---
title: "ITM vs Mitre 10: Which is more popular by branded search?"
description: "Which is more popular in search, ITM or Mitre 10? Compare estimated monthly branded-search demand and Share of Search inside the Timber merchant brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/itm-vs-mitre-10"
publisher: "Brandwave"
---

# ITM vs Mitre 10: Which is more popular by branded search?

Which is more popular in search, ITM or Mitre 10? Compare estimated monthly branded-search demand and Share of Search inside the Timber merchant brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ITM and Mitre 10
- **Competitive set**: Timber merchant brands
- **Market**: Global
- **Month measured**: Aug 2026
- **ITM Share of Search**: 2.6%
- **Mitre 10 Share of Search**: 10.4%

## Which is more popular in search, ITM or Mitre 10?

- In August 2026, Mitre 10 had more branded searches than ITM among timber merchant brands worldwide. Mitre 10 was estimated to have 673K branded searches compared to ITM’s 165K, and held a 10.4% Share of Search versus ITM’s 2.6%.
- Mitre 10 was ahead of ITM in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ITM’s estimated Share of Search among timber merchant brands worldwide moved from 2.3% to 2.6%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 11 months ending August 2026, Mitre 10’s estimated Share of Search among timber merchant brands worldwide moved from 9.3% to 10.4%, and its estimated monthly branded searches moved from 823K to 673K.

## How did search popularity change for timber merchant brands worldwide in August 2026?

- In August 2026, Mitre 10 gained estimated Share of Search among timber merchant brands worldwide, from 9.3% to 10.4%.
- Estimated monthly branded searches for ITM worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

## Month by month

| Month | ITM estimated searches | ITM Share of Search | ITM rank | Mitre 10 estimated searches | Mitre 10 Share of Search | Mitre 10 rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 2.3% | 4 | 823K | 9.3% | 3 |
| Nov 2025 | 201K | 2.1% | 4 | 823K | 8.7% | 3 |
| Dec 2025 | 165K | 1.6% | 4 | 1M | 9.9% | 3 |
| Jan 2026 | 201K | 2.4% | 4 | 823K | 9.9% | 3 |
| Feb 2026 | 201K | 2.8% | 4 | 673K | 9.3% | 3 |
| Mar 2026 | 165K | 2.3% | 4 | 673K | 9.3% | 3 |
| Apr 2026 | 201K | 2.8% | 4 | 673K | 9.3% | 3 |
| May 2026 | 201K | 3.1% | 4 | 673K | 10.4% | 3 |
| Jun 2026 | 201K | 3.4% | 4 | 550K | 9.2% | 3 |
| Jul 2026 | 165K | 2.8% | 4 | 550K | 9.3% | 3 |
| Aug 2026 | 165K | 2.6% | 4 | 673K | 10.4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ITM’s and Mitre 10’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ITM**: Measured on the search term “itm”.
- **Mitre 10**: Measured on the search term “mitre 10”.

- [ITM profile](/demand/global-en/brands/itm)
- [Mitre 10 profile](/demand/global-en/brands/mitre-10)
- [All timber merchant brands worldwide](/demand/global-en/categories/timber-merchant-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ITM or Mitre 10?

In August 2026, Mitre 10 had more branded searches than ITM among timber merchant brands worldwide. Mitre 10 was estimated to have 673K branded searches compared to ITM’s 165K, and held a 10.4% Share of Search versus ITM’s 2.6%.

## Cite this page

Brandwave. "ITM vs Mitre 10: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/itm-vs-mitre-10

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/itm-vs-mitre-10. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.