--- title: "Jira Product Discovery vs Productboard: Which is searched more?" description: "Is Jira Product Discovery or Productboard more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Product roadmap platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/jira-product-discovery-vs-productboard" publisher: "Brandwave" --- # Jira Product Discovery vs Productboard: Which is searched more? Is Jira Product Discovery or Productboard more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Product roadmap platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jira Product Discovery and Productboard - **Competitive set**: Product roadmap platforms - **Market**: Global - **Month measured**: Sep 2026 - **Jira Product Discovery Share of Search**: 12.6% - **Productboard Share of Search**: 12.9% ## Is Jira Product Discovery or Productboard more popular in search? - In September 2026, Jira Product Discovery and Productboard were level in searches among product roadmap platforms worldwide, with an estimated 9.9K versus 10.2K branded searches, at 12.6% and 12.9% of the total. - Productboard was ahead of Jira Product Discovery in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Jira Product Discovery’s share of searches among product roadmap platforms worldwide moved from 14% to 12.6%, and its estimated monthly branded searches moved from 12.1K to 9.9K. - Across the 12 months ending September 2026, Productboard’s share of searches among product roadmap platforms worldwide moved from 17.4% to 12.9%, and its estimated monthly branded searches moved from 15.1K to 10.2K. ## Top product roadmap platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Productboard appeared in all five answers. Jira Product Discovery was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Productboard was listed before Jira Product Discovery in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Aha! | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Productboard | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | ProductPlan | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Jira Product Discovery | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Linear | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | airfocus | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Canny | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | ProdPad | 8th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about product roadmap platforms - Asked ChatGPT "Which product roadmap platform should I use?": 1. Jira Product Discovery, 2. Aha!, 3. ProductPlan, 4. airfocus, 5. Productboard, 6. Linear - Asked ChatGPT "What are the best product roadmap platforms?": 1. Productboard, 2. Aha!, 3. ProductPlan, 4. Jira Product Discovery, 5. airfocus, 6. Canny, 7. Linear, 8. ProdPad - Asked ChatGPT "What's the best product roadmap platform for a product team?": 1. Jira Product Discovery, 2. Aha!, 3. Productboard, 4. Linear, 5. ProductPlan - Searched Google, AI Overview "product roadmap platform": 1. Aha!, 2. Productboard, 3. ProductPlan, 4. Jira Product Discovery - Searched Google, AI Overview "best roadmap software": 1. Productboard, 2. ProductPlan, 3. Aha!, 4. Linear, 5. airfocus Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for product roadmap platforms worldwide in September 2026? - In September 2026, ProductPlan overtook Productboard to rank 2nd among product roadmap platforms worldwide, with 15.4% of the searches. - In September 2026, Jira Product Discovery gained share of searches among product roadmap platforms worldwide, from 10.5% to 12.6%. - Estimated monthly branded searches for Productboard worldwide fell 32.6% over 12 measured months, from 15.1K to 10.2K in September 2026. ## Month by month | Month | Jira Product Discovery estimated searches | Jira Product Discovery Share of Search | Jira Product Discovery rank | Productboard estimated searches | Productboard Share of Search | Productboard rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 14% | 4 | 15.1K | 17.4% | 3 | | Nov 2025 | 9.9K | 13.5% | 4 | 15K | 20.4% | 2 | | Dec 2025 | 9.9K | 14.4% | 4 | 12.3K | 17.9% | 2 | | Jan 2026 | 12.1K | 13.5% | 4 | 15K | 16.7% | 2 | | Feb 2026 | 9.9K | 11.2% | 4 | 15K | 16.9% | 2 | | Mar 2026 | 12.1K | 11% | 4 | 15K | 13.7% | 2 | | Apr 2026 | 9.9K | 10.3% | 4 | 15K | 15.6% | 2 | | May 2026 | 9.9K | 10.4% | 4 | 12.3K | 13% | 2 | | Jun 2026 | 9.9K | 10.9% | 3 | 12.3K | 13.5% | 2 | | Jul 2026 | 8.1K | 10.1% | 4 | 10.1K | 12.6% | 2 | | Aug 2026 | 8.1K | 10.5% | 4 | 10.1K | 13.1% | 2 | | Sep 2026 | 9.9K | 12.6% | 4 | 10.2K | 12.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Jira Product Discovery’s and Productboard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jira Product Discovery**: Measured on the search term “jira product discovery”. - **Productboard**: Measured on the search terms “productboard”, “productboard app”, “productboard feedback”, “productboard roadmap”, “productboard software” and “roadmap productboard”, summed into one figure. - [Jira Product Discovery profile](/demand/global-en/brands/jira-product-discovery) - [Productboard profile](/demand/global-en/brands/productboard) - [All product roadmap platforms worldwide](/demand/global-en/categories/product-roadmap-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Jira Product Discovery or Productboard more popular in search? In September 2026, Jira Product Discovery and Productboard were level in searches among product roadmap platforms worldwide, with an estimated 9.9K versus 10.2K branded searches, at 12.6% and 12.9% of the total. ## Cite this page Brandwave. "Jira Product Discovery vs Productboard: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/jira-product-discovery-vs-productboard This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/jira-product-discovery-vs-productboard. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.