---
title: "Jira Product Discovery vs ProductPlan: Which is searched more?"
description: "Is Jira Product Discovery or ProductPlan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Product roadmap platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/jira-product-discovery-vs-productplan"
publisher: "Brandwave"
---

# Jira Product Discovery vs ProductPlan: Which is searched more?

Is Jira Product Discovery or ProductPlan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Product roadmap platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Jira Product Discovery and ProductPlan
- **Competitive set**: Product roadmap platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Jira Product Discovery Share of Search**: 12.6%
- **ProductPlan Share of Search**: 15.4%

## Is Jira Product Discovery or ProductPlan more popular in search?

- In September 2026, ProductPlan had more branded searches than Jira Product Discovery among product roadmap platforms worldwide. ProductPlan had about 12,100 branded searches, while Jira Product Discovery had 9,900. ProductPlan made up 15.4% of all product roadmap platform searches we track, and Jira Product Discovery accounted for 12.6%.
- ProductPlan was ahead of Jira Product Discovery in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jira Product Discovery’s share of searches among product roadmap platforms worldwide moved from 14% to 12.6%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, ProductPlan’s share of searches among product roadmap platforms worldwide moved from 20.9% to 15.4%, and its estimated monthly branded searches moved from 18.1K to 12.1K.

## Top product roadmap platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ProductPlan appeared in all five answers. Jira Product Discovery was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ProductPlan was listed before Jira Product Discovery in three out of five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Aha! | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Productboard | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| ProductPlan | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Jira Product Discovery | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Linear | 5th | 3 of 3 | 1 of 2 | 4 of 5 |
| airfocus | 6th | 2 of 3 | 1 of 2 | 3 of 5 |
| Canny | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| ProdPad | 8th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about product roadmap platforms

- Asked ChatGPT "Which product roadmap platform should I use?": 1. Jira Product Discovery, 2. Aha!, 3. ProductPlan, 4. airfocus, 5. Productboard, 6. Linear
- Asked ChatGPT "What are the best product roadmap platforms?": 1. Productboard, 2. Aha!, 3. ProductPlan, 4. Jira Product Discovery, 5. airfocus, 6. Canny, 7. Linear, 8. ProdPad
- Asked ChatGPT "What's the best product roadmap platform for a product team?": 1. Jira Product Discovery, 2. Aha!, 3. Productboard, 4. Linear, 5. ProductPlan
- Searched Google, AI Overview "product roadmap platform": 1. Aha!, 2. Productboard, 3. ProductPlan, 4. Jira Product Discovery
- Searched Google, AI Overview "best roadmap software": 1. Productboard, 2. ProductPlan, 3. Aha!, 4. Linear, 5. airfocus

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for product roadmap platforms worldwide in September 2026?

- In September 2026, ProductPlan overtook Productboard to rank 2nd among product roadmap platforms worldwide, with 15.4% of the searches.
- In September 2026, Jira Product Discovery gained share of searches among product roadmap platforms worldwide, from 10.5% to 12.6%.

## Month by month

| Month | Jira Product Discovery estimated searches | Jira Product Discovery Share of Search | Jira Product Discovery rank | ProductPlan estimated searches | ProductPlan Share of Search | ProductPlan rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.1K | 14% | 4 | 18.1K | 20.9% | 2 |
| Nov 2025 | 9.9K | 13.5% | 4 | 14.8K | 20.1% | 3 |
| Dec 2025 | 9.9K | 14.4% | 4 | 12.1K | 17.6% | 3 |
| Jan 2026 | 12.1K | 13.5% | 4 | 14.8K | 16.5% | 3 |
| Feb 2026 | 9.9K | 11.2% | 4 | 12.1K | 13.6% | 3 |
| Mar 2026 | 12.1K | 11% | 4 | 14.8K | 13.5% | 3 |
| Apr 2026 | 9.9K | 10.3% | 4 | 12.1K | 12.6% | 3 |
| May 2026 | 9.9K | 10.4% | 4 | 12.1K | 12.7% | 3 |
| Jun 2026 | 9.9K | 10.9% | 3 | 9.9K | 10.9% | 4 |
| Jul 2026 | 8.1K | 10.1% | 4 | 9.9K | 12.4% | 3 |
| Aug 2026 | 8.1K | 10.5% | 4 | 9.9K | 12.8% | 3 |
| Sep 2026 | 9.9K | 12.6% | 4 | 12.1K | 15.4% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Jira Product Discovery’s and ProductPlan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Jira Product Discovery**: Measured on the search term “jira product discovery”.
- **ProductPlan**: Measured on the search term “productplan”.

- [Jira Product Discovery profile](/demand/global-en/brands/jira-product-discovery)
- [ProductPlan profile](/demand/global-en/brands/productplan)
- [All product roadmap platforms worldwide](/demand/global-en/categories/product-roadmap-platforms): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Jira Product Discovery or ProductPlan more popular in search?

In September 2026, ProductPlan had more branded searches than Jira Product Discovery among product roadmap platforms worldwide. ProductPlan had about 12,100 branded searches, while Jira Product Discovery had 9,900. ProductPlan made up 15.4% of all product roadmap platform searches we track, and Jira Product Discovery accounted for 12.6%.

## Cite this page

Brandwave. "Jira Product Discovery vs ProductPlan: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/jira-product-discovery-vs-productplan

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/jira-product-discovery-vs-productplan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
