---
title: "Ithaca vs Sabra: Which is more popular by branded search?"
description: "Which is more popular in search, Ithaca or Sabra? Compare estimated monthly branded-search demand and Share of Search inside the Hummus brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ithaca-vs-sabra"
publisher: "Brandwave"
---

# Ithaca vs Sabra: Which is more popular by branded search?

Which is more popular in search, Ithaca or Sabra? Compare estimated monthly branded-search demand and Share of Search inside the Hummus brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ithaca and Sabra
- **Competitive set**: Hummus brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Ithaca Share of Search**: 20.5%
- **Sabra Share of Search**: 3.4%

## Which is more popular in search, Ithaca or Sabra?

- In August 2026, Ithaca had more branded searches than Sabra among hummus brands worldwide. Ithaca was estimated to have 368K branded searches compared to Sabra’s 60.5K, and held a 20.5% Share of Search versus Sabra’s 3.4%.
- Ithaca was ahead of Sabra in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ithaca’s estimated Share of Search among hummus brands worldwide moved from 7.6% to 20.5%, and its estimated monthly branded searches moved from 165K to 368K.
- Across the 11 months ending August 2026, Sabra’s estimated Share of Search among hummus brands worldwide moved from 2.3% to 3.4%, and its estimated monthly branded searches moved from 49.5K to 60.5K.

## How did search popularity change for hummus brands worldwide in August 2026?

- In August 2026, Sabra gained estimated Share of Search among hummus brands worldwide, from 2.5% to 3.4%.
- In August 2026, Ithaca lost estimated Share of Search among hummus brands worldwide, from 28% to 20.5%.

## Month by month

| Month | Ithaca estimated searches | Ithaca Share of Search | Ithaca rank | Sabra estimated searches | Sabra Share of Search | Sabra rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 7.6% | 3 | 49.5K | 2.3% | 4 |
| Nov 2025 | 135K | 6.2% | 3 | 49.5K | 2.3% | 4 |
| Dec 2025 | 135K | 5.3% | 3 | 40.5K | 1.6% | 4 |
| Jan 2026 | 165K | 8.9% | 2 | 49.5K | 2.7% | 4 |
| Feb 2026 | 135K | 7.4% | 3 | 40.5K | 2.2% | 4 |
| Mar 2026 | 165K | 8.9% | 2 | 49.5K | 2.7% | 4 |
| Apr 2026 | 165K | 10.6% | 2 | 49.5K | 3.2% | 4 |
| May 2026 | 201K | 12.3% | 2 | 60.5K | 3.7% | 4 |
| Jun 2026 | 201K | 12.6% | 2 | 49.5K | 3.1% | 4 |
| Jul 2026 | 550K | 28% | 2 | 49.5K | 2.5% | 4 |
| Aug 2026 | 368K | 20.5% | 2 | 60.5K | 3.4% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Ithaca’s and Sabra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ithaca**: Measured on the search term “ithaca”.
- **Sabra**: Measured on the search term “sabra”.

- [Ithaca profile](/demand/global-en/brands/ithaca)
- [Sabra profile](/demand/global-en/brands/sabra)
- [All hummus brands worldwide](/demand/global-en/categories/hummus-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ithaca or Sabra?

In August 2026, Ithaca had more branded searches than Sabra among hummus brands worldwide. Ithaca was estimated to have 368K branded searches compared to Sabra’s 60.5K, and held a 20.5% Share of Search versus Sabra’s 3.4%.

## Cite this page

Brandwave. "Ithaca vs Sabra: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/ithaca-vs-sabra

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ithaca-vs-sabra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.