---
title: "iTouchless vs Joseph Joseph: Which is searched more?"
description: "Is iTouchless or Joseph Joseph more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Trash can brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/itouchless-vs-joseph-joseph"
publisher: "Brandwave"
---

# iTouchless vs Joseph Joseph: Which is searched more?

Is iTouchless or Joseph Joseph more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Trash can brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: iTouchless and Joseph Joseph
- **Competitive set**: Trash can brands
- **Market**: Global
- **Month measured**: Sep 2026
- **iTouchless Share of Search**: 0.18%
- **Joseph Joseph Share of Search**: 34.4%

## Is iTouchless or Joseph Joseph more popular in search?

- In September 2026, Joseph Joseph had more branded searches than iTouchless among trash can brands worldwide. Joseph Joseph had about 110,000 branded searches, while iTouchless had 590. Joseph Joseph made up 34.4% of all trash can brand searches we track, and iTouchless accounted for 0.18%.
- Joseph Joseph was ahead of iTouchless in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, iTouchless’ share of searches among trash can brands worldwide held steady at 0.18%, and its estimated monthly branded searches held steady at 590.
- Across the 12 months ending September 2026, Joseph Joseph’s share of searches among trash can brands worldwide moved from 40.2% to 34.4%, and its estimated monthly branded searches moved from 135K to 110K.

## Top trash can brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, iTouchless was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Joseph Joseph did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Simplehuman | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Rubbermaid | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Brabantia | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| iTouchless | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Joseph Joseph | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Munchkin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about trash can brands

- Asked ChatGPT "Which trash can brand should I buy?": 1. Simplehuman, 2. Rubbermaid, 3. Brabantia
- Asked ChatGPT "What are the best trash can brands?": 1. Simplehuman, 2. Rubbermaid, 3. iTouchless
- Asked ChatGPT "What's the best trash can brand for a kitchen?": 1. Simplehuman, 2. Brabantia, 3. Rubbermaid, 4. iTouchless
- Searched Google, AI Overview "kitchen trash can": 1. Simplehuman
- Searched Google, AI Overview "stainless steel trash can": 1. Simplehuman

Not named in any answer: Joseph Joseph and Munchkin.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for trash can brands worldwide in September 2026?

- In September 2026, Joseph Joseph gained share of searches among trash can brands worldwide, from 33.3% to 34.4%.

## Month by month

| Month | iTouchless estimated searches | iTouchless Share of Search | iTouchless rank | Joseph Joseph estimated searches | Joseph Joseph Share of Search | Joseph Joseph rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 590 | 0.18% | 5 | 135K | 40.2% | 1 |
| Nov 2025 | 720 | 0.18% | 5 | 165K | 41.6% | 1 |
| Dec 2025 | 880 | 0.23% | 5 | 165K | 42.2% | 1 |
| Jan 2026 | 880 | 0.21% | 5 | 165K | 40.2% | 1 |
| Feb 2026 | 590 | 0.17% | 5 | 135K | 38% | 1 |
| Mar 2026 | 720 | 0.18% | 5 | 135K | 34.5% | 2 |
| Apr 2026 | 590 | 0.16% | 5 | 135K | 36.8% | 1 |
| May 2026 | 590 | 0.16% | 5 | 110K | 30% | 2 |
| Jun 2026 | 590 | 0.2% | 5 | 110K | 36.6% | 1 |
| Jul 2026 | 590 | 0.18% | 5 | 110K | 33.3% | 2 |
| Aug 2026 | 720 | 0.18% | 5 | 135K | 33.3% | 2 |
| Sep 2026 | 590 | 0.18% | 5 | 110K | 34.4% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using iTouchless’ and Joseph Joseph’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **iTouchless**: Measured on the search term “itouchless”.
- **Joseph Joseph**: Measured on the search term “joseph joseph”.

- [iTouchless profile](/demand/global-en/brands/itouchless)
- [Joseph Joseph profile](/demand/global-en/brands/joseph-joseph)
- [All trash can brands worldwide](/demand/global-en/categories/trash-can-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is iTouchless or Joseph Joseph more popular in search?

In September 2026, Joseph Joseph had more branded searches than iTouchless among trash can brands worldwide. Joseph Joseph had about 110,000 branded searches, while iTouchless had 590. Joseph Joseph made up 34.4% of all trash can brand searches we track, and iTouchless accounted for 0.18%.

## Cite this page

Brandwave. "iTouchless vs Joseph Joseph: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/itouchless-vs-joseph-joseph

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/itouchless-vs-joseph-joseph. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
