--- title: "IZEA vs Upfluence: Which is searched more?" description: "Is IZEA or Upfluence more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Influencer campaign management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/izea-vs-upfluence" publisher: "Brandwave" --- # IZEA vs Upfluence: Which is searched more? Is IZEA or Upfluence more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Influencer campaign management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: IZEA and Upfluence - **Competitive set**: Influencer campaign management platforms - **Market**: Global - **Month measured**: Sep 2026 - **IZEA Share of Search**: 1.7% - **Upfluence Share of Search**: 13% ## Is IZEA or Upfluence more popular in search? - In September 2026, Upfluence had more branded searches than IZEA among influencer campaign management platforms worldwide. Upfluence had about 14,900 branded searches, while IZEA had 1,900. Upfluence made up 13% of all influencer campaign management platform searches we track, and IZEA accounted for 1.7%. - Upfluence was ahead of IZEA in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, IZEA’s share of searches among influencer campaign management platforms worldwide moved from 3.3% to 1.7%, and its estimated monthly branded searches moved from 4.4K to 1.9K. - Across the 12 months ending September 2026, Upfluence’s share of searches among influencer campaign management platforms worldwide moved from 20.6% to 13%, and its estimated monthly branded searches moved from 27.2K to 14.9K. ## Top influencer campaign management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Upfluence was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. IZEA did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Modash | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | GRIN | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Upfluence | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Aspire | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | CreatorIQ | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Skeepers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Captiv8 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | IZEA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TRIBE | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Linqia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about influencer campaign management platforms - Asked ChatGPT "Which influencer campaign management platform should I use?": 1. Modash, 2. GRIN, 3. Aspire, 4. Upfluence, 5. CreatorIQ - Asked ChatGPT "What are the best influencer campaign management platforms?": 1. Modash, 2. GRIN, 3. CreatorIQ, 4. Aspire, 5. Upfluence - Asked ChatGPT "What's the best influencer campaign management platform for paid creator campaigns?": 1. Aspire, 2. CreatorIQ, 3. GRIN, 4. Modash - Searched Google, AI Overview "best influencer platform": 1. Upfluence, 2. Modash, 3. GRIN - Searched Google, AI Overview "influencer management tool": 1. Upfluence, 2. Modash, 3. GRIN Not named in any answer: Skeepers, Captiv8, IZEA, TRIBE and Linqia. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for influencer campaign management platforms worldwide in September 2026? - Upfluence’s share of searches among influencer campaign management platforms worldwide has lost ground for 3 months in a row, from 14.4% to 13% in September 2026. - Estimated monthly branded searches for IZEA worldwide fell 56.8% over 12 measured months, from 4.4K to 1.9K in September 2026. ## Month by month | Month | IZEA estimated searches | IZEA Share of Search | IZEA rank | Upfluence estimated searches | Upfluence Share of Search | Upfluence rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 3.3% | 5 | 27.2K | 20.6% | 3 | | Nov 2025 | 3.6K | 2.8% | 5 | 27.2K | 21.2% | 3 | | Dec 2025 | 2.9K | 2.6% | 5 | 22.4K | 20.1% | 3 | | Jan 2026 | 3.6K | 2.5% | 5 | 27.7K | 19% | 3 | | Feb 2026 | 2.9K | 2.1% | 6 | 28.1K | 20.7% | 3 | | Mar 2026 | 2.9K | 2% | 6 | 28.1K | 19.3% | 3 | | Apr 2026 | 3.6K | 2.4% | 5 | 31.5K | 21.1% | 3 | | May 2026 | 2.9K | 2.1% | 6 | 19.4K | 14.2% | 3 | | Jun 2026 | 2.4K | 1.9% | 6 | 18.2K | 14.4% | 3 | | Jul 2026 | 2.4K | 1.9% | 6 | 18.2K | 14.3% | 3 | | Aug 2026 | 2.4K | 2.1% | 6 | 15.1K | 13% | 4 | | Sep 2026 | 1.9K | 1.7% | 6 | 14.9K | 13% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using IZEA’s and Upfluence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **IZEA**: Measured on the search term “izea”. - **Upfluence**: Measured on the search terms “upfluence” and “upfluence influencer marketing”, summed into one figure. - [IZEA profile](/demand/global-en/brands/izea) - [Upfluence profile](/demand/global-en/brands/upfluence) - [All influencer campaign management platforms worldwide](/demand/global-en/categories/influencer-campaign-management-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is IZEA or Upfluence more popular in search? In September 2026, Upfluence had more branded searches than IZEA among influencer campaign management platforms worldwide. Upfluence had about 14,900 branded searches, while IZEA had 1,900. Upfluence made up 13% of all influencer campaign management platform searches we track, and IZEA accounted for 1.7%. ## Cite this page Brandwave. "IZEA vs Upfluence: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/izea-vs-upfluence This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/izea-vs-upfluence. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.