--- title: "JanSport vs Thule: Which is searched more?" description: "Is JanSport or Thule more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laptop backpack brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/jansport-vs-thule" publisher: "Brandwave" --- # JanSport vs Thule: Which is searched more? Is JanSport or Thule more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laptop backpack brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: JanSport and Thule - **Competitive set**: Laptop backpack brands - **Market**: Global - **Month measured**: Sep 2026 - **JanSport Share of Search**: 21.7% - **Thule Share of Search**: 14.6% ## Is JanSport or Thule more popular in search? - In September 2026, JanSport had more branded searches than Thule among laptop backpack brands worldwide. JanSport had about 447,000 branded searches, while Thule had 301,000. JanSport made up 21.7% of all laptop backpack brand searches we track, and Thule accounted for 14.6%. - The lead changed hands 3 times in the 12 months ending September 2026: JanSport took it in February 2026, Thule took it in March 2026, JanSport took it in June 2026. - Across the 12 months ending September 2026, JanSport’s share of searches among laptop backpack brands worldwide moved from 16.1% to 21.7%, and its estimated monthly branded searches moved from 300K to 447K. - Across the 12 months ending September 2026, Thule’s share of searches among laptop backpack brands worldwide moved from 16.2% to 14.6%, and its estimated monthly branded searches held steady at 301K. ## Top laptop backpack brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Thule was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. JanSport was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Thule was listed before JanSport in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Thule | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Timbuk2 | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Aer | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Osprey | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Samsonite | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Bellroy | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | JanSport | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Ogio | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laptop backpack brands - Asked ChatGPT "Which laptop backpack brand should I buy?": 1. Timbuk2, 2. Thule, 3. Samsonite, 4. Osprey, 5. Aer - Asked ChatGPT "What are the best laptop backpack brands?": 1. Aer, 2. Osprey, 3. Thule, 4. Bellroy, 5. Samsonite, 6. JanSport - Asked ChatGPT "What's the best laptop backpack brand for everyday commuting?": 1. Timbuk2, 2. Thule, 3. Aer, 4. Bellroy - Searched Google, AI Overview "best laptop backpack": 1. Timbuk2 - Searched Google, AI Overview "light laptop backpack": 1. Osprey Not named in any answer: Ogio. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for laptop backpack brands worldwide in September 2026? - In September 2026, Samsonite overtook JanSport to become the leader among laptop backpack brands worldwide, with 39.9% of the searches. - In September 2026, Thule gained share of searches among laptop backpack brands worldwide, from 10.2% to 14.6%. - In September 2026, JanSport lost share of searches among laptop backpack brands worldwide, from 46.2% to 21.7%. ## Month by month | Month | JanSport estimated searches | JanSport Share of Search | JanSport rank | Thule estimated searches | Thule Share of Search | Thule rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 300K | 16.1% | 3 | 301K | 16.2% | 2 | | Nov 2025 | 330K | 13.4% | 3 | 368K | 14.9% | 2 | | Dec 2025 | 330K | 14.9% | 3 | 368K | 16.6% | 2 | | Jan 2026 | 411K | 17.7% | 3 | 450K | 19.4% | 2 | | Feb 2026 | 381K | 19.9% | 2 | 301K | 15.7% | 3 | | Mar 2026 | 366K | 18.1% | 3 | 368K | 18.2% | 2 | | Apr 2026 | 330K | 16.8% | 3 | 368K | 18.7% | 2 | | May 2026 | 402K | 18.5% | 3 | 450K | 20.7% | 2 | | Jun 2026 | 614K | 26.8% | 2 | 368K | 16.1% | 3 | | Jul 2026 | 1.6M | 44.3% | 1 | 450K | 12.9% | 3 | | Aug 2026 | 1.7M | 46.2% | 1 | 368K | 10.2% | 3 | | Sep 2026 | 447K | 21.7% | 2 | 301K | 14.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using JanSport’s and Thule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **JanSport**: Measured on the search terms “jansport” and “jansport backpack”, summed into one figure. - **Thule**: Measured on the search term “thule”. - [JanSport profile](/demand/global-en/brands/jansport) - [Thule profile](/demand/global-en/brands/thule) - [All laptop backpack brands worldwide](/demand/global-en/categories/laptop-backpack-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is JanSport or Thule more popular in search? In September 2026, JanSport had more branded searches than Thule among laptop backpack brands worldwide. JanSport had about 447,000 branded searches, while Thule had 301,000. JanSport made up 21.7% of all laptop backpack brand searches we track, and Thule accounted for 14.6%. ## Cite this page Brandwave. "JanSport vs Thule: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/jansport-vs-thule This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/jansport-vs-thule. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.