---
title: "Jif vs Skippy: Which is more popular by branded search?"
description: "Which is more popular in search, Jif or Skippy? Compare estimated monthly branded-search demand and Share of Search inside the Peanut butter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/jif-vs-skippy"
publisher: "Brandwave"
---

# Jif vs Skippy: Which is more popular by branded search?

Which is more popular in search, Jif or Skippy? Compare estimated monthly branded-search demand and Share of Search inside the Peanut butter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Jif and Skippy
- **Competitive set**: Peanut butter brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Jif Share of Search**: 17.2%
- **Skippy Share of Search**: 21%

## Which is more popular in search, Jif or Skippy?

- In August 2026, Skippy had more branded searches than Jif among peanut butter brands worldwide. Skippy was estimated to have 60.5K branded searches compared to Jif’s 49.5K, and held a 21% Share of Search versus Jif’s 17.2%.
- Skippy was ahead of Jif in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Jif’s estimated Share of Search among peanut butter brands worldwide moved from 16.6% to 17.2%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 11 months ending August 2026, Skippy’s estimated Share of Search among peanut butter brands worldwide moved from 24.8% to 21%, and its estimated monthly branded searches moved from 74K to 60.5K.

## How did search popularity change for peanut butter brands worldwide in August 2026?

- In August 2026, Jif gained estimated Share of Search among peanut butter brands worldwide, from 16.4% to 17.2%.
- In August 2026, Skippy lost estimated Share of Search among peanut butter brands worldwide, from 24.5% to 21%.

## Month by month

| Month | Jif estimated searches | Jif Share of Search | Jif rank | Skippy estimated searches | Skippy Share of Search | Skippy rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 16.6% | 3 | 74K | 24.8% | 2 |
| Nov 2025 | 49.5K | 14.9% | 3 | 74K | 22.2% | 2 |
| Dec 2025 | 40.5K | 12.5% | 3 | 74K | 22.8% | 2 |
| Jan 2026 | 49.5K | 16.6% | 3 | 74K | 24.7% | 2 |
| Feb 2026 | 40.5K | 13.3% | 3 | 90.5K | 29.7% | 2 |
| Mar 2026 | 49.5K | 16.6% | 3 | 74K | 24.8% | 2 |
| Apr 2026 | 40.5K | 16.6% | 3 | 60.5K | 24.7% | 2 |
| May 2026 | 40.5K | 16.4% | 3 | 60.5K | 24.5% | 2 |
| Jun 2026 | 40.5K | 16.4% | 3 | 60.5K | 24.5% | 2 |
| Jul 2026 | 40.5K | 16.4% | 3 | 60.5K | 24.5% | 2 |
| Aug 2026 | 49.5K | 17.2% | 3 | 60.5K | 21% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Jif’s and Skippy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Jif**: Measured on the search term “jif”.
- **Skippy**: Measured on the search term “skippy”.

- [Jif profile](/demand/global-en/brands/jif)
- [Skippy profile](/demand/global-en/brands/skippy)
- [All peanut butter brands worldwide](/demand/global-en/categories/peanut-butter-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Jif or Skippy?

In August 2026, Skippy had more branded searches than Jif among peanut butter brands worldwide. Skippy was estimated to have 60.5K branded searches compared to Jif’s 49.5K, and held a 21% Share of Search versus Jif’s 17.2%.

## Cite this page

Brandwave. "Jif vs Skippy: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/jif-vs-skippy

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/jif-vs-skippy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.