--- title: "Jim Beam vs The Macallan: Which is searched more?" description: "Is Jim Beam or The Macallan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whisky brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/jim-beam-vs-the-macallan" publisher: "Brandwave" --- # Jim Beam vs The Macallan: Which is searched more? Is Jim Beam or The Macallan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whisky brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jim Beam and The Macallan - **Competitive set**: Whisky brands - **Market**: Global - **Month measured**: Sep 2026 - **Jim Beam Share of Search**: 20.1% - **The Macallan Share of Search**: 3.3% ## Is Jim Beam or The Macallan more popular in search? - In September 2026, Jim Beam had more branded searches than The Macallan among whisky brands worldwide. Jim Beam had about 301,000 branded searches, while The Macallan had 49,500. Jim Beam made up 20.1% of all whisky brand searches we track, and The Macallan accounted for 3.3%. - Jim Beam was ahead of The Macallan in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Jim Beam’s share of searches among whisky brands worldwide moved from 18.5% to 20.1%, and its estimated monthly branded searches held steady at 301K. - Across the 12 months ending September 2026, The Macallan’s share of searches among whisky brands worldwide moved from 1.7% to 3.3%, and its estimated monthly branded searches moved from 27.1K to 49.5K. ## Top whisky brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Macallan was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Jim Beam was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. The Macallan was listed before Jim Beam in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Johnnie Walker | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Buffalo Trace | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Glenfiddich | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | The Macallan | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Jim Beam | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Jameson | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Redbreast | 7th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about whisky brands - Asked ChatGPT "Which whisky brand should I buy?": 1. Jameson, 2. Buffalo Trace, 3. Johnnie Walker, 4. Glenfiddich - Asked ChatGPT "What are the best whisky brands?": 1. Redbreast, 2. Buffalo Trace, 3. The Macallan, 4. Johnnie Walker - Asked ChatGPT "What's the best whisky brand for gifts for adults?": 1. Glenfiddich, 2. Johnnie Walker, 3. The Macallan, 4. Jameson - Searched Google, AI Overview "whisky brands": 1. Johnnie Walker, 2. The Macallan, 3. Glenfiddich, 4. Jim Beam, 5. Buffalo Trace, 6. Jameson, 7. Redbreast - Searched Google, AI Overview "bourbon brands": 1. Jim Beam, 2. Buffalo Trace Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for whisky brands worldwide in September 2026? - In September 2026, The Macallan gained share of searches among whisky brands worldwide, from 2.2% to 3.3%. - Jim Beam’s share of searches among whisky brands worldwide has gained ground for 3 months in a row, from 16.7% to 20.1% in September 2026. ## Month by month | Month | Jim Beam estimated searches | Jim Beam Share of Search | Jim Beam rank | The Macallan estimated searches | The Macallan Share of Search | The Macallan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 18.5% | 4 | 27.1K | 1.7% | 6 | | Nov 2025 | 301K | 18.1% | 4 | 27.1K | 1.6% | 6 | | Dec 2025 | 673K | 25.4% | 1 | 40.5K | 1.5% | 6 | | Jan 2026 | 301K | 18.4% | 4 | 33.1K | 2% | 6 | | Feb 2026 | 368K | 25.2% | 1 | 27.1K | 1.9% | 6 | | Mar 2026 | 246K | 17.6% | 4 | 27.1K | 1.9% | 6 | | Apr 2026 | 246K | 17.7% | 4 | 27.1K | 1.9% | 6 | | May 2026 | 246K | 17.7% | 4 | 27.1K | 1.9% | 6 | | Jun 2026 | 246K | 16.7% | 4 | 27.1K | 1.8% | 6 | | Jul 2026 | 246K | 17.7% | 4 | 27.1K | 1.9% | 6 | | Aug 2026 | 301K | 19.8% | 4 | 33.1K | 2.2% | 6 | | Sep 2026 | 301K | 20.1% | 4 | 49.5K | 3.3% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Jim Beam’s and The Macallan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jim Beam**: Measured on the search term “jim beam”. - **The Macallan**: Measured on the search term “the macallan”. - [Jim Beam profile](/demand/global-en/brands/jim-beam) - [The Macallan profile](/demand/global-en/brands/the-macallan) - [All whisky brands worldwide](/demand/global-en/categories/whisky-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Jim Beam or The Macallan more popular in search? In September 2026, Jim Beam had more branded searches than The Macallan among whisky brands worldwide. Jim Beam had about 301,000 branded searches, while The Macallan had 49,500. Jim Beam made up 20.1% of all whisky brand searches we track, and The Macallan accounted for 3.3%. ## Cite this page Brandwave. "Jim Beam vs The Macallan: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/jim-beam-vs-the-macallan This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/jim-beam-vs-the-macallan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.