--- title: "Jim Beam vs Maker's Mark: Which is searched more?" description: "Is Jim Beam or Maker's Mark more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bourbon brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/jim-beam-vs-makers-mark" publisher: "Brandwave" --- # Jim Beam vs Maker's Mark: Which is searched more? Is Jim Beam or Maker's Mark more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bourbon brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jim Beam and Maker's Mark - **Competitive set**: Bourbon brands - **Market**: Global - **Month measured**: Sep 2026 - **Jim Beam Share of Search**: 22.3% - **Maker's Mark Share of Search**: 12.2% ## Is Jim Beam or Maker's Mark more popular in search? - In September 2026, Jim Beam had more branded searches than Maker's Mark among bourbon brands worldwide. Jim Beam had about 301,000 branded searches, while Maker's Mark had 165,000. Jim Beam made up 22.3% of all bourbon brand searches we track, and Maker's Mark accounted for 12.2%. - Jim Beam was ahead of Maker's Mark in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Jim Beam’s share of searches among bourbon brands worldwide moved from 20.5% to 22.3%, and its estimated monthly branded searches held steady at 301K. - Across the 12 months ending September 2026, Maker's Mark’s share of searches among bourbon brands worldwide moved from 13.7% to 12.2%, and its estimated monthly branded searches moved from 201K to 165K. ## Top bourbon brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Maker's Mark was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Jim Beam was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Maker's Mark was listed before Jim Beam in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wild Turkey | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Four Roses | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Buffalo Trace | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Maker's Mark | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Woodford Reserve | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Elijah Craig | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Jim Beam | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Evan Williams | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Old Forester | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Knob Creek | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Blanton's | 11th | 0 of 3 | 2 of 2 | 2 of 5 | | Eagle Rare | 11th | 0 of 3 | 1 of 2 | 1 of 5 | | Basil Hayden | 13th | 1 of 3 | 0 of 2 | 1 of 5 | | Bulleit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Angel's Envy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bourbon brands - Asked ChatGPT "Which bourbon should I buy?": 1. Wild Turkey, 2. Four Roses, 3. Woodford Reserve, 4. Elijah Craig - Asked ChatGPT "What are the best bourbon brands?": 1. Wild Turkey, 2. Buffalo Trace, 3. Four Roses, 4. Woodford Reserve, 5. Maker's Mark, 6. Knob Creek, 7. Old Forester, 8. Elijah Craig - Asked ChatGPT "What's a good bourbon for a beginner?": 1. Maker's Mark, 2. Buffalo Trace, 3. Woodford Reserve, 4. Four Roses, 5. Basil Hayden - Searched Google, AI Overview "bourbon brands": 1. Buffalo Trace, 2. Jim Beam, 3. Wild Turkey, 4. Maker's Mark, 5. Four Roses, 6. Elijah Craig, 7. Eagle Rare, 8. Blanton's, 9. Knob Creek - Searched Google, AI Overview "bourbon whiskey": 1. Wild Turkey, 2. Four Roses, 3. Maker's Mark, 4. Evan Williams, 5. Woodford Reserve, 6. Buffalo Trace, 7. Old Forester, 8. Elijah Craig, 9. Blanton's Not named in any answer: Bulleit and Angel's Envy. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for bourbon brands worldwide in September 2026? - In September 2026, Buffalo Trace overtook Maker's Mark to rank 2nd among bourbon brands worldwide, with 12.2% of the searches. - In September 2026, Maker's Mark lost share of searches among bourbon brands worldwide, from 15.3% to 12.2%. - In September 2026, Jim Beam lost share of searches among bourbon brands worldwide, from 22.9% to 22.3%. ## Month by month | Month | Jim Beam estimated searches | Jim Beam Share of Search | Jim Beam rank | Maker's Mark estimated searches | Maker's Mark Share of Search | Maker's Mark rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 20.5% | 1 | 201K | 13.7% | 2 | | Nov 2025 | 301K | 18.8% | 1 | 201K | 12.5% | 3 | | Dec 2025 | 673K | 26.7% | 1 | 301K | 12% | 2 | | Jan 2026 | 301K | 20.5% | 1 | 201K | 13.7% | 2 | | Feb 2026 | 368K | 28% | 1 | 165K | 12.6% | 2 | | Mar 2026 | 246K | 19.6% | 1 | 165K | 13.1% | 2 | | Apr 2026 | 246K | 20.1% | 1 | 165K | 13.5% | 2 | | May 2026 | 246K | 17.7% | 1 | 165K | 11.9% | 3 | | Jun 2026 | 246K | 19.5% | 1 | 165K | 13.1% | 2 | | Jul 2026 | 246K | 20.5% | 1 | 165K | 13.7% | 2 | | Aug 2026 | 301K | 22.9% | 1 | 201K | 15.3% | 2 | | Sep 2026 | 301K | 22.3% | 1 | 165K | 12.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Jim Beam’s and Maker's Mark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jim Beam**: Measured on the search term “jim beam”. - **Maker's Mark**: Measured on the search term “makers mark”. - [Jim Beam profile](/demand/global-en/brands/jim-beam) - [Maker's Mark profile](/demand/global-en/brands/makers-mark) - [All bourbon brands worldwide](/demand/global-en/categories/bourbon-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Jim Beam or Maker's Mark more popular in search? In September 2026, Jim Beam had more branded searches than Maker's Mark among bourbon brands worldwide. Jim Beam had about 301,000 branded searches, while Maker's Mark had 165,000. Jim Beam made up 22.3% of all bourbon brand searches we track, and Maker's Mark accounted for 12.2%. ## Cite this page Brandwave. "Jim Beam vs Maker's Mark: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/jim-beam-vs-makers-mark This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/jim-beam-vs-makers-mark. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.