---
title: "ITO EN vs Jade Leaf: Which is searched more?"
description: "Is ITO EN or Jade Leaf more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Matcha brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ito-en-vs-jade-leaf"
publisher: "Brandwave"
---

# ITO EN vs Jade Leaf: Which is searched more?

Is ITO EN or Jade Leaf more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Matcha brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ITO EN and Jade Leaf
- **Competitive set**: Matcha brands
- **Market**: Global
- **Month measured**: Sep 2026
- **ITO EN Share of Search**: 3.9%
- **Jade Leaf Share of Search**: 4.7%

## Is ITO EN or Jade Leaf more popular in search?

- In September 2026, Jade Leaf had more branded searches than ITO EN among matcha brands worldwide. Jade Leaf had about 9,900 branded searches, while ITO EN had 8,100. Jade Leaf made up 4.7% of all matcha brand searches we track, and ITO EN accounted for 3.9%.
- Jade Leaf was ahead of ITO EN in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ITO EN’s share of searches among matcha brands worldwide moved from 3.8% to 3.9%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 12 months ending September 2026, Jade Leaf’s share of searches among matcha brands worldwide moved from 5.6% to 4.7%, and its estimated monthly branded searches moved from 14.8K to 9.9K.

## How did search popularity change for matcha brands worldwide in September 2026?

- In September 2026, Jade Leaf lost share of searches among matcha brands worldwide, from 6.3% to 4.7%.
- In September 2026, ITO EN rose from 8th to 7th among matcha brands worldwide.

## Month by month

| Month | ITO EN estimated searches | ITO EN Share of Search | ITO EN rank | Jade Leaf estimated searches | Jade Leaf Share of Search | Jade Leaf rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 9.9K | 3.8% | 7 | 14.8K | 5.6% | 5 |
| Nov 2025 | 9.9K | 4% | 7 | 12.1K | 4.9% | 5 |
| Dec 2025 | 8.1K | 3.9% | 7 | 14.8K | 7.1% | 5 |
| Jan 2026 | 8.1K | 3.6% | 7 | 14.8K | 6.6% | 5 |
| Feb 2026 | 6.6K | 3.6% | 8 | 12.1K | 6.7% | 5 |
| Mar 2026 | 8.1K | 3.3% | 8 | 14.8K | 6.1% | 6 |
| Apr 2026 | 8.1K | 3.4% | 8 | 14.8K | 6.2% | 6 |
| May 2026 | 8.1K | 3% | 8 | 27.1K | 10.1% | 5 |
| Jun 2026 | 8.1K | 3.5% | 8 | 22.2K | 9.6% | 5 |
| Jul 2026 | 8.1K | 3.4% | 8 | 18.1K | 7.6% | 5 |
| Aug 2026 | 8.1K | 3.5% | 8 | 14.8K | 6.3% | 6 |
| Sep 2026 | 8.1K | 3.9% | 7 | 9.9K | 4.7% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using ITO EN’s and Jade Leaf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ITO EN**: Measured on the search term “ito en matcha”.
- **Jade Leaf**: Measured on the search term “jade leaf matcha”.

- [ITO EN profile](/demand/global-en/brands/ito-en)
- [Jade Leaf profile](/demand/global-en/brands/jade-leaf)
- [All matcha brands worldwide](/demand/global-en/categories/matcha-tea-brands): The set both shares are measured inside, 12 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is ITO EN or Jade Leaf more popular in search?

In September 2026, Jade Leaf had more branded searches than ITO EN among matcha brands worldwide. Jade Leaf had about 9,900 branded searches, while ITO EN had 8,100. Jade Leaf made up 4.7% of all matcha brand searches we track, and ITO EN accounted for 3.9%.

## Cite this page

Brandwave. "ITO EN vs Jade Leaf: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ito-en-vs-jade-leaf

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ito-en-vs-jade-leaf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.