--- title: "Jif vs Peanut Butter & Co: Which is searched more?" description: "Is Jif or Peanut Butter & Co more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Spread brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/jif-vs-peanut-butter-and-co" publisher: "Brandwave" --- # Jif vs Peanut Butter & Co: Which is searched more? Is Jif or Peanut Butter & Co more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Spread brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jif and Peanut Butter & Co - **Competitive set**: Spread brands - **Market**: Global - **Month measured**: Sep 2026 - **Jif Share of Search**: 2.9% - **Peanut Butter & Co Share of Search**: 0.42% ## Is Jif or Peanut Butter & Co more popular in search? - In September 2026, Jif had more branded searches than Peanut Butter & Co among spread brands worldwide. Jif had about 49,500 branded searches, while Peanut Butter & Co had 7,020. Jif made up 2.9% of all spread brand searches we track, and Peanut Butter & Co accounted for 0.42%. - Jif was ahead of Peanut Butter & Co in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Jif’s share of searches among spread brands worldwide held steady at 2.9%, and its estimated monthly branded searches held steady at 49.5K. - Across the 12 months ending September 2026, Peanut Butter & Co’s share of searches among spread brands worldwide moved from 0.39% to 0.42%, and its estimated monthly branded searches moved from 6.7K to 7K. ## Top spread brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Jif was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Peanut Butter & Co was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Jif was listed before Peanut Butter & Co in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Jif | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Nutella | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Smucker's Natural | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Justin’s | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Bonne Maman | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Peanut Butter & Co | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Vegemite | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pic's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fix & Fogg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about spread brands - Asked ChatGPT "Which spread brand should I buy?": 1. Smucker's Natural - Asked ChatGPT "What are the best spread brands?": 1. Jif, 2. Nutella, 3. Smucker's Natural - Asked ChatGPT "What's the best spread brand for toast and sandwiches?": 1. Nutella - Searched Google, AI Overview "peanut butter brands": 1. Jif, 2. Smucker's Natural, 3. Justin’s, 4. Peanut Butter & Co - Searched Google, AI Overview "chocolate spread brands": 1. Nutella, 2. Bonne Maman, 3. Justin’s, 4. Jif Not named in any answer: Vegemite, Pic's and Fix & Fogg. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for spread brands worldwide in September 2026? - Jif’s share of searches among spread brands worldwide has gained ground for 3 months in a row, from 1.9% to 2.9% in September 2026. ## Month by month | Month | Jif estimated searches | Jif Share of Search | Jif rank | Peanut Butter & Co estimated searches | Peanut Butter & Co Share of Search | Peanut Butter & Co rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 2.9% | 4 | 6.7K | 0.39% | 6 | | Nov 2025 | 49.5K | 3.2% | 4 | 6.7K | 0.43% | 6 | | Dec 2025 | 40.5K | 2.7% | 4 | 5.9K | 0.4% | 6 | | Jan 2026 | 49.5K | 3.3% | 4 | 7K | 0.46% | 6 | | Feb 2026 | 40.5K | 2.1% | 4 | 6.7K | 0.35% | 6 | | Mar 2026 | 49.5K | 2.8% | 4 | 6.7K | 0.38% | 6 | | Apr 2026 | 40.5K | 2.3% | 4 | 7.9K | 0.46% | 6 | | May 2026 | 40.5K | 2.3% | 4 | 6.7K | 0.39% | 6 | | Jun 2026 | 40.5K | 1.9% | 4 | 8.8K | 0.4% | 6 | | Jul 2026 | 40.5K | 2.7% | 4 | 7K | 0.46% | 6 | | Aug 2026 | 49.5K | 2.7% | 4 | 7K | 0.39% | 6 | | Sep 2026 | 49.5K | 2.9% | 4 | 7K | 0.42% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Jif’s and Peanut Butter & Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jif**: Measured on the search term “jif”. - **Peanut Butter & Co**: Measured on the search terms “peanut butter and co”, “peanut butter co” and “peanutbutterco”, summed into one figure. - [Jif profile](/demand/global-en/brands/jif) - [Peanut Butter & Co profile](/demand/global-en/brands/peanut-butter-and-co) - [All spread brands worldwide](/demand/global-en/categories/spread-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Jif or Peanut Butter & Co more popular in search? In September 2026, Jif had more branded searches than Peanut Butter & Co among spread brands worldwide. Jif had about 49,500 branded searches, while Peanut Butter & Co had 7,020. Jif made up 2.9% of all spread brand searches we track, and Peanut Butter & Co accounted for 0.42%. ## Cite this page Brandwave. "Jif vs Peanut Butter & Co: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/jif-vs-peanut-butter-and-co This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/jif-vs-peanut-butter-and-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.