---
title: "Jif vs Vegemite: Which is searched more?"
description: "Is Jif or Vegemite more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Spread brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/jif-vs-vegemite"
publisher: "Brandwave"
---

# Jif vs Vegemite: Which is searched more?

Is Jif or Vegemite more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Spread brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Jif and Vegemite
- **Competitive set**: Spread brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Jif Share of Search**: 2.9%
- **Vegemite Share of Search**: 17.8%

## Is Jif or Vegemite more popular in search?

- In September 2026, Vegemite had more branded searches than Jif among spread brands worldwide. Vegemite had about 301,000 branded searches, while Jif had 49,500. Vegemite made up 17.8% of all spread brand searches we track, and Jif accounted for 2.9%.
- Vegemite was ahead of Jif in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jif’s share of searches among spread brands worldwide held steady at 2.9%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Vegemite’s share of searches among spread brands worldwide moved from 17.6% to 17.8%, and its estimated monthly branded searches held steady at 301K.

## How did search popularity change for spread brands worldwide in September 2026?

- In September 2026, Vegemite lost share of searches among spread brands worldwide, from 20.4% to 17.8%.
- Jif’s share of searches among spread brands worldwide has gained ground for 3 months in a row, from 1.9% to 2.9% in September 2026.

## Month by month

| Month | Jif estimated searches | Jif Share of Search | Jif rank | Vegemite estimated searches | Vegemite Share of Search | Vegemite rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 2.9% | 4 | 301K | 17.6% | 2 |
| Nov 2025 | 49.5K | 3.2% | 4 | 368K | 23.7% | 2 |
| Dec 2025 | 40.5K | 2.7% | 4 | 301K | 20.4% | 2 |
| Jan 2026 | 49.5K | 3.3% | 4 | 368K | 24.2% | 2 |
| Feb 2026 | 40.5K | 2.1% | 4 | 301K | 15.5% | 2 |
| Mar 2026 | 49.5K | 2.8% | 4 | 368K | 21% | 2 |
| Apr 2026 | 40.5K | 2.3% | 4 | 368K | 21.3% | 2 |
| May 2026 | 40.5K | 2.3% | 4 | 368K | 21.3% | 2 |
| Jun 2026 | 40.5K | 1.9% | 4 | 823K | 37.6% | 2 |
| Jul 2026 | 40.5K | 2.7% | 4 | 368K | 24.4% | 2 |
| Aug 2026 | 49.5K | 2.7% | 4 | 368K | 20.4% | 2 |
| Sep 2026 | 49.5K | 2.9% | 4 | 301K | 17.8% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Jif’s and Vegemite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Jif**: Measured on the search term “jif”.
- **Vegemite**: Measured on the search term “vegemite”.

- [Jif profile](/demand/global-en/brands/jif)
- [Vegemite profile](/demand/global-en/brands/vegemite)
- [All spread brands worldwide](/demand/global-en/categories/spread-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Jif or Vegemite more popular in search?

In September 2026, Vegemite had more branded searches than Jif among spread brands worldwide. Vegemite had about 301,000 branded searches, while Jif had 49,500. Vegemite made up 17.8% of all spread brand searches we track, and Jif accounted for 2.9%.

## Cite this page

Brandwave. "Jif vs Vegemite: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/jif-vs-vegemite

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/jif-vs-vegemite. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.