---
title: "Ithaca vs Nush: Which is searched more?"
description: "Which is more popular in search, Ithaca or Nush? Compare estimated monthly branded-search demand and Share of Search inside the Hummus brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ithaca-vs-nush"
publisher: "Brandwave"
---

# Ithaca vs Nush: Which is searched more?

Which is more popular in search, Ithaca or Nush? Compare estimated monthly branded-search demand and Share of Search inside the Hummus brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ithaca and Nush
- **Competitive set**: Hummus brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Ithaca Share of Search**: 20.5%
- **Nush Share of Search**: 0.67%

## Which is more popular in search, Ithaca or Nush?

- In August 2026, Ithaca had more branded searches than Nush among hummus brands worldwide. Ithaca was estimated to have 368K branded searches compared to Nush’s 12.1K, and held a 20.5% Share of Search versus Nush’s 0.67%.
- Ithaca was ahead of Nush in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ithaca’s estimated Share of Search among hummus brands worldwide moved from 7.6% to 20.5%, and its estimated monthly branded searches moved from 165K to 368K.
- Across the 11 months ending August 2026, Nush’s estimated Share of Search among hummus brands worldwide moved from 0.56% to 0.67%, and its estimated monthly branded searches held steady at 12.1K.

## How did search popularity change for hummus brands worldwide in August 2026?

- In August 2026, Ithaca lost estimated Share of Search among hummus brands worldwide, from 28% to 20.5%.

## Month by month

| Month | Ithaca estimated searches | Ithaca Share of Search | Ithaca rank | Nush estimated searches | Nush Share of Search | Nush rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 7.6% | 3 | 12.1K | 0.56% | 5 |
| Nov 2025 | 135K | 6.2% | 3 | 12.1K | 0.55% | 5 |
| Dec 2025 | 135K | 5.3% | 3 | 12.1K | 0.47% | 5 |
| Jan 2026 | 165K | 8.9% | 2 | 14.8K | 0.79% | 5 |
| Feb 2026 | 135K | 7.4% | 3 | 9.9K | 0.54% | 5 |
| Mar 2026 | 165K | 8.9% | 2 | 12.1K | 0.65% | 5 |
| Apr 2026 | 165K | 10.6% | 2 | 14.8K | 0.95% | 5 |
| May 2026 | 201K | 12.3% | 2 | 14.8K | 0.91% | 5 |
| Jun 2026 | 201K | 12.6% | 2 | 12.1K | 0.76% | 5 |
| Jul 2026 | 550K | 28% | 2 | 12.1K | 0.62% | 5 |
| Aug 2026 | 368K | 20.5% | 2 | 12.1K | 0.67% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Ithaca’s and Nush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ithaca**: Measured on the search term “ithaca”.
- **Nush**: Measured on the search term “nush”.

- [Ithaca profile](/demand/global-en/brands/ithaca)
- [Nush profile](/demand/global-en/brands/nush)
- [All hummus brands worldwide](/demand/global-en/categories/hummus-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ithaca or Nush?

In August 2026, Ithaca had more branded searches than Nush among hummus brands worldwide. Ithaca was estimated to have 368K branded searches compared to Nush’s 12.1K, and held a 20.5% Share of Search versus Nush’s 0.67%.

## Cite this page

Brandwave. "Ithaca vs Nush: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ithaca-vs-nush

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ithaca-vs-nush. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.