

Neither Jo Malone nor L'Occitane moved beyond provider rounding among hand soap brands in Sep 2026.

## Month by month

| Month | Jo Malone estimated searches | Jo Malone Share of Search | Jo Malone rank | L'Occitane estimated searches | L'Occitane Share of Search | L'Occitane rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 12.2% | 5 | 1.2M | 22.2% | 2 |
| Nov 2025 | 1M | 13.1% | 5 | 2.2M | 29.4% | 1 |
| Dec 2025 | 1.2M | 14.8% | 5 | 2.7M | 33.2% | 1 |
| Jan 2026 | 673K | 11.8% | 5 | 1.5M | 26.4% | 1 |
| Feb 2026 | 550K | 11.4% | 5 | 1.2M | 25.4% | 2 |
| Mar 2026 | 673K | 12.2% | 5 | 1.2M | 22.1% | 2 |
| Apr 2026 | 673K | 13.5% | 5 | 1.2M | 24.4% | 2 |
| May 2026 | 673K | 12.6% | 5 | 1.2M | 22.8% | 2 |
| Jun 2026 | 550K | 10.9% | 5 | 1.2M | 24.1% | 2 |
| Jul 2026 | 550K | 10.8% | 5 | 1.2M | 23.9% | 2 |
| Aug 2026 | 673K | 12.3% | 5 | 1.2M | 22.2% | 2 |
| Sep 2026 | 673K | 12.4% | 5 | 1.2M | 22.4% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Jo Malone’s and L'Occitane’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Jo Malone**: Measured on the search term “jomalone”.
- **L'Occitane**: Measured on the search term “l occitane”.

- [Jo Malone profile](/demand/global-en/brands/jo-malone)
- [L'Occitane profile](/demand/global-en/brands/loccitane)
- [All hand soap brands worldwide](/demand/global-en/categories/hand-soap-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Jo Malone or L'Occitane?

In September 2026, L'Occitane had more branded searches than Jo Malone among hand soap brands worldwide. L'Occitane was estimated to have 1.2M branded searches compared to Jo Malone’s 673K, and held a 22.4% Share of Search versus Jo Malone’s 12.4%.

## Cite this page

Brandwave. "Jo Malone vs L'Occitane: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/jo-malone-vs-loccitane

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/jo-malone-vs-loccitane. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.