--- title: "Irwin vs Lie-Nielsen: Which is searched more?" description: "Is Irwin or Lie-Nielsen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jack plane brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/irwin-vs-lie-nielsen" publisher: "Brandwave" --- # Irwin vs Lie-Nielsen: Which is searched more? Is Irwin or Lie-Nielsen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jack plane brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Irwin and Lie-Nielsen - **Competitive set**: Jack plane brands - **Market**: Global - **Month measured**: Sep 2026 - **Irwin Share of Search**: 1.2% - **Lie-Nielsen Share of Search**: 3.2% ## Is Irwin or Lie-Nielsen more popular in search? - In September 2026, Lie-Nielsen had more branded searches than Irwin among jack plane brands worldwide. Lie-Nielsen had about 12,100 branded searches, while Irwin had 4,400. Lie-Nielsen made up 3.2% of all jack plane brand searches we track, and Irwin accounted for 1.2%. - Lie-Nielsen was ahead of Irwin in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Irwin’s share of searches among jack plane brands worldwide moved from 2% to 1.2%, and its estimated monthly branded searches moved from 6.6K to 4.4K. - Across the 12 months ending September 2026, Lie-Nielsen’s share of searches among jack plane brands worldwide moved from 4.6% to 3.2%, and its estimated monthly branded searches moved from 14.8K to 12.1K. ## Top jack plane brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lie-Nielsen appeared in all five answers. Irwin did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lie-Nielsen | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Stanley | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Veritas | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | WoodRiver | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Craftsman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Irwin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jack plane brands - Asked ChatGPT "Which jack plane brand should I buy?": 1. Lie-Nielsen, 2. Veritas, 3. WoodRiver, 4. Stanley - Asked ChatGPT "What are the best jack plane brands?": 1. Lie-Nielsen, 2. Veritas, 3. Stanley, 4. WoodRiver - Asked ChatGPT "What's the best jack plane brand for woodworking hand tools?": 1. Lie-Nielsen, 2. Veritas, 3. Stanley, 4. WoodRiver - Searched Google, AI Overview "woodworking plane": 1. Stanley, 2. Lie-Nielsen, 3. Veritas - Searched Google, AI Overview "plane for woodwork": 1. Stanley, 2. Lie-Nielsen, 3. Veritas Not named in any answer: Craftsman and Irwin. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for jack plane brands worldwide in September 2026? - In September 2026, Lie-Nielsen gained share of searches among jack plane brands worldwide, from 2.7% to 3.2%. - In September 2026, Irwin fell from 4th to 5th among jack plane brands worldwide. ## Month by month | Month | Irwin estimated searches | Irwin Share of Search | Irwin rank | Lie-Nielsen estimated searches | Lie-Nielsen Share of Search | Lie-Nielsen rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 2% | 4 | 14.8K | 4.6% | 3 | | Nov 2025 | 5.4K | 1.6% | 5 | 14.8K | 4.4% | 3 | | Dec 2025 | 5.4K | 1.4% | 5 | 18.1K | 4.6% | 3 | | Jan 2026 | 5.4K | 1.4% | 5 | 14.8K | 3.9% | 3 | | Feb 2026 | 5.4K | 1.2% | 4 | 14.8K | 3.4% | 3 | | Mar 2026 | 5.4K | 1% | 4 | 14.8K | 2.8% | 3 | | Apr 2026 | 5.4K | 1.3% | 4 | 12.1K | 2.8% | 3 | | May 2026 | 5.4K | 1.3% | 4 | 12.1K | 2.8% | 3 | | Jun 2026 | 4.4K | 1% | 4 | 12.1K | 2.8% | 3 | | Jul 2026 | 4.4K | 1% | 5 | 12.1K | 2.7% | 3 | | Aug 2026 | 4.4K | 0.98% | 4 | 12.1K | 2.7% | 3 | | Sep 2026 | 4.4K | 1.2% | 5 | 12.1K | 3.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Irwin’s and Lie-Nielsen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Irwin**: Measured on the search term “irwin tools”. - **Lie-Nielsen**: Measured on the search term “lie nielsen”. - [Irwin profile](/demand/global-en/brands/irwin) - [Lie-Nielsen profile](/demand/global-en/brands/lie-nielsen) - [All jack plane brands worldwide](/demand/global-en/categories/jack-plane-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Irwin or Lie-Nielsen more popular in search? In September 2026, Lie-Nielsen had more branded searches than Irwin among jack plane brands worldwide. Lie-Nielsen had about 12,100 branded searches, while Irwin had 4,400. Lie-Nielsen made up 3.2% of all jack plane brand searches we track, and Irwin accounted for 1.2%. ## Cite this page Brandwave. "Irwin vs Lie-Nielsen: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/irwin-vs-lie-nielsen This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/irwin-vs-lie-nielsen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.