--- title: "Itron vs SAP Concur: Which is more popular by branded search?" description: "Which is more popular in search, Itron or SAP Concur? Compare estimated monthly branded-search demand and Share of Search inside the Utilities software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/itron-vs-sap-concur" publisher: "Brandwave" --- # Itron vs SAP Concur: Which is more popular by branded search? Which is more popular in search, Itron or SAP Concur? Compare estimated monthly branded-search demand and Share of Search inside the Utilities software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Itron and SAP Concur - **Competitive set**: Utilities software - **Market**: Global - **Month measured**: Aug 2026 - **Itron Share of Search**: 2.2% - **SAP Concur Share of Search**: 26.7% ## Which is more popular in search, Itron or SAP Concur? - In August 2026, SAP Concur had more branded searches than Itron among utilities software worldwide. SAP Concur was estimated to have 220K branded searches compared to Itron’s 18.1K, and held a 26.7% Share of Search versus Itron’s 2.2%. - SAP Concur was ahead of Itron in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Itron’s estimated Share of Search among utilities software worldwide moved from 4.9% to 2.2%, and its estimated monthly branded searches moved from 22.2K to 18.1K. - Across the 11 months ending August 2026, SAP Concur’s estimated Share of Search among utilities software worldwide moved from 59.1% to 26.7%, and its estimated monthly branded searches moved from 270K to 220K. ## How did search popularity change for utilities software worldwide in August 2026? - In August 2026, Sensus overtook SAP Concur to take the highest estimated Share of Search among utilities software worldwide, at 54.5%. - In August 2026, SAP Concur lost estimated Share of Search among utilities software worldwide, from 51.2% to 26.7%. - In August 2026, Itron lost estimated Share of Search among utilities software worldwide, from 4.2% to 2.2%. ## Month by month | Month | Itron estimated searches | Itron Share of Search | Itron rank | SAP Concur estimated searches | SAP Concur Share of Search | SAP Concur rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 4.9% | 5 | 270K | 59.1% | 1 | | Nov 2025 | 22.2K | 5.5% | 5 | 222K | 55.2% | 1 | | Dec 2025 | 18.1K | 4.7% | 5 | 219K | 56.4% | 1 | | Jan 2026 | 18.1K | 3.9% | 5 | 223K | 48.6% | 1 | | Feb 2026 | 22.2K | 5.6% | 5 | 224K | 56.3% | 1 | | Mar 2026 | 22.2K | 4.9% | 5 | 271K | 60.2% | 1 | | Apr 2026 | 22.2K | 4.8% | 5 | 268K | 58.5% | 1 | | May 2026 | 18.1K | 4.3% | 5 | 223K | 53.1% | 1 | | Jun 2026 | 18.1K | 3.8% | 5 | 267K | 55.9% | 1 | | Jul 2026 | 18.1K | 4.2% | 5 | 221K | 51.2% | 1 | | Aug 2026 | 18.1K | 2.2% | 5 | 220K | 26.7% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Itron’s and SAP Concur’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Itron**: Measured on the search term “itron”. - **SAP Concur**: Measured on the search terms “concur app”, “concur expense”, “concur expense app”, “concur expense management”, “concur expense software”, “concur expenseit”, “concur mobile app”, “concur travel”, “concur travel app”, “SAP Concur”, “sap concur app”, “sap concur expense”, “sap concur expense management”, “sap concur expenseit”, “sap concur mobile app”, “sap concur pricing”, “sap concur software”, “sap concur travel” and “sap concur travel and expense”, summed into one figure. - [Itron profile](/demand/global-en/brands/itron) - [SAP Concur profile](/demand/global-en/brands/sap-concur) - [All utilities software worldwide](/demand/global-en/categories/utilities-software): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Itron or SAP Concur? In August 2026, SAP Concur had more branded searches than Itron among utilities software worldwide. SAP Concur was estimated to have 220K branded searches compared to Itron’s 18.1K, and held a 26.7% Share of Search versus Itron’s 2.2%. ## Cite this page Brandwave. "Itron vs SAP Concur: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/itron-vs-sap-concur This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/itron-vs-sap-concur. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.