---
title: "Irwin vs Kincrome: Which is searched more?"
description: "Which is more popular in search, Irwin or Kincrome? Compare estimated monthly branded-search demand and Share of Search inside the Hand tool brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/irwin-vs-kincrome"
publisher: "Brandwave"
---

# Irwin vs Kincrome: Which is searched more?

Which is more popular in search, Irwin or Kincrome? Compare estimated monthly branded-search demand and Share of Search inside the Hand tool brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Irwin and Kincrome
- **Competitive set**: Hand tool brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Irwin Share of Search**: 1.1%
- **Kincrome Share of Search**: 4.4%

## Which is more popular in search, Irwin or Kincrome?

- In September 2026, Kincrome had more branded searches than Irwin among hand tool brands worldwide. Kincrome was estimated to have 18.1K branded searches compared to Irwin’s 4.4K, and held a 4.4% Share of Search versus Irwin’s 1.1%.
- Kincrome was ahead of Irwin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Irwin’s estimated Share of Search among hand tool brands worldwide moved from 1.6% to 1.1%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 12 months ending September 2026, Kincrome’s estimated Share of Search among hand tool brands worldwide moved from 3.5% to 4.4%, and its estimated monthly branded searches moved from 14.8K to 18.1K.

## How did search popularity change for hand tool brands worldwide in September 2026?

- Estimated monthly branded searches for Kincrome worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.
- Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

## Month by month

| Month | Irwin estimated searches | Irwin Share of Search | Irwin rank | Kincrome estimated searches | Kincrome Share of Search | Kincrome rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.6K | 1.6% | 6 | 14.8K | 3.5% | 5 |
| Nov 2025 | 5.4K | 1.3% | 6 | 18.1K | 4.4% | 5 |
| Dec 2025 | 5.4K | 1.3% | 6 | 14.8K | 3.5% | 5 |
| Jan 2026 | 5.4K | 1.3% | 6 | 14.8K | 3.5% | 5 |
| Feb 2026 | 5.4K | 1.3% | 6 | 14.8K | 3.6% | 5 |
| Mar 2026 | 5.4K | 1.3% | 6 | 14.8K | 3.5% | 5 |
| Apr 2026 | 5.4K | 1.3% | 6 | 14.8K | 3.6% | 5 |
| May 2026 | 5.4K | 1.4% | 6 | 14.8K | 3.8% | 5 |
| Jun 2026 | 4.4K | 1.2% | 6 | 14.8K | 4.1% | 5 |
| Jul 2026 | 4.4K | 1.2% | 6 | 14.8K | 4.2% | 5 |
| Aug 2026 | 4.4K | 1.1% | 6 | 18.1K | 4.5% | 5 |
| Sep 2026 | 4.4K | 1.1% | 6 | 18.1K | 4.4% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Irwin’s and Kincrome’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Irwin**: Measured on the search term “irwin tools”.
- **Kincrome**: Measured on the search term “kincrome”.

- [Irwin profile](/demand/global-en/brands/irwin)
- [Kincrome profile](/demand/global-en/brands/kincrome)
- [All hand tool brands worldwide](/demand/global-en/categories/hand-tool-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Irwin or Kincrome?

In September 2026, Kincrome had more branded searches than Irwin among hand tool brands worldwide. Kincrome was estimated to have 18.1K branded searches compared to Irwin’s 4.4K, and held a 4.4% Share of Search versus Irwin’s 1.1%.

## Cite this page

Brandwave. "Irwin vs Kincrome: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/irwin-vs-kincrome

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/irwin-vs-kincrome. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.