--- title: "Jade Leaf vs Naoki: Which is searched more?" description: "Is Jade Leaf or Naoki more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Matcha brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/jade-leaf-vs-naoki-matcha" publisher: "Brandwave" --- # Jade Leaf vs Naoki: Which is searched more? Is Jade Leaf or Naoki more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Matcha brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jade Leaf and Naoki - **Competitive set**: Matcha brands - **Market**: Global - **Month measured**: Sep 2026 - **Jade Leaf Share of Search**: 4.7% - **Naoki Share of Search**: 7.1% ## Is Jade Leaf or Naoki more popular in search? - In September 2026, Naoki had more branded searches than Jade Leaf among matcha brands worldwide. Naoki had about 14,800 branded searches, while Jade Leaf had 9,900. Naoki made up 7.1% of all matcha brand searches we track, and Jade Leaf accounted for 4.7%. - The lead changed hands 3 times in the 12 months ending September 2026: Naoki took it in March 2026, Jade Leaf took it in May 2026, Naoki took it in August 2026. - Across the 12 months ending September 2026, Jade Leaf’s share of searches among matcha brands worldwide moved from 5.6% to 4.7%, and its estimated monthly branded searches moved from 14.8K to 9.9K. - Across the 12 months ending September 2026, Naoki’s share of searches among matcha brands worldwide moved from 4.6% to 7.1%, and its estimated monthly branded searches moved from 12.1K to 14.8K. ## Top matcha brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Jade Leaf was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Naoki was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Jade Leaf was listed before Naoki in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ippodo | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Jade Leaf | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Naoki | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Marukyu Koyamaen | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Encha | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Matchaful | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Rocky’s Matcha | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | ITO EN | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Aiya | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Mizuba | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | DoMatcha | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Pique | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about matcha brands - Asked ChatGPT "Which matcha brand should I buy?": 1. Ippodo, 2. Marukyu Koyamaen, 3. Jade Leaf - Asked ChatGPT "What are the best matcha brands?": 1. Ippodo, 2. Marukyu Koyamaen, 3. Jade Leaf, 4. Naoki, 5. Encha - Asked ChatGPT "What's the best matcha brand for making lattes at home?": 1. Jade Leaf, 2. Ippodo, 3. Naoki - Searched Google, AI Overview "best matcha powder": 1. Naoki, 2. Ippodo, 3. Encha Not named in any answer: Matchaful, Rocky’s Matcha, ITO EN, Aiya, Mizuba, DoMatcha and Pique. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for matcha brands worldwide in September 2026? - In September 2026, Jade Leaf lost share of searches among matcha brands worldwide, from 6.3% to 4.7%. - In September 2026, Naoki lost share of searches among matcha brands worldwide, from 7.7% to 7.1%. ## Month by month | Month | Jade Leaf estimated searches | Jade Leaf Share of Search | Jade Leaf rank | Naoki estimated searches | Naoki Share of Search | Naoki rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 5.6% | 5 | 12.1K | 4.6% | 6 | | Nov 2025 | 12.1K | 4.9% | 5 | 12.1K | 4.9% | 6 | | Dec 2025 | 14.8K | 7.1% | 5 | 12.1K | 5.8% | 6 | | Jan 2026 | 14.8K | 6.6% | 5 | 14.8K | 6.6% | 6 | | Feb 2026 | 12.1K | 6.7% | 5 | 12.1K | 6.7% | 6 | | Mar 2026 | 14.8K | 6.1% | 6 | 18.1K | 7.4% | 5 | | Apr 2026 | 14.8K | 6.2% | 6 | 22.2K | 9.3% | 5 | | May 2026 | 27.1K | 10.1% | 5 | 18.1K | 6.8% | 6 | | Jun 2026 | 22.2K | 9.6% | 5 | 14.8K | 6.4% | 6 | | Jul 2026 | 18.1K | 7.6% | 5 | 18.1K | 7.6% | 6 | | Aug 2026 | 14.8K | 6.3% | 6 | 18.1K | 7.7% | 5 | | Sep 2026 | 9.9K | 4.7% | 6 | 14.8K | 7.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Jade Leaf’s and Naoki’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jade Leaf**: Measured on the search term “jade leaf matcha”. - **Naoki**: Measured on the search term “naoki matcha”. - [Jade Leaf profile](/demand/global-en/brands/jade-leaf) - [Naoki profile](/demand/global-en/brands/naoki-matcha) - [All matcha brands worldwide](/demand/global-en/categories/matcha-tea-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Jade Leaf or Naoki more popular in search? In September 2026, Naoki had more branded searches than Jade Leaf among matcha brands worldwide. Naoki had about 14,800 branded searches, while Jade Leaf had 9,900. Naoki made up 7.1% of all matcha brand searches we track, and Jade Leaf accounted for 4.7%. ## Cite this page Brandwave. "Jade Leaf vs Naoki: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/jade-leaf-vs-naoki-matcha This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/jade-leaf-vs-naoki-matcha. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.