--- title: "Jo Malone vs Lattafa: Which is searched more?" description: "Is Jo Malone or Lattafa more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/jo-malone-vs-lattafa" publisher: "Brandwave" --- # Jo Malone vs Lattafa: Which is searched more? Is Jo Malone or Lattafa more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jo Malone and Lattafa - **Competitive set**: Fragrance brands - **Market**: Global - **Month measured**: Sep 2026 - **Jo Malone Share of Search**: 3.5% - **Lattafa Share of Search**: 4.3% ## Is Jo Malone or Lattafa more popular in search? - In September 2026, Lattafa had more branded searches than Jo Malone among fragrance brands worldwide. Lattafa had about 823,000 branded searches, while Jo Malone had 673,000. Lattafa made up 4.3% of all fragrance brand searches we track, and Jo Malone accounted for 3.5%. - Lattafa was ahead of Jo Malone in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Jo Malone’s share of searches among fragrance brands worldwide held steady at 3.5%, and its estimated monthly branded searches held steady at 673K. - Across the 12 months ending September 2026, Lattafa’s share of searches among fragrance brands worldwide moved from 4.2% to 4.3%, and its estimated monthly branded searches held steady at 823K. ## Top fragrance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lattafa was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Jo Malone did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Chanel | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Dior | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Yves Saint Laurent | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Maison Francis Kurkdjian | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Tom Ford | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Armani Beauty | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Le Labo | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Gucci | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Versace | 9th | 1 of 3 | 2 of 2 | 3 of 5 | | Byredo | 10th | 0 of 3 | 2 of 2 | 2 of 5 | | Lattafa | 11th | 2 of 3 | 0 of 2 | 2 of 5 | | Carolina Herrera | 12th | 0 of 3 | 1 of 2 | 1 of 5 | | Jo Malone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rabanne | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Viktor&Rolf | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fragrance brands - Asked ChatGPT "Which fragrance brand should I buy?": 1. Chanel, 2. Dior, 3. Lattafa, 4. Maison Francis Kurkdjian - Asked ChatGPT "What are the best fragrance brands?": 1. Dior, 2. Chanel, 3. Maison Francis Kurkdjian, 4. Tom Ford, 5. Le Labo, 6. Yves Saint Laurent, 7. Armani Beauty, 8. Versace, 9. Lattafa - Asked ChatGPT "What's the best fragrance brand for everyday wear?": 1. Armani Beauty, 2. Chanel - Searched Google, AI Overview "fragrance brands": 1. Chanel, 2. Dior, 3. Yves Saint Laurent, 4. Le Labo, 5. Maison Francis Kurkdjian, 6. Byredo, 7. Gucci, 8. Tom Ford, 9. Versace - Searched Google, AI Overview "perfume brands for women": 1. Chanel, 2. Dior, 3. Yves Saint Laurent, 4. Gucci, 5. Tom Ford, 6. Carolina Herrera, 7. Versace, 8. Maison Francis Kurkdjian, 9. Byredo, 10. Le Labo Not named in any answer: Jo Malone, Rabanne and Viktor&Rolf. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for fragrance brands worldwide in September 2026? Neither Jo Malone nor Lattafa moved beyond provider rounding among fragrance brands in Sep 2026. ## Month by month | Month | Jo Malone estimated searches | Jo Malone Share of Search | Jo Malone rank | Lattafa estimated searches | Lattafa Share of Search | Lattafa rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 673K | 3.5% | 9 | 823K | 4.2% | 7 | | Nov 2025 | 1M | 4.8% | 7 | 1M | 4.8% | 8 | | Dec 2025 | 1.2M | 4.7% | 7 | 1.2M | 4.7% | 8 | | Jan 2026 | 673K | 2.7% | 9 | 823K | 3.3% | 7 | | Feb 2026 | 550K | 3.1% | 9 | 823K | 4.6% | 7 | | Mar 2026 | 673K | 3.4% | 9 | 823K | 4.2% | 7 | | Apr 2026 | 673K | 3.6% | 9 | 823K | 4.4% | 7 | | May 2026 | 673K | 3.1% | 9 | 823K | 3.8% | 7 | | Jun 2026 | 550K | 2.6% | 9 | 673K | 3.1% | 8 | | Jul 2026 | 550K | 3% | 9 | 673K | 3.7% | 8 | | Aug 2026 | 673K | 3.6% | 9 | 823K | 4.4% | 8 | | Sep 2026 | 673K | 3.5% | 9 | 823K | 4.3% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Jo Malone’s and Lattafa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jo Malone**: Measured on the search term “jomalone”. - **Lattafa**: Measured on the search term “lattafa”. - [Jo Malone profile](/demand/global-en/brands/jo-malone) - [Lattafa profile](/demand/global-en/brands/lattafa) - [All fragrance brands worldwide](/demand/global-en/categories/fragrance-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Jo Malone or Lattafa more popular in search? In September 2026, Lattafa had more branded searches than Jo Malone among fragrance brands worldwide. Lattafa had about 823,000 branded searches, while Jo Malone had 673,000. Lattafa made up 4.3% of all fragrance brand searches we track, and Jo Malone accounted for 3.5%. ## Cite this page Brandwave. "Jo Malone vs Lattafa: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/jo-malone-vs-lattafa This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/jo-malone-vs-lattafa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.