---
title: "Jergens vs St.Tropez: Which is searched more?"
description: "Which is more popular in search, Jergens or St.Tropez? Compare estimated monthly branded-search demand and Share of Search inside the Tanning lotion brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/jergens-vs-st-tropez"
publisher: "Brandwave"
---

# Jergens vs St.Tropez: Which is searched more?

Which is more popular in search, Jergens or St.Tropez? Compare estimated monthly branded-search demand and Share of Search inside the Tanning lotion brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Jergens and St.Tropez
- **Competitive set**: Tanning lotion brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Jergens Share of Search**: 11.6%
- **St.Tropez Share of Search**: 22.2%

## Which is more popular in search, Jergens or St.Tropez?

- In September 2026, St.Tropez had more branded searches than Jergens among tanning lotion brands worldwide. St.Tropez was estimated to have 201K branded searches compared to Jergens’ 106K, and held a 22.2% Share of Search versus Jergens’ 11.6%.
- St.Tropez was ahead of Jergens in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jergens’ estimated Share of Search among tanning lotion brands worldwide moved from 11.7% to 11.6%, and its estimated monthly branded searches moved from 96.6K to 106K.
- Across the 12 months ending September 2026, St.Tropez’s estimated Share of Search among tanning lotion brands worldwide moved from 16.4% to 22.2%, and its estimated monthly branded searches moved from 135K to 201K.

## How did search popularity change for tanning lotion brands worldwide in September 2026?

- In September 2026, Jergens gained estimated Share of Search among tanning lotion brands worldwide, from 8.8% to 11.6%.
- In September 2026, St.Tropez lost estimated Share of Search among tanning lotion brands worldwide, from 30.1% to 22.2%.

## Month by month

| Month | Jergens estimated searches | Jergens Share of Search | Jergens rank | St.Tropez estimated searches | St.Tropez Share of Search | St.Tropez rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 96.6K | 11.7% | 3 | 135K | 16.4% | 2 |
| Nov 2025 | 99.9K | 12.3% | 3 | 110K | 13.6% | 2 |
| Dec 2025 | 98.1K | 11.4% | 3 | 165K | 19.1% | 2 |
| Jan 2026 | 96.6K | 10.6% | 3 | 201K | 22.1% | 2 |
| Feb 2026 | 86.4K | 10.5% | 3 | 135K | 16.4% | 2 |
| Mar 2026 | 95.4K | 9.5% | 3 | 165K | 16.4% | 2 |
| Apr 2026 | 86.4K | 9.5% | 3 | 201K | 22% | 2 |
| May 2026 | 86.4K | 8.7% | 4 | 246K | 24.7% | 2 |
| Jun 2026 | 79K | 7.6% | 4 | 301K | 28.9% | 2 |
| Jul 2026 | 87.6K | 7.2% | 4 | 368K | 30.1% | 2 |
| Aug 2026 | 87.6K | 8.8% | 3 | 301K | 30.1% | 2 |
| Sep 2026 | 106K | 11.6% | 3 | 201K | 22.2% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Jergens’ and St.Tropez’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Jergens**: Measured on the search terms “jergens”, “jergens body lotion” and “jergens lotion”, summed into one figure.
- **St.Tropez**: Measured on the search term “st tropez”.

- [Jergens profile](/demand/global-en/brands/jergens)
- [St.Tropez profile](/demand/global-en/brands/st-tropez)
- [All tanning lotion brands worldwide](/demand/global-en/categories/tanning-lotion-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Jergens or St.Tropez?

In September 2026, St.Tropez had more branded searches than Jergens among tanning lotion brands worldwide. St.Tropez was estimated to have 201K branded searches compared to Jergens’ 106K, and held a 22.2% Share of Search versus Jergens’ 11.6%.

## Cite this page

Brandwave. "Jergens vs St.Tropez: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/jergens-vs-st-tropez

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/jergens-vs-st-tropez. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.