---
title: "Ivory vs Yardley: Which is searched more?"
description: "Which is more popular in search, Ivory or Yardley? Compare estimated monthly branded-search demand and Share of Search inside the Bar soap brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ivory-vs-yardley"
publisher: "Brandwave"
---

# Ivory vs Yardley: Which is searched more?

Which is more popular in search, Ivory or Yardley? Compare estimated monthly branded-search demand and Share of Search inside the Bar soap brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ivory and Yardley
- **Competitive set**: Bar soap brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Ivory Share of Search**: 52%
- **Yardley Share of Search**: 5.7%

## Which is more popular in search, Ivory or Yardley?

- In August 2026, Ivory had more branded searches than Yardley among bar soap brands worldwide. Ivory was estimated to have 550K branded searches compared to Yardley’s 60.5K, and held a 52% Share of Search versus Yardley’s 5.7%.
- Ivory was ahead of Yardley in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ivory’s estimated Share of Search among bar soap brands worldwide moved from 53.8% to 52%, and its estimated monthly branded searches held steady at 550K.
- Across the 11 months ending August 2026, Yardley’s estimated Share of Search among bar soap brands worldwide moved from 5.9% to 5.7%, and its estimated monthly branded searches held steady at 60.5K.

## How did search popularity change for bar soap brands worldwide in August 2026?

- In August 2026, Yardley gained estimated Share of Search among bar soap brands worldwide, from 4.7% to 5.7%.
- In August 2026, Ivory lost estimated Share of Search among bar soap brands worldwide, from 52.5% to 52%.

## Month by month

| Month | Ivory estimated searches | Ivory Share of Search | Ivory rank | Yardley estimated searches | Yardley Share of Search | Yardley rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550K | 53.8% | 1 | 60.5K | 5.9% | 4 |
| Nov 2025 | 550K | 54.4% | 1 | 49.5K | 4.9% | 4 |
| Dec 2025 | 550K | 54.4% | 1 | 49.5K | 4.9% | 4 |
| Jan 2026 | 673K | 55.4% | 1 | 49.5K | 4.1% | 4 |
| Feb 2026 | 550K | 56.9% | 1 | 49.5K | 5.1% | 4 |
| Mar 2026 | 673K | 59.4% | 1 | 49.5K | 4.4% | 4 |
| Apr 2026 | 550K | 52.5% | 1 | 49.5K | 4.7% | 4 |
| May 2026 | 550K | 52% | 1 | 60.5K | 5.7% | 4 |
| Jun 2026 | 550K | 53.8% | 1 | 60.5K | 5.9% | 4 |
| Jul 2026 | 550K | 52.5% | 1 | 49.5K | 4.7% | 4 |
| Aug 2026 | 550K | 52% | 1 | 60.5K | 5.7% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Ivory’s and Yardley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ivory**: Measured on the search term “ivory”.
- **Yardley**: Measured on the search term “yardley”.

- [Ivory profile](/demand/global-en/brands/ivory)
- [Yardley profile](/demand/global-en/brands/yardley)
- [All bar soap brands worldwide](/demand/global-en/categories/bar-soap-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ivory or Yardley?

In August 2026, Ivory had more branded searches than Yardley among bar soap brands worldwide. Ivory was estimated to have 550K branded searches compared to Yardley’s 60.5K, and held a 52% Share of Search versus Yardley’s 5.7%.

## Cite this page

Brandwave. "Ivory vs Yardley: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ivory-vs-yardley

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ivory-vs-yardley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.