---
title: "Jif vs Kraft: Which is more popular by branded search?"
description: "Which is more popular in search, Jif or Kraft? Compare estimated monthly branded-search demand and Share of Search inside the Peanut butter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/jif-vs-kraft"
publisher: "Brandwave"
---

# Jif vs Kraft: Which is more popular by branded search?

Which is more popular in search, Jif or Kraft? Compare estimated monthly branded-search demand and Share of Search inside the Peanut butter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Jif and Kraft
- **Competitive set**: Peanut butter brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Jif Share of Search**: 17.2%
- **Kraft Share of Search**: 57.3%

## Which is more popular in search, Jif or Kraft?

- In August 2026, Kraft had more branded searches than Jif among peanut butter brands worldwide. Kraft was estimated to have 165K branded searches compared to Jif’s 49.5K, and held a 57.3% Share of Search versus Jif’s 17.2%.
- Kraft was ahead of Jif in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Jif’s estimated Share of Search among peanut butter brands worldwide moved from 16.6% to 17.2%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 11 months ending August 2026, Kraft’s estimated Share of Search among peanut butter brands worldwide moved from 55.2% to 57.3%, and its estimated monthly branded searches held steady at 165K.

## How did search popularity change for peanut butter brands worldwide in August 2026?

- In August 2026, Kraft gained estimated Share of Search among peanut butter brands worldwide, from 54.8% to 57.3%.
- In August 2026, Jif gained estimated Share of Search among peanut butter brands worldwide, from 16.4% to 17.2%.

## Month by month

| Month | Jif estimated searches | Jif Share of Search | Jif rank | Kraft estimated searches | Kraft Share of Search | Kraft rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 16.6% | 3 | 165K | 55.2% | 1 |
| Nov 2025 | 49.5K | 14.9% | 3 | 201K | 60.3% | 1 |
| Dec 2025 | 40.5K | 12.5% | 3 | 201K | 62% | 1 |
| Jan 2026 | 49.5K | 16.6% | 3 | 165K | 55.2% | 1 |
| Feb 2026 | 40.5K | 13.3% | 3 | 165K | 54.2% | 1 |
| Mar 2026 | 49.5K | 16.6% | 3 | 165K | 55.2% | 1 |
| Apr 2026 | 40.5K | 16.6% | 3 | 135K | 55.2% | 1 |
| May 2026 | 40.5K | 16.4% | 3 | 135K | 54.8% | 1 |
| Jun 2026 | 40.5K | 16.4% | 3 | 135K | 54.8% | 1 |
| Jul 2026 | 40.5K | 16.4% | 3 | 135K | 54.8% | 1 |
| Aug 2026 | 49.5K | 17.2% | 3 | 165K | 57.3% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Jif’s and Kraft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Jif**: Measured on the search term “jif”.
- **Kraft**: Measured on the search term “kraft”.

- [Jif profile](/demand/global-en/brands/jif)
- [Kraft profile](/demand/global-en/brands/kraft)
- [All peanut butter brands worldwide](/demand/global-en/categories/peanut-butter-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Jif or Kraft?

In August 2026, Kraft had more branded searches than Jif among peanut butter brands worldwide. Kraft was estimated to have 165K branded searches compared to Jif’s 49.5K, and held a 57.3% Share of Search versus Jif’s 17.2%.

## Cite this page

Brandwave. "Jif vs Kraft: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/jif-vs-kraft

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/jif-vs-kraft. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.