--- title: "Jira Service Management vs PagerDuty: Which is searched more?" description: "Is Jira Service Management or PagerDuty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Incident management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/jira-service-management-vs-pagerduty" publisher: "Brandwave" --- # Jira Service Management vs PagerDuty: Which is searched more? Is Jira Service Management or PagerDuty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Incident management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jira Service Management and PagerDuty - **Competitive set**: Incident management platforms - **Market**: Global - **Month measured**: Sep 2026 - **Jira Service Management Share of Search**: 21.8% - **PagerDuty Share of Search**: 53.2% ## Is Jira Service Management or PagerDuty more popular in search? - In September 2026, PagerDuty had more branded searches than Jira Service Management among incident management platforms worldwide. PagerDuty had about 80,900 branded searches, while Jira Service Management had 33,100. PagerDuty made up 53.2% of all incident management platform searches we track, and Jira Service Management accounted for 21.8%. - PagerDuty was ahead of Jira Service Management in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Jira Service Management’s share of searches among incident management platforms worldwide moved from 22.2% to 21.8%, and its estimated monthly branded searches held steady at 33.1K. - Across the 12 months ending September 2026, PagerDuty’s share of searches among incident management platforms worldwide moved from 52.8% to 53.2%, and its estimated monthly branded searches moved from 78.7K to 80.9K. ## Top incident management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, PagerDuty appeared in all five answers. Jira Service Management was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. PagerDuty was listed before Jira Service Management in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | incident.io | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | PagerDuty | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Rootly | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Jira Service Management | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | ServiceNow | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Better Stack | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | FireHydrant | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Squadcast | 8th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about incident management platforms - Asked ChatGPT "Which incident management platform should I use?": 1. incident.io, 2. PagerDuty, 3. Rootly, 4. ServiceNow - Asked ChatGPT "What are the best incident management platforms?": 1. incident.io, 2. PagerDuty, 3. Rootly, 4. FireHydrant, 5. Jira Service Management, 6. Better Stack, 7. ServiceNow - Asked ChatGPT "What's the best incident management platform for service outages?": 1. incident.io, 2. PagerDuty, 3. Rootly, 4. Jira Service Management - Searched Google, AI Overview "incident management platforms": 1. incident.io, 2. Rootly, 3. PagerDuty, 4. Jira Service Management, 5. ServiceNow - Searched Google, AI Overview "best incident management software": 1. PagerDuty, 2. incident.io, 3. Rootly, 4. Jira Service Management, 5. Better Stack, 6. ServiceNow, 7. Squadcast Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for incident management platforms worldwide in September 2026? - In September 2026, PagerDuty gained share of searches among incident management platforms worldwide, from 49.9% to 53.2%. - In September 2026, Jira Service Management gained share of searches among incident management platforms worldwide, from 20.1% to 21.8%. ## Month by month | Month | Jira Service Management estimated searches | Jira Service Management Share of Search | Jira Service Management rank | PagerDuty estimated searches | PagerDuty Share of Search | PagerDuty rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 22.2% | 2 | 78.7K | 52.8% | 1 | | Nov 2025 | 33.1K | 23.7% | 2 | 77.8K | 55.8% | 1 | | Dec 2025 | 27.1K | 22.5% | 2 | 64.4K | 53.6% | 1 | | Jan 2026 | 33.1K | 25.4% | 2 | 63.8K | 48.9% | 1 | | Feb 2026 | 33.1K | 23% | 2 | 77.3K | 53.6% | 1 | | Mar 2026 | 33.1K | 21.6% | 2 | 78.6K | 51.4% | 1 | | Apr 2026 | 33.1K | 22% | 2 | 77.9K | 51.7% | 1 | | May 2026 | 33.1K | 21.7% | 2 | 78.7K | 51.7% | 1 | | Jun 2026 | 33.1K | 21.9% | 2 | 78.6K | 52% | 1 | | Jul 2026 | 33.1K | 21.8% | 2 | 79.6K | 52.4% | 1 | | Aug 2026 | 27.1K | 20.1% | 2 | 67.4K | 49.9% | 1 | | Sep 2026 | 33.1K | 21.8% | 2 | 80.9K | 53.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Jira Service Management’s and PagerDuty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jira Service Management**: Measured on the search term “jira service management”. - **PagerDuty**: Measured on the search terms “incident management pagerduty”, “pagerduty”, “pagerduty app”, “pagerduty incident management” and “pagerduty software”, summed into one figure. - [Jira Service Management profile](/demand/global-en/brands/jira-service-management) - [PagerDuty profile](/demand/global-en/brands/pagerduty) - [All incident management platforms worldwide](/demand/global-en/categories/incident-management-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Jira Service Management or PagerDuty more popular in search? In September 2026, PagerDuty had more branded searches than Jira Service Management among incident management platforms worldwide. PagerDuty had about 80,900 branded searches, while Jira Service Management had 33,100. PagerDuty made up 53.2% of all incident management platform searches we track, and Jira Service Management accounted for 21.8%. ## Cite this page Brandwave. "Jira Service Management vs PagerDuty: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/jira-service-management-vs-pagerduty This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/jira-service-management-vs-pagerduty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.