--- title: "James Hardie vs Knauf Insulation: Which is searched more?" description: "Which is more popular in search, James Hardie or Knauf Insulation? Compare estimated monthly branded-search demand and Share of Search inside the Plasterboard brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/james-hardie-vs-knauf-insulation" publisher: "Brandwave" --- # James Hardie vs Knauf Insulation: Which is searched more? Which is more popular in search, James Hardie or Knauf Insulation? Compare estimated monthly branded-search demand and Share of Search inside the Plasterboard brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: James Hardie and Knauf Insulation - **Competitive set**: Plasterboard brands - **Market**: Global - **Month measured**: Aug 2026 - **James Hardie Share of Search**: 13.6% - **Knauf Insulation Share of Search**: 9.7% ## Which is more popular in search, James Hardie or Knauf Insulation? - In August 2026, James Hardie had more branded searches than Knauf Insulation among plasterboard brands worldwide. James Hardie was estimated to have 49.5K branded searches compared to Knauf Insulation’s 35.5K, and held a 13.6% Share of Search versus Knauf Insulation’s 9.7%. - The lead changed hands 2 times in the 11 months ending August 2026: Knauf Insulation took it in December 2025, James Hardie took it in February 2026. - Across the 11 months ending August 2026, James Hardie’s estimated Share of Search among plasterboard brands worldwide moved from 13.8% to 13.6%, and its estimated monthly branded searches moved from 60.5K to 49.5K. - Across the 11 months ending August 2026, Knauf Insulation’s estimated Share of Search among plasterboard brands worldwide moved from 9.8% to 9.7%, and its estimated monthly branded searches moved from 42.9K to 35.5K. ## How did search popularity change for plasterboard brands worldwide in August 2026? - Estimated monthly branded searches for James Hardie worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026. - Estimated monthly branded searches for Knauf Insulation worldwide fell 17.2% over 11 measured months, from 42.9K to 35.5K in August 2026. ## Month by month | Month | James Hardie estimated searches | James Hardie Share of Search | James Hardie rank | Knauf Insulation estimated searches | Knauf Insulation Share of Search | Knauf Insulation rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 13.8% | 2 | 42.9K | 9.8% | 3 | | Nov 2025 | 49.5K | 11.6% | 2 | 42.9K | 10.1% | 3 | | Dec 2025 | 33.1K | 8.2% | 4 | 35K | 8.7% | 2 | | Jan 2026 | 40.5K | 9.7% | 3 | 42.9K | 10.3% | 2 | | Feb 2026 | 49.5K | 13.3% | 2 | 42.9K | 11.5% | 3 | | Mar 2026 | 60.5K | 13.8% | 2 | 42.9K | 9.8% | 3 | | Apr 2026 | 49.5K | 11.6% | 2 | 42.9K | 10.1% | 3 | | May 2026 | 49.5K | 13.6% | 2 | 35.5K | 9.7% | 3 | | Jun 2026 | 60.5K | 16.1% | 2 | 35.5K | 9.5% | 3 | | Jul 2026 | 49.5K | 13.6% | 2 | 35.5K | 9.7% | 3 | | Aug 2026 | 49.5K | 13.6% | 2 | 35.5K | 9.7% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using James Hardie’s and Knauf Insulation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **James Hardie**: Measured on the search term “james hardie”. - **Knauf Insulation**: Measured on the search terms “earthwool” and “knauf insulation”, summed into one figure. - [James Hardie profile](/demand/global-en/brands/james-hardie) - [Knauf Insulation profile](/demand/global-en/brands/knauf-insulation) - [All plasterboard brands worldwide](/demand/global-en/categories/plasterboard-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, James Hardie or Knauf Insulation? In August 2026, James Hardie had more branded searches than Knauf Insulation among plasterboard brands worldwide. James Hardie was estimated to have 49.5K branded searches compared to Knauf Insulation’s 35.5K, and held a 13.6% Share of Search versus Knauf Insulation’s 9.7%. ## Cite this page Brandwave. "James Hardie vs Knauf Insulation: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/james-hardie-vs-knauf-insulation This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/james-hardie-vs-knauf-insulation. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.