---
title: "Jimmy's vs Minor Figures: Which is more popular by branded search?"
description: "Which is more popular in search, Jimmy's or Minor Figures? Compare estimated monthly branded-search demand and Share of Search inside the Cold brew brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/jimmys-vs-minor-figures"
publisher: "Brandwave"
---

# Jimmy's vs Minor Figures: Which is more popular by branded search?

Which is more popular in search, Jimmy's or Minor Figures? Compare estimated monthly branded-search demand and Share of Search inside the Cold brew brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Jimmy's and Minor Figures
- **Competitive set**: Cold brew brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Jimmy's Share of Search**: 22.3%
- **Minor Figures Share of Search**: 0.42%

## Which is more popular in search, Jimmy's or Minor Figures?

- In August 2026, Jimmy's had more branded searches than Minor Figures among cold brew brands worldwide. Jimmy's was estimated to have 452K branded searches compared to Minor Figures’ 8.5K, and held a 22.3% Share of Search versus Minor Figures’ 0.42%.
- Jimmy's was ahead of Minor Figures in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Jimmy's’ estimated Share of Search among cold brew brands worldwide moved from 19.1% to 22.3%, and its estimated monthly branded searches held steady at 452K.
- Across the 11 months ending August 2026, Minor Figures’ estimated Share of Search among cold brew brands worldwide moved from 0.44% to 0.42%, and its estimated monthly branded searches moved from 10.3K to 8.5K.

## How did search popularity change for cold brew brands worldwide in August 2026?

- Estimated monthly branded searches for Minor Figures worldwide fell 17.5% over 11 measured months, from 10.3K to 8.5K in August 2026.

## Month by month

| Month | Jimmy's estimated searches | Jimmy's Share of Search | Jimmy's rank | Minor Figures estimated searches | Minor Figures Share of Search | Minor Figures rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 452K | 19.1% | 2 | 10.3K | 0.44% | 6 |
| Nov 2025 | 552K | 22.8% | 2 | 10.3K | 0.42% | 6 |
| Dec 2025 | 552K | 23.2% | 2 | 6.9K | 0.29% | 6 |
| Jan 2026 | 552K | 23.1% | 2 | 10.2K | 0.43% | 6 |
| Feb 2026 | 452K | 22.6% | 2 | 8.4K | 0.42% | 6 |
| Mar 2026 | 452K | 22.2% | 2 | 10.3K | 0.5% | 6 |
| Apr 2026 | 452K | 22.6% | 2 | 10.3K | 0.51% | 6 |
| May 2026 | 457K | 19.7% | 2 | 10.3K | 0.44% | 6 |
| Jun 2026 | 454K | 22.6% | 2 | 8.4K | 0.42% | 6 |
| Jul 2026 | 453K | 22.5% | 2 | 8.5K | 0.42% | 6 |
| Aug 2026 | 452K | 22.3% | 2 | 8.5K | 0.42% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Jimmy's’ and Minor Figures’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Jimmy's**: Measured on the search terms “jimmy s” and “jimmy's”, summed into one figure.
- **Minor Figures**: Measured on the search terms “minor figures” and “minor figures oat”, summed into one figure.

- [Jimmy's profile](/demand/global-en/brands/jimmys)
- [Minor Figures profile](/demand/global-en/brands/minor-figures)
- [All cold brew brands worldwide](/demand/global-en/categories/cold-brew-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Jimmy's or Minor Figures?

In August 2026, Jimmy's had more branded searches than Minor Figures among cold brew brands worldwide. Jimmy's was estimated to have 452K branded searches compared to Minor Figures’ 8.5K, and held a 22.3% Share of Search versus Minor Figures’ 0.42%.

## Cite this page

Brandwave. "Jimmy's vs Minor Figures: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/jimmys-vs-minor-figures

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/jimmys-vs-minor-figures. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.