--- title: "ISLE vs Starboard: Which is searched more?" description: "Is ISLE or Starboard more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Paddleboard brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/isle-boards-vs-starboard-sup" publisher: "Brandwave" --- # ISLE vs Starboard: Which is searched more? Is ISLE or Starboard more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Paddleboard brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ISLE and Starboard - **Competitive set**: Paddleboard brands - **Market**: Global - **Month measured**: Sep 2026 - **ISLE Share of Search**: 4.7% - **Starboard Share of Search**: 9.2% ## Is ISLE or Starboard more popular in search? - In September 2026, Starboard had more branded searches than ISLE among paddleboard brands worldwide. Starboard had about 7,480 branded searches, while ISLE had 3,780. Starboard made up 9.2% of all paddleboard brand searches we track, and ISLE accounted for 4.7%. - The lead changed hands 2 times in the 12 months ending September 2026: ISLE took it in May 2026, Starboard took it in August 2026. - Across the 12 months ending September 2026, ISLE’s share of searches among paddleboard brands worldwide moved from 3% to 4.7%, and its estimated monthly branded searches moved from 2.2K to 3.8K. - Across the 12 months ending September 2026, Starboard’s share of searches among paddleboard brands worldwide moved from 5.7% to 9.2%, and its estimated monthly branded searches moved from 4.2K to 7.5K. ## Top paddleboard brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ISLE appeared in all five answers. Starboard was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ISLE was listed before Starboard in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | BOTE | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | ISLE | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | iRocker | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Red Paddle Co | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Starboard | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Bluefin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about paddleboard brands - Asked ChatGPT "Which paddleboard brand should I buy?": 1. iRocker, 2. BOTE, 3. ISLE, 4. Red Paddle Co - Asked ChatGPT "What are the best paddleboard brands?": 1. Red Paddle Co, 2. iRocker, 3. BOTE, 4. Starboard, 5. ISLE - Asked ChatGPT "What's the best paddleboard brand for flat water?": 1. Red Paddle Co, 2. ISLE, 3. iRocker, 4. Starboard - Searched Google, AI Overview "inflatable paddleboard": 1. BOTE, 2. ISLE - Searched Google, AI Overview "best paddleboard": 1. BOTE, 2. ISLE Not named in any answer: Bluefin. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for paddleboard brands worldwide in September 2026? - In September 2026, ISLE lost share of searches among paddleboard brands worldwide, from 9.8% to 4.7%. - In September 2026, Starboard lost share of searches among paddleboard brands worldwide, from 13.3% to 9.2%. ## Month by month | Month | ISLE estimated searches | ISLE Share of Search | ISLE rank | Starboard estimated searches | Starboard Share of Search | Starboard rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.2K | 3% | 4 | 4.2K | 5.7% | 2 | | Nov 2025 | 2.5K | 3.9% | 4 | 4.3K | 6.8% | 2 | | Dec 2025 | 2.1K | 2.8% | 4 | 3.4K | 4.6% | 3 | | Jan 2026 | 2.2K | 2.1% | 4 | 4.1K | 3.9% | 3 | | Feb 2026 | 3K | 4.7% | 4 | 4.1K | 6.4% | 3 | | Mar 2026 | 4.5K | 5.6% | 4 | 5.3K | 6.6% | 3 | | Apr 2026 | 5.4K | 6.3% | 4 | 6.4K | 7.5% | 3 | | May 2026 | 10K | 10.2% | 2 | 9.4K | 9.6% | 4 | | Jun 2026 | 14.5K | 12.7% | 3 | 13.7K | 12% | 4 | | Jul 2026 | 18.4K | 13.3% | 3 | 14.5K | 10.5% | 4 | | Aug 2026 | 12.3K | 9.8% | 4 | 16.7K | 13.3% | 2 | | Sep 2026 | 3.8K | 4.7% | 4 | 7.5K | 9.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using ISLE’s and Starboard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ISLE**: Measured on the search terms “isle paddle board” and “isle sup”, summed into one figure. - **Starboard**: Measured on the search terms “starboard paddle board” and “starboard sup”, summed into one figure. - [ISLE profile](/demand/global-en/brands/isle-boards) - [Starboard profile](/demand/global-en/brands/starboard-sup) - [All paddleboard brands worldwide](/demand/global-en/categories/paddleboard-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ISLE or Starboard more popular in search? In September 2026, Starboard had more branded searches than ISLE among paddleboard brands worldwide. Starboard had about 7,480 branded searches, while ISLE had 3,780. Starboard made up 9.2% of all paddleboard brand searches we track, and ISLE accounted for 4.7%. ## Cite this page Brandwave. "ISLE vs Starboard: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/isle-boards-vs-starboard-sup This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/isle-boards-vs-starboard-sup. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.