--- title: "ITO EN vs Mizuba: Which is searched more?" description: "Is ITO EN or Mizuba more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Matcha brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ito-en-vs-mizuba" publisher: "Brandwave" --- # ITO EN vs Mizuba: Which is searched more? Is ITO EN or Mizuba more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Matcha brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ITO EN and Mizuba - **Competitive set**: Matcha brands - **Market**: Global - **Month measured**: Sep 2026 - **ITO EN Share of Search**: 3.9% - **Mizuba Share of Search**: 2.1% ## Is ITO EN or Mizuba more popular in search? - In September 2026, ITO EN had more branded searches than Mizuba among matcha brands worldwide. ITO EN had about 8,100 branded searches, while Mizuba had 4,400. ITO EN made up 3.9% of all matcha brand searches we track, and Mizuba accounted for 2.1%. - ITO EN was ahead of Mizuba in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ITO EN’s share of searches among matcha brands worldwide moved from 3.8% to 3.9%, and its estimated monthly branded searches moved from 9.9K to 8.1K. - Across the 12 months ending September 2026, Mizuba’s share of searches among matcha brands worldwide moved from 2% to 2.1%, and its estimated monthly branded searches moved from 5.4K to 4.4K. ## Top matcha brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, neither ITO EN nor Mizuba showed up in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ippodo | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Jade Leaf | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Naoki | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Marukyu Koyamaen | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Encha | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Matchaful | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Rocky’s Matcha | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | ITO EN | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Aiya | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Mizuba | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | DoMatcha | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Pique | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about matcha brands - Asked ChatGPT "Which matcha brand should I buy?": 1. Ippodo, 2. Marukyu Koyamaen, 3. Jade Leaf - Asked ChatGPT "What are the best matcha brands?": 1. Ippodo, 2. Marukyu Koyamaen, 3. Jade Leaf, 4. Naoki, 5. Encha - Asked ChatGPT "What's the best matcha brand for making lattes at home?": 1. Jade Leaf, 2. Ippodo, 3. Naoki - Searched Google, AI Overview "best matcha powder": 1. Naoki, 2. Ippodo, 3. Encha Not named in any answer: Matchaful, Rocky’s Matcha, ITO EN, Aiya, Mizuba, DoMatcha and Pique. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for matcha brands worldwide in September 2026? - In September 2026, ITO EN rose from 8th to 7th among matcha brands worldwide. - Estimated monthly branded searches for Mizuba worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. ## Month by month | Month | ITO EN estimated searches | ITO EN Share of Search | ITO EN rank | Mizuba estimated searches | Mizuba Share of Search | Mizuba rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 3.8% | 7 | 5.4K | 2% | 9 | | Nov 2025 | 9.9K | 4% | 7 | 5.4K | 2.2% | 9 | | Dec 2025 | 8.1K | 3.9% | 7 | 4.4K | 2.1% | 9 | | Jan 2026 | 8.1K | 3.6% | 7 | 5.4K | 2.4% | 9 | | Feb 2026 | 6.6K | 3.6% | 8 | 4.4K | 2.4% | 9 | | Mar 2026 | 8.1K | 3.3% | 8 | 5.4K | 2.2% | 9 | | Apr 2026 | 8.1K | 3.4% | 8 | 5.4K | 2.3% | 9 | | May 2026 | 8.1K | 3% | 8 | 5.4K | 2% | 9 | | Jun 2026 | 8.1K | 3.5% | 8 | 5.4K | 2.3% | 9 | | Jul 2026 | 8.1K | 3.4% | 8 | 5.4K | 2.3% | 9 | | Aug 2026 | 8.1K | 3.5% | 8 | 5.4K | 2.3% | 9 | | Sep 2026 | 8.1K | 3.9% | 7 | 4.4K | 2.1% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using ITO EN’s and Mizuba’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ITO EN**: Measured on the search term “ito en matcha”. - **Mizuba**: Measured on the search term “mizuba matcha”. - [ITO EN profile](/demand/global-en/brands/ito-en) - [Mizuba profile](/demand/global-en/brands/mizuba) - [All matcha brands worldwide](/demand/global-en/categories/matcha-tea-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ITO EN or Mizuba more popular in search? In September 2026, ITO EN had more branded searches than Mizuba among matcha brands worldwide. ITO EN had about 8,100 branded searches, while Mizuba had 4,400. ITO EN made up 3.9% of all matcha brand searches we track, and Mizuba accounted for 2.1%. ## Cite this page Brandwave. "ITO EN vs Mizuba: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ito-en-vs-mizuba This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ito-en-vs-mizuba. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.