---
title: "Jelly Belly vs Sour Patch Kids: Which is more popular?"
description: "Is Jelly Belly or Sour Patch Kids more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Candy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/jelly-belly-vs-sour-patch-kids"
publisher: "Brandwave"
---

# Jelly Belly vs Sour Patch Kids: Which is more popular?

Is Jelly Belly or Sour Patch Kids more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Candy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Jelly Belly and Sour Patch Kids
- **Competitive set**: Candy brands
- **Market**: Global
- **Month measured**: Oct 2026
- **Jelly Belly Share of Search**: 3.3%
- **Sour Patch Kids Share of Search**: 13.4%

## Is Jelly Belly or Sour Patch Kids more popular in search?

- In October 2026, Sour Patch Kids had more branded searches than Jelly Belly among candy brands worldwide. Sour Patch Kids had about 368,000 branded searches, while Jelly Belly had 90,500. Sour Patch Kids made up 13.4% of all candy brand searches we track, and Jelly Belly accounted for 3.3%.
- Sour Patch Kids was ahead of Jelly Belly in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Jelly Belly’s share of searches among candy brands worldwide moved from 3.8% to 3.3%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending October 2026, Sour Patch Kids’ share of searches among candy brands worldwide moved from 10.4% to 13.4%, and its estimated monthly branded searches moved from 246K to 368K.

## Top candy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sour Patch Kids appeared in all five answers. Jelly Belly did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Sour Patch Kids | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Haribo | 2nd | 1 of 3 | 2 of 2 | 3 of 5 |
| Skittles | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Nerds | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Jolly Rancher | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Warheads | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Starburst | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| Trolli | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Mike and Ike | 9th | 1 of 3 | 1 of 2 | 2 of 5 |
| Airheads | 10th | 1 of 3 | 1 of 2 | 2 of 5 |
| Hi-Chew | 11th | 1 of 3 | 0 of 2 | 1 of 5 |
| Twizzlers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Swedish Fish | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jelly Belly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Maynards Bassetts | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about candy brands

- Asked ChatGPT "What are the best candy brands?": 1. Haribo, 2. Sour Patch Kids, 3. Skittles, 4. Nerds, 5. Jolly Rancher, 6. Trolli, 7. Warheads, 8. Starburst, 9. Hi-Chew, 10. Airheads, 11. Mike and Ike
- Asked ChatGPT "Which sour candy should I buy?": 1. Sour Patch Kids, 2. Warheads
- Asked ChatGPT "What's the most popular candy right now?": 1. Sour Patch Kids
- Searched Google, AI Overview "candy brands": 1. Haribo, 2. Sour Patch Kids, 3. Skittles, 4. Jolly Rancher, 5. Starburst, 6. Mike and Ike, 7. Airheads
- Searched Google, AI Overview "best candy": 1. Nerds, 2. Haribo, 3. Sour Patch Kids, 4. Skittles

Not named in any answer: Twizzlers, Swedish Fish, Jelly Belly and Maynards Bassetts.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 26, 2026.

## How did search popularity change for candy brands worldwide in October 2026?

- In October 2026, Sour Patch Kids gained share of searches among candy brands worldwide, from 11.4% to 13.4%.
- In October 2026, Jelly Belly lost share of searches among candy brands worldwide, from 4.2% to 3.3%.

## How has branded search for Jelly Belly and Sour Patch Kids changed worldwide over the last 12 months?

| Month | Jelly Belly estimated searches | Jelly Belly Share of Search | Jelly Belly rank | Sour Patch Kids estimated searches | Sour Patch Kids Share of Search | Sour Patch Kids rank |
| --- | --- | --- | --- | --- | --- | --- |
| Nov 2025 | 90.5K | 3.8% | 8 | 246K | 10.4% | 4 |
| Dec 2025 | 110K | 4.8% | 7 | 246K | 10.6% | 3 |
| Jan 2026 | 90.5K | 4.1% | 8 | 246K | 11% | 3 |
| Feb 2026 | 90.5K | 4% | 8 | 246K | 10.9% | 3 |
| Mar 2026 | 110K | 4.8% | 6 | 246K | 10.7% | 3 |
| Apr 2026 | 110K | 4.8% | 6 | 246K | 10.8% | 3 |
| May 2026 | 110K | 4.7% | 7 | 246K | 10.6% | 3 |
| Jun 2026 | 74K | 3.9% | 8 | 201K | 10.5% | 3 |
| Jul 2026 | 90.5K | 4.6% | 8 | 201K | 10.3% | 3 |
| Aug 2026 | 90.5K | 4.4% | 8 | 201K | 9.7% | 4 |
| Sep 2026 | 90.5K | 4.2% | 8 | 246K | 11.4% | 3 |
| Oct 2026 | 90.5K | 3.3% | 9 | 368K | 13.4% | 3 |

## How are Jelly Belly’s and Sour Patch Kids’ branded searches counted?

Brandwave collects information about searches that people make online using Jelly Belly’s and Sour Patch Kids’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Jelly Belly**: Measured on the search term “jelly belly”.
- **Sour Patch Kids**: Measured on the search term “sour patch kids”.

- [Jelly Belly profile](/demand/global-en/brands/jelly-belly)
- [Sour Patch Kids profile](/demand/global-en/brands/sour-patch-kids)
- [All candy brands worldwide](/demand/global-en/categories/candy-brands): The set both shares are measured inside, 15 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Jelly Belly or Sour Patch Kids more popular in search?

In October 2026, Sour Patch Kids had more branded searches than Jelly Belly among candy brands worldwide. Sour Patch Kids had about 368,000 branded searches, while Jelly Belly had 90,500. Sour Patch Kids made up 13.4% of all candy brand searches we track, and Jelly Belly accounted for 3.3%.

## Cite this page

Brandwave. "Jelly Belly vs Sour Patch Kids: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/jelly-belly-vs-sour-patch-kids

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/jelly-belly-vs-sour-patch-kids. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.