--- title: "Jane vs Vagaro: Which is more popular?" description: "Is Jane or Vagaro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Massage therapy software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/jane-app-vs-vagaro" publisher: "Brandwave" --- # Jane vs Vagaro: Which is more popular? Is Jane or Vagaro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Massage therapy software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jane and Vagaro - **Competitive set**: Massage therapy software - **Market**: Global - **Month measured**: Oct 2026 - **Jane Share of Search**: 30.3% - **Vagaro Share of Search**: 55.2% ## Is Jane or Vagaro more popular in search? - In October 2026, Vagaro had more branded searches than Jane among massage therapy software worldwide. Vagaro had about 165,000 branded searches, while Jane had 90,500. Vagaro made up 55.2% of all massage therapy software searches we track, and Jane accounted for 30.3%. - Vagaro was ahead of Jane in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Jane’s share of searches among massage therapy software worldwide moved from 23.3% to 30.3%, and its estimated monthly branded searches moved from 74K to 90.5K. - Across the 12 months ending October 2026, Vagaro’s share of searches among massage therapy software worldwide moved from 52% to 55.2%, and its estimated monthly branded searches held steady at 165K. ## Top massage therapy software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Vagaro appeared in all five answers. Jane was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Vagaro was listed before Jane in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | MassageBook | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ClinicSense | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Vagaro | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Jane | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Noterro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about massage therapy software - Asked ChatGPT "Which massage therapy software should I use?": 1. MassageBook, 2. ClinicSense, 3. Vagaro, 4. Jane - Asked ChatGPT "What are the best booking systems for massage therapists?": 1. MassageBook, 2. ClinicSense, 3. Vagaro - Asked ChatGPT "What's the best massage therapy software for a solo therapist?": 1. MassageBook, 2. ClinicSense, 3. Vagaro - Searched Google, AI Overview "massage therapy software": 1. MassageBook, 2. ClinicSense, 3. Vagaro - Searched Google, AI Overview "massage booking software": 1. MassageBook, 2. ClinicSense, 3. Jane, 4. Vagaro Not named in any answer: Noterro. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for massage therapy software worldwide in October 2026? - Estimated monthly branded searches for Jane worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in October 2026. ## How has branded search for Jane and Vagaro changed worldwide over the last 12 months? | Month | Jane estimated searches | Jane Share of Search | Jane rank | Vagaro estimated searches | Vagaro Share of Search | Vagaro rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 74K | 23.3% | 2 | 165K | 52% | 1 | | Dec 2025 | 74K | 24.3% | 2 | 165K | 54.2% | 1 | | Jan 2026 | 90.5K | 26.4% | 2 | 201K | 58.7% | 1 | | Feb 2026 | 74K | 25.7% | 2 | 165K | 57.2% | 1 | | Mar 2026 | 90.5K | 26.4% | 2 | 201K | 58.7% | 1 | | Apr 2026 | 90.5K | 26.6% | 2 | 201K | 59% | 1 | | May 2026 | 90.5K | 26.4% | 2 | 201K | 58.7% | 1 | | Jun 2026 | 90.5K | 26.6% | 2 | 201K | 59% | 1 | | Jul 2026 | 74K | 22.9% | 2 | 201K | 62.3% | 1 | | Aug 2026 | 90.5K | 26.7% | 2 | 201K | 59.2% | 1 | | Sep 2026 | 90.5K | 30.3% | 2 | 165K | 55.2% | 1 | | Oct 2026 | 90.5K | 30.3% | 2 | 165K | 55.2% | 1 | ## How are Jane’s and Vagaro’s branded searches counted? Brandwave collects information about searches that people make online using Jane’s and Vagaro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jane**: Measured on the search term “jane app”. - **Vagaro**: Measured on the search term “vagaro”. - [Jane profile](/demand/global-en/brands/jane-app) - [Vagaro profile](/demand/global-en/brands/vagaro) - [All massage therapy software worldwide](/demand/global-en/categories/massage-therapy-software): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Jane or Vagaro more popular in search? In October 2026, Vagaro had more branded searches than Jane among massage therapy software worldwide. Vagaro had about 165,000 branded searches, while Jane had 90,500. Vagaro made up 55.2% of all massage therapy software searches we track, and Jane accounted for 30.3%. ## Cite this page Brandwave. "Jane vs Vagaro: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/jane-app-vs-vagaro This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/jane-app-vs-vagaro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.