---
title: "Itron vs Oracle Utilities: Which is more popular by branded search?"
description: "Which is more popular in search, Itron or Oracle Utilities? Compare estimated monthly branded-search demand and Share of Search inside the Utilities software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/itron-vs-oracle-utilities"
publisher: "Brandwave"
---

# Itron vs Oracle Utilities: Which is more popular by branded search?

Which is more popular in search, Itron or Oracle Utilities? Compare estimated monthly branded-search demand and Share of Search inside the Utilities software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Itron and Oracle Utilities
- **Competitive set**: Utilities software
- **Market**: Global
- **Month measured**: Aug 2026
- **Itron Share of Search**: 2.2%
- **Oracle Utilities Share of Search**: 0.07%

## Which is more popular in search, Itron or Oracle Utilities?

- In August 2026, Itron had more branded searches than Oracle Utilities among utilities software worldwide. Itron was estimated to have 18.1K branded searches compared to Oracle Utilities’ 590, and held a 2.2% Share of Search versus Oracle Utilities’ 0.07%.
- Itron was ahead of Oracle Utilities in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Itron’s estimated Share of Search among utilities software worldwide moved from 4.9% to 2.2%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 11 months ending August 2026, Oracle Utilities’ estimated Share of Search among utilities software worldwide moved from 0.16% to 0.07%, and its estimated monthly branded searches moved from 720 to 590.

## How did search popularity change for utilities software worldwide in August 2026?

- In August 2026, Itron lost estimated Share of Search among utilities software worldwide, from 4.2% to 2.2%.
- Estimated monthly branded searches for Oracle Utilities worldwide fell 18.1% over 11 measured months, from 720 to 590 in August 2026.

## Month by month

| Month | Itron estimated searches | Itron Share of Search | Itron rank | Oracle Utilities estimated searches | Oracle Utilities Share of Search | Oracle Utilities rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 22.2K | 4.9% | 5 | 720 | 0.16% | 6 |
| Nov 2025 | 22.2K | 5.5% | 5 | 720 | 0.18% | 6 |
| Dec 2025 | 18.1K | 4.7% | 5 | 590 | 0.15% | 6 |
| Jan 2026 | 18.1K | 3.9% | 5 | 720 | 0.16% | 6 |
| Feb 2026 | 22.2K | 5.6% | 5 | 720 | 0.18% | 6 |
| Mar 2026 | 22.2K | 4.9% | 5 | 720 | 0.16% | 6 |
| Apr 2026 | 22.2K | 4.8% | 5 | 880 | 0.19% | 6 |
| May 2026 | 18.1K | 4.3% | 5 | 590 | 0.14% | 6 |
| Jun 2026 | 18.1K | 3.8% | 5 | 590 | 0.12% | 6 |
| Jul 2026 | 18.1K | 4.2% | 5 | 590 | 0.14% | 6 |
| Aug 2026 | 18.1K | 2.2% | 5 | 590 | 0.07% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Itron’s and Oracle Utilities’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Itron**: Measured on the search term “itron”.
- **Oracle Utilities**: Measured on the search term “oracle utilities”.

- [Itron profile](/demand/global-en/brands/itron)
- [Oracle Utilities profile](/demand/global-en/brands/oracle-utilities)
- [All utilities software worldwide](/demand/global-en/categories/utilities-software): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Itron or Oracle Utilities?

In August 2026, Itron had more branded searches than Oracle Utilities among utilities software worldwide. Itron was estimated to have 18.1K branded searches compared to Oracle Utilities’ 590, and held a 2.2% Share of Search versus Oracle Utilities’ 0.07%.

## Cite this page

Brandwave. "Itron vs Oracle Utilities: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/itron-vs-oracle-utilities

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/itron-vs-oracle-utilities. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.