--- title: "Irwin vs Tekton: Which is searched more?" description: "Is Irwin or Tekton more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hand tool brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/irwin-vs-tekton" publisher: "Brandwave" --- # Irwin vs Tekton: Which is searched more? Is Irwin or Tekton more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hand tool brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Irwin and Tekton - **Competitive set**: Hand tool brands - **Market**: Global - **Month measured**: Sep 2026 - **Irwin Share of Search**: 0.16% - **Tekton Share of Search**: 2.7% ## Is Irwin or Tekton more popular in search? - In September 2026, Tekton had more branded searches than Irwin among hand tool brands worldwide. Tekton had about 74,000 branded searches, while Irwin had 4,400. Tekton made up 2.7% of all hand tool brand searches we track, and Irwin accounted for 0.16%. - Tekton was ahead of Irwin in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Irwin’s share of searches among hand tool brands worldwide moved from 0.21% to 0.16%, and its estimated monthly branded searches moved from 6.6K to 4.4K. - Across the 12 months ending September 2026, Tekton’s share of searches among hand tool brands worldwide moved from 1.9% to 2.7%, and its estimated monthly branded searches moved from 60.5K to 74K. ## Top hand tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tekton was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Irwin did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Knipex | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Craftsman | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | GearWrench | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Milwaukee | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Channellock | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Klein Tools | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Tekton | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Stanley | 8th | 1 of 3 | 2 of 2 | 3 of 5 | | Crescent | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bahco | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kincrome | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Irwin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sidchrome | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hand tool brands - Asked ChatGPT "Which hand tool brand should I buy?": 1. Craftsman, 2. Milwaukee, 3. GearWrench, 4. Knipex - Asked ChatGPT "What are the best hand tool brands?": 1. Knipex, 2. GearWrench, 3. Tekton, 4. Milwaukee, 5. Channellock, 6. Klein Tools, 7. Craftsman - Asked ChatGPT "What's the best hand tool brand for home repairs?": 1. Craftsman, 2. Tekton, 3. Milwaukee, 4. Knipex, 5. Stanley - Searched Google, AI Overview "hand tool brands": 1. Klein Tools, 2. Channellock, 3. GearWrench, 4. Craftsman, 5. Milwaukee, 6. Stanley - Searched Google, AI Overview "best hand tools": 1. Knipex, 2. Channellock, 3. Klein Tools, 4. GearWrench, 5. Tekton, 6. Stanley, 7. Milwaukee Not named in any answer: Crescent, Bahco, Kincrome, Irwin and Sidchrome. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for hand tool brands worldwide in September 2026? - In September 2026, Tekton lost share of searches among hand tool brands worldwide, from 3.2% to 2.7%. - Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026. ## Month by month | Month | Irwin estimated searches | Irwin Share of Search | Irwin rank | Tekton estimated searches | Tekton Share of Search | Tekton rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 0.21% | 11 | 60.5K | 1.9% | 6 | | Nov 2025 | 5.4K | 0.17% | 11 | 60.5K | 1.9% | 7 | | Dec 2025 | 5.4K | 0.17% | 11 | 60.5K | 1.9% | 7 | | Jan 2026 | 5.4K | 0.2% | 11 | 60.5K | 2.2% | 7 | | Feb 2026 | 5.4K | 0.19% | 11 | 60.5K | 2.2% | 6 | | Mar 2026 | 5.4K | 0.19% | 11 | 60.5K | 2.1% | 7 | | Apr 2026 | 5.4K | 0.19% | 11 | 60.5K | 2.2% | 6 | | May 2026 | 5.4K | 0.19% | 11 | 60.5K | 2.2% | 6 | | Jun 2026 | 4.4K | 0.16% | 11 | 60.5K | 2.2% | 6 | | Jul 2026 | 4.4K | 0.16% | 11 | 135K | 4.8% | 5 | | Aug 2026 | 4.4K | 0.15% | 11 | 90.5K | 3.2% | 6 | | Sep 2026 | 4.4K | 0.16% | 11 | 74K | 2.7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Irwin’s and Tekton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Irwin**: Measured on the search term “irwin tools”. - **Tekton**: Measured on the search term “tekton”. - [Irwin profile](/demand/global-en/brands/irwin) - [Tekton profile](/demand/global-en/brands/tekton) - [All hand tool brands worldwide](/demand/global-en/categories/hand-tool-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Irwin or Tekton more popular in search? In September 2026, Tekton had more branded searches than Irwin among hand tool brands worldwide. Tekton had about 74,000 branded searches, while Irwin had 4,400. Tekton made up 2.7% of all hand tool brand searches we track, and Irwin accounted for 0.16%. ## Cite this page Brandwave. "Irwin vs Tekton: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/irwin-vs-tekton This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/irwin-vs-tekton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.