---
title: "Jacobi Jayne vs Thompson & Morgan: Which is more popular by branded search?"
description: "Which is more popular in search, Jacobi Jayne or Thompson & Morgan? Compare estimated monthly branded-search demand and Share of Search inside the Insect hotel brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/jacobi-jayne-vs-thompson-morgan"
publisher: "Brandwave"
---

# Jacobi Jayne vs Thompson & Morgan: Which is more popular by branded search?

Which is more popular in search, Jacobi Jayne or Thompson & Morgan? Compare estimated monthly branded-search demand and Share of Search inside the Insect hotel brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Jacobi Jayne and Thompson & Morgan
- **Competitive set**: Insect hotel brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Jacobi Jayne Share of Search**: 0.42%
- **Thompson & Morgan Share of Search**: 43.5%

## Which is more popular in search, Jacobi Jayne or Thompson & Morgan?

- In August 2026, Thompson & Morgan had more branded searches than Jacobi Jayne among insect hotel brands worldwide. Thompson & Morgan was estimated to have 49.5K branded searches compared to Jacobi Jayne’s 480, and held a 43.5% Share of Search versus Jacobi Jayne’s 0.42%.
- Thompson & Morgan was ahead of Jacobi Jayne in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Jacobi Jayne’s estimated Share of Search among insect hotel brands worldwide moved from 0.68% to 0.42%, and its estimated monthly branded searches moved from 720 to 480.
- Across the 11 months ending August 2026, Thompson & Morgan’s estimated Share of Search among insect hotel brands worldwide moved from 38.5% to 43.5%, and its estimated monthly branded searches moved from 40.5K to 49.5K.

## How did search popularity change for insect hotel brands worldwide in August 2026?

- Estimated monthly branded searches for Thompson & Morgan worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026.
- Estimated monthly branded searches for Jacobi Jayne worldwide fell 33.3% over 11 measured months, from 720 to 480 in August 2026.

## Month by month

| Month | Jacobi Jayne estimated searches | Jacobi Jayne Share of Search | Jacobi Jayne rank | Thompson & Morgan estimated searches | Thompson & Morgan Share of Search | Thompson & Morgan rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 720 | 0.68% | 5 | 40.5K | 38.5% | 2 |
| Nov 2025 | 880 | 0.79% | 5 | 33.1K | 29.6% | 2 |
| Dec 2025 | 880 | 0.89% | 5 | 33.1K | 33.6% | 2 |
| Jan 2026 | 1K | 0.69% | 5 | 49.5K | 34% | 2 |
| Feb 2026 | 880 | 0.63% | 5 | 74K | 53.1% | 1 |
| Mar 2026 | 880 | 0.44% | 5 | 135K | 67.3% | 1 |
| Apr 2026 | 720 | 0.31% | 5 | 135K | 58.6% | 1 |
| May 2026 | 880 | 0.43% | 5 | 110K | 53.6% | 1 |
| Jun 2026 | 720 | 0.52% | 5 | 60.5K | 43.8% | 2 |
| Jul 2026 | 590 | 0.52% | 5 | 49.5K | 43.5% | 2 |
| Aug 2026 | 480 | 0.42% | 5 | 49.5K | 43.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Jacobi Jayne’s and Thompson & Morgan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Jacobi Jayne**: Measured on the search term “jacobi jayne”.
- **Thompson & Morgan**: Measured on the search term “thompson and morgan”.

- [Jacobi Jayne profile](/demand/global-en/brands/jacobi-jayne)
- [Thompson & Morgan profile](/demand/global-en/brands/thompson-morgan)
- [All insect hotel brands worldwide](/demand/global-en/categories/insect-hotel-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Jacobi Jayne or Thompson & Morgan?

In August 2026, Thompson & Morgan had more branded searches than Jacobi Jayne among insect hotel brands worldwide. Thompson & Morgan was estimated to have 49.5K branded searches compared to Jacobi Jayne’s 480, and held a 43.5% Share of Search versus Jacobi Jayne’s 0.42%.

## Cite this page

Brandwave. "Jacobi Jayne vs Thompson & Morgan: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/jacobi-jayne-vs-thompson-morgan

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/jacobi-jayne-vs-thompson-morgan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.