--- title: "Ironpaper vs Kalungi: Which is more popular by branded search?" description: "Which is more popular in search, Ironpaper or Kalungi? Compare estimated monthly branded-search demand and Share of Search inside the B2B demand generation agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ironpaper-vs-kalungi" publisher: "Brandwave" --- # Ironpaper vs Kalungi: Which is more popular by branded search? Which is more popular in search, Ironpaper or Kalungi? Compare estimated monthly branded-search demand and Share of Search inside the B2B demand generation agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ironpaper and Kalungi - **Competitive set**: B2B demand generation agencies - **Market**: Global - **Month measured**: Aug 2026 - **Ironpaper Share of Search**: 23% - **Kalungi Share of Search**: 21.8% ## Which is more popular in search, Ironpaper or Kalungi? - In August 2026, Ironpaper had more branded searches than Kalungi among B2B demand generation agencies worldwide. Ironpaper was estimated to have 1.7K branded searches compared to Kalungi’s 1.6K, and held a 23% Share of Search versus Kalungi’s 21.8%. - The lead changed hands 4 times in the 11 months ending August 2026: Kalungi took it in February 2026, Ironpaper took it in March 2026, Kalungi took it in April 2026, Ironpaper took it in July 2026. - Across the 11 months ending August 2026, Ironpaper’s estimated Share of Search among B2B demand generation agencies worldwide moved from 34.9% to 23%, and its estimated monthly branded searches moved from 2.6K to 1.7K. - Across the 11 months ending August 2026, Kalungi’s estimated Share of Search among B2B demand generation agencies worldwide moved from 25.6% to 21.8%, and its estimated monthly branded searches moved from 1.9K to 1.6K. ## How did search popularity change for B2B demand generation agencies worldwide in August 2026? - In August 2026, Refine Labs overtook Ironpaper to take the highest estimated Share of Search among B2B demand generation agencies worldwide, at 33.1%. - In August 2026, Ironpaper lost estimated Share of Search among B2B demand generation agencies worldwide, from 29.9% to 23%. - In August 2026, Kalungi lost estimated Share of Search among B2B demand generation agencies worldwide, from 27.2% to 21.8%. ## Month by month | Month | Ironpaper estimated searches | Ironpaper Share of Search | Ironpaper rank | Kalungi estimated searches | Kalungi Share of Search | Kalungi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.6K | 34.9% | 1 | 1.9K | 25.6% | 2 | | Nov 2025 | 2.2K | 30.8% | 1 | 1.9K | 27.1% | 2 | | Dec 2025 | 2.1K | 31.6% | 1 | 1.9K | 28.2% | 2 | | Jan 2026 | 2.1K | 32.8% | 1 | 1.9K | 30% | 2 | | Feb 2026 | 1.8K | 31.4% | 2 | 1.9K | 33.3% | 1 | | Mar 2026 | 2.1K | 31.8% | 1 | 1.9K | 28.7% | 2 | | Apr 2026 | 1.8K | 25% | 2 | 1.9K | 27.6% | 1 | | May 2026 | 1.8K | 28% | 2 | 1.9K | 30.2% | 1 | | Jun 2026 | 1.8K | 30.8% | 2 | 1.9K | 33.4% | 1 | | Jul 2026 | 1.8K | 29.9% | 1 | 1.6K | 27.2% | 3 | | Aug 2026 | 1.7K | 23% | 2 | 1.6K | 21.8% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Ironpaper’s and Kalungi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ironpaper**: Measured on the search terms “ironpaper”, “ironpaper agency”, “ironpaper b2b marketing agency”, “ironpaper marketing” and “ironpaper.com”, summed into one figure. - **Kalungi**: Measured on the search terms “kalungi” and “kalungi pricing”, summed into one figure. - [Ironpaper profile](/demand/global-en/brands/ironpaper) - [Kalungi profile](/demand/global-en/brands/kalungi) - [All B2B demand generation agencies worldwide](/demand/global-en/categories/b2b-demand-generation-agencies): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Ironpaper or Kalungi? In August 2026, Ironpaper had more branded searches than Kalungi among B2B demand generation agencies worldwide. Ironpaper was estimated to have 1.7K branded searches compared to Kalungi’s 1.6K, and held a 23% Share of Search versus Kalungi’s 21.8%. ## Cite this page Brandwave. "Ironpaper vs Kalungi: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/ironpaper-vs-kalungi This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ironpaper-vs-kalungi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.