--- title: "Jelly Belly vs Swedish Fish: Which is more popular?" description: "Is Jelly Belly or Swedish Fish more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Candy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/jelly-belly-vs-swedish-fish" publisher: "Brandwave" --- # Jelly Belly vs Swedish Fish: Which is more popular? Is Jelly Belly or Swedish Fish more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Candy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jelly Belly and Swedish Fish - **Competitive set**: Candy brands - **Market**: Global - **Month measured**: Oct 2026 - **Jelly Belly Share of Search**: 3.3% - **Swedish Fish Share of Search**: 4% ## Is Jelly Belly or Swedish Fish more popular in search? - In October 2026, Swedish Fish had more branded searches than Jelly Belly among candy brands worldwide. Swedish Fish had about 110,000 branded searches, while Jelly Belly had 90,500. Swedish Fish made up 4% of all candy brand searches we track, and Jelly Belly accounted for 3.3%. - The lead changed hands once in the 12 months ending October 2026: Swedish Fish took it in October 2026. - Across the 12 months ending October 2026, Jelly Belly’s share of searches among candy brands worldwide moved from 3.8% to 3.3%, and its estimated monthly branded searches held steady at 90.5K. - Across the 12 months ending October 2026, Swedish Fish’s share of searches among candy brands worldwide moved from 3.8% to 4%, and its estimated monthly branded searches moved from 90.5K to 110K. ## Top candy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Jelly Belly nor Swedish Fish showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sour Patch Kids | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Haribo | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Skittles | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Nerds | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Jolly Rancher | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Warheads | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Starburst | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Trolli | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Mike and Ike | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Airheads | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Hi-Chew | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Twizzlers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Swedish Fish | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jelly Belly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Maynards Bassetts | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about candy brands - Asked ChatGPT "What are the best candy brands?": 1. Haribo, 2. Sour Patch Kids, 3. Skittles, 4. Nerds, 5. Jolly Rancher, 6. Trolli, 7. Warheads, 8. Starburst, 9. Hi-Chew, 10. Airheads, 11. Mike and Ike - Asked ChatGPT "Which sour candy should I buy?": 1. Sour Patch Kids, 2. Warheads - Asked ChatGPT "What's the most popular candy right now?": 1. Sour Patch Kids - Searched Google, AI Overview "candy brands": 1. Haribo, 2. Sour Patch Kids, 3. Skittles, 4. Jolly Rancher, 5. Starburst, 6. Mike and Ike, 7. Airheads - Searched Google, AI Overview "best candy": 1. Nerds, 2. Haribo, 3. Sour Patch Kids, 4. Skittles Not named in any answer: Twizzlers, Swedish Fish, Jelly Belly and Maynards Bassetts. Brands are listed in the order each answer named them. The answers were collected in the United States on October 26, 2026. ## How did search popularity change for candy brands worldwide in October 2026? - In October 2026, Jelly Belly lost share of searches among candy brands worldwide, from 4.2% to 3.3%. - In October 2026, Swedish Fish rose from 9th to 8th among candy brands worldwide. ## How has branded search for Jelly Belly and Swedish Fish changed worldwide over the last 12 months? | Month | Jelly Belly estimated searches | Jelly Belly Share of Search | Jelly Belly rank | Swedish Fish estimated searches | Swedish Fish Share of Search | Swedish Fish rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 90.5K | 3.8% | 8 | 90.5K | 3.8% | 9 | | Dec 2025 | 110K | 4.8% | 7 | 74K | 3.2% | 10 | | Jan 2026 | 90.5K | 4.1% | 8 | 74K | 3.3% | 9 | | Feb 2026 | 90.5K | 4% | 8 | 74K | 3.3% | 9 | | Mar 2026 | 110K | 4.8% | 6 | 90.5K | 3.9% | 9 | | Apr 2026 | 110K | 4.8% | 6 | 90.5K | 4% | 9 | | May 2026 | 110K | 4.7% | 7 | 90.5K | 3.9% | 9 | | Jun 2026 | 74K | 3.9% | 8 | 74K | 3.9% | 9 | | Jul 2026 | 90.5K | 4.6% | 8 | 74K | 3.8% | 9 | | Aug 2026 | 90.5K | 4.4% | 8 | 74K | 3.6% | 10 | | Sep 2026 | 90.5K | 4.2% | 8 | 90.5K | 4.2% | 9 | | Oct 2026 | 90.5K | 3.3% | 9 | 110K | 4% | 8 | ## How are Jelly Belly’s and Swedish Fish’s branded searches counted? Brandwave collects information about searches that people make online using Jelly Belly’s and Swedish Fish’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jelly Belly**: Measured on the search term “jelly belly”. - **Swedish Fish**: Measured on the search term “swedish fish”. - [Jelly Belly profile](/demand/global-en/brands/jelly-belly) - [Swedish Fish profile](/demand/global-en/brands/swedish-fish) - [All candy brands worldwide](/demand/global-en/categories/candy-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Jelly Belly or Swedish Fish more popular in search? In October 2026, Swedish Fish had more branded searches than Jelly Belly among candy brands worldwide. Swedish Fish had about 110,000 branded searches, while Jelly Belly had 90,500. Swedish Fish made up 4% of all candy brand searches we track, and Jelly Belly accounted for 3.3%. ## Cite this page Brandwave. "Jelly Belly vs Swedish Fish: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/jelly-belly-vs-swedish-fish This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/jelly-belly-vs-swedish-fish. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.