--- title: "iubenda vs Usercentrics: Which is searched more?" description: "Is iubenda or Usercentrics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cookie consent and privacy tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/iubenda-vs-usercentrics" publisher: "Brandwave" --- # iubenda vs Usercentrics: Which is searched more? Is iubenda or Usercentrics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cookie consent and privacy tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: iubenda and Usercentrics - **Competitive set**: Cookie consent and privacy tools - **Market**: Global - **Month measured**: Sep 2026 - **iubenda Share of Search**: 26.6% - **Usercentrics Share of Search**: 18% ## Is iubenda or Usercentrics more popular in search? - In September 2026, iubenda had more branded searches than Usercentrics among cookie consent and privacy tools worldwide. iubenda had about 22,200 branded searches, while Usercentrics had 15,000. iubenda made up 26.6% of all cookie consent and privacy tool searches we track, and Usercentrics accounted for 18%. - iubenda was ahead of Usercentrics in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, iubenda’s share of searches among cookie consent and privacy tools worldwide moved from 27.2% to 26.6%, and its estimated monthly branded searches moved from 27.1K to 22.2K. - Across the 12 months ending September 2026, Usercentrics’ share of searches among cookie consent and privacy tools worldwide moved from 18.5% to 18%, and its estimated monthly branded searches moved from 18.4K to 15K. ## Top cookie consent and privacy tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Usercentrics was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. iubenda was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Usercentrics was listed before iubenda in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cookiebot | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | OneTrust | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | CookieYes | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Usercentrics | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Termly | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | iubenda | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Complianz | 7th | 3 of 3 | 0 of 2 | 3 of 5 | | Osano | 8th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about cookie consent and privacy tools - Asked ChatGPT "Which cookie consent and privacy tool should I use?": 1. CookieYes, 2. iubenda, 3. Complianz, 4. Usercentrics, 5. OneTrust - Asked ChatGPT "What are the best cookie consent and privacy tools?": 1. Cookiebot, 2. Usercentrics, 3. OneTrust, 4. iubenda, 5. Complianz, 6. Termly, 7. Osano - Asked ChatGPT "What's the best cookie consent and privacy tool for website compliance?": 1. Cookiebot, 2. Termly, 3. Usercentrics, 4. OneTrust, 5. Complianz - Searched Google, AI Overview "cookie consent tools": 1. CookieYes, 2. Cookiebot, 3. Termly, 4. OneTrust - Searched Google, AI Overview "consent management platform": 1. OneTrust, 2. Osano Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cookie consent and privacy tools worldwide in September 2026? - In September 2026, Usercentrics overtook Termly to rank 3rd among cookie consent and privacy tools worldwide, with 18% of the searches. - In September 2026, iubenda gained share of searches among cookie consent and privacy tools worldwide, from 22.7% to 26.6%. ## Month by month | Month | iubenda estimated searches | iubenda Share of Search | iubenda rank | Usercentrics estimated searches | Usercentrics Share of Search | Usercentrics rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 27.2% | 2 | 18.4K | 18.5% | 3 | | Nov 2025 | 22.2K | 26.1% | 2 | 15.1K | 17.7% | 3 | | Dec 2025 | 22.2K | 27.4% | 2 | 12.3K | 15.2% | 3 | | Jan 2026 | 27.1K | 30.1% | 1 | 15.1K | 16.7% | 3 | | Feb 2026 | 27.1K | 28.5% | 2 | 15.1K | 15.9% | 3 | | Mar 2026 | 27.1K | 27.2% | 2 | 15.1K | 15.2% | 3 | | Apr 2026 | 27.1K | 28.2% | 1 | 15.1K | 15.7% | 4 | | May 2026 | 27.1K | 29% | 1 | 12.3K | 13.2% | 4 | | Jun 2026 | 22.2K | 25.3% | 2 | 15.1K | 17.2% | 3 | | Jul 2026 | 22.2K | 24.9% | 2 | 15.1K | 16.9% | 3 | | Aug 2026 | 18.1K | 22.7% | 2 | 12.4K | 15.5% | 4 | | Sep 2026 | 22.2K | 26.6% | 2 | 15K | 18% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using iubenda’s and Usercentrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **iubenda**: Measured on the search term “iubenda”. - **Usercentrics**: Measured on the search terms “usercentrics”, “usercentrics app”, “usercentrics cmp” and “usercentrics consent”, summed into one figure. - [iubenda profile](/demand/global-en/brands/iubenda) - [Usercentrics profile](/demand/global-en/brands/usercentrics) - [All cookie consent and privacy tools worldwide](/demand/global-en/categories/cookie-consent-tools): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is iubenda or Usercentrics more popular in search? In September 2026, iubenda had more branded searches than Usercentrics among cookie consent and privacy tools worldwide. iubenda had about 22,200 branded searches, while Usercentrics had 15,000. iubenda made up 26.6% of all cookie consent and privacy tool searches we track, and Usercentrics accounted for 18%. ## Cite this page Brandwave. "iubenda vs Usercentrics: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/iubenda-vs-usercentrics This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/iubenda-vs-usercentrics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.