--- title: "Jelly Belly vs Skittles: Which is more popular?" description: "Is Jelly Belly or Skittles more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Candy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/jelly-belly-vs-skittles" publisher: "Brandwave" --- # Jelly Belly vs Skittles: Which is more popular? Is Jelly Belly or Skittles more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Candy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jelly Belly and Skittles - **Competitive set**: Candy brands - **Market**: Global - **Month measured**: Oct 2026 - **Jelly Belly Share of Search**: 3.3% - **Skittles Share of Search**: 20% ## Is Jelly Belly or Skittles more popular in search? - In October 2026, Skittles had more branded searches than Jelly Belly among candy brands worldwide. Skittles had about 550,000 branded searches, while Jelly Belly had 90,500. Skittles made up 20% of all candy brand searches we track, and Jelly Belly accounted for 3.3%. - Skittles was ahead of Jelly Belly in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Jelly Belly’s share of searches among candy brands worldwide moved from 3.8% to 3.3%, and its estimated monthly branded searches held steady at 90.5K. - Across the 12 months ending October 2026, Skittles’ share of searches among candy brands worldwide moved from 18.9% to 20%, and its estimated monthly branded searches moved from 450K to 550K. ## Top candy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Skittles was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Jelly Belly did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sour Patch Kids | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Haribo | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Skittles | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Nerds | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Jolly Rancher | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Warheads | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Starburst | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Trolli | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Mike and Ike | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Airheads | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Hi-Chew | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Twizzlers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Swedish Fish | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jelly Belly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Maynards Bassetts | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about candy brands - Asked ChatGPT "What are the best candy brands?": 1. Haribo, 2. Sour Patch Kids, 3. Skittles, 4. Nerds, 5. Jolly Rancher, 6. Trolli, 7. Warheads, 8. Starburst, 9. Hi-Chew, 10. Airheads, 11. Mike and Ike - Asked ChatGPT "Which sour candy should I buy?": 1. Sour Patch Kids, 2. Warheads - Asked ChatGPT "What's the most popular candy right now?": 1. Sour Patch Kids - Searched Google, AI Overview "candy brands": 1. Haribo, 2. Sour Patch Kids, 3. Skittles, 4. Jolly Rancher, 5. Starburst, 6. Mike and Ike, 7. Airheads - Searched Google, AI Overview "best candy": 1. Nerds, 2. Haribo, 3. Sour Patch Kids, 4. Skittles Not named in any answer: Twizzlers, Swedish Fish, Jelly Belly and Maynards Bassetts. Brands are listed in the order each answer named them. The answers were collected in the United States on October 26, 2026. ## How did search popularity change for candy brands worldwide in October 2026? - In October 2026, Jelly Belly lost share of searches among candy brands worldwide, from 4.2% to 3.3%. - In October 2026, Skittles lost share of searches among candy brands worldwide, from 20.8% to 20%. ## How has branded search for Jelly Belly and Skittles changed worldwide over the last 12 months? | Month | Jelly Belly estimated searches | Jelly Belly Share of Search | Jelly Belly rank | Skittles estimated searches | Skittles Share of Search | Skittles rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 90.5K | 3.8% | 8 | 450K | 18.9% | 2 | | Dec 2025 | 110K | 4.8% | 7 | 450K | 19.4% | 2 | | Jan 2026 | 90.5K | 4.1% | 8 | 450K | 20.2% | 2 | | Feb 2026 | 90.5K | 4% | 8 | 450K | 20% | 2 | | Mar 2026 | 110K | 4.8% | 6 | 450K | 19.5% | 2 | | Apr 2026 | 110K | 4.8% | 6 | 450K | 19.8% | 2 | | May 2026 | 110K | 4.7% | 7 | 450K | 19.3% | 2 | | Jun 2026 | 74K | 3.9% | 8 | 368K | 19.2% | 2 | | Jul 2026 | 90.5K | 4.6% | 8 | 368K | 18.8% | 2 | | Aug 2026 | 90.5K | 4.4% | 8 | 450K | 21.7% | 2 | | Sep 2026 | 90.5K | 4.2% | 8 | 450K | 20.8% | 2 | | Oct 2026 | 90.5K | 3.3% | 9 | 550K | 20% | 2 | ## How are Jelly Belly’s and Skittles’ branded searches counted? Brandwave collects information about searches that people make online using Jelly Belly’s and Skittles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jelly Belly**: Measured on the search term “jelly belly”. - **Skittles**: Measured on the search term “skittles”. - [Jelly Belly profile](/demand/global-en/brands/jelly-belly) - [Skittles profile](/demand/global-en/brands/skittles) - [All candy brands worldwide](/demand/global-en/categories/candy-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Jelly Belly or Skittles more popular in search? In October 2026, Skittles had more branded searches than Jelly Belly among candy brands worldwide. Skittles had about 550,000 branded searches, while Jelly Belly had 90,500. Skittles made up 20% of all candy brand searches we track, and Jelly Belly accounted for 3.3%. ## Cite this page Brandwave. "Jelly Belly vs Skittles: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/jelly-belly-vs-skittles This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/jelly-belly-vs-skittles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.