--- title: "iRobot vs Roborock: Which is more popular by branded search?" description: "Which is more popular in search, iRobot or Roborock? Compare estimated monthly branded-search demand and Share of Search inside the Robot vacuum brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/irobot-vs-roborock" publisher: "Brandwave" --- # iRobot vs Roborock: Which is more popular by branded search? Which is more popular in search, iRobot or Roborock? Compare estimated monthly branded-search demand and Share of Search inside the Robot vacuum brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: iRobot and Roborock - **Competitive set**: Robot vacuum brands - **Market**: Global - **Month measured**: Aug 2026 - **iRobot Share of Search**: 14.7% - **Roborock Share of Search**: 26.9% ## Which is more popular in search, iRobot or Roborock? - In August 2026, Roborock had more branded searches than iRobot among robot vacuum brands worldwide. Roborock was estimated to have 1M branded searches compared to iRobot’s 549K, and held a 26.9% Share of Search versus iRobot’s 14.7%. - The lead changed hands 2 times in the 11 months ending August 2026: iRobot took it in December 2025, Roborock took it in January 2026. - Across the 11 months ending August 2026, iRobot’s estimated Share of Search among robot vacuum brands worldwide moved from 20.1% to 14.7%, and its estimated monthly branded searches moved from 730K to 549K. - Across the 11 months ending August 2026, Roborock’s estimated Share of Search among robot vacuum brands worldwide moved from 28.8% to 26.9%, and its estimated monthly branded searches held steady at 1M. ## How did search popularity change for robot vacuum brands worldwide in August 2026? - In August 2026, Eufy overtook Roborock to take the highest estimated Share of Search among robot vacuum brands worldwide, at 27.2%. - In August 2026, iRobot lost estimated Share of Search among robot vacuum brands worldwide, from 16.1% to 14.7%. - In August 2026, Roborock lost estimated Share of Search among robot vacuum brands worldwide, from 28% to 26.9%. ## Month by month | Month | iRobot estimated searches | iRobot Share of Search | iRobot rank | Roborock estimated searches | Roborock Share of Search | Roborock rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 730K | 20.1% | 3 | 1M | 28.8% | 1 | | Nov 2025 | 1.1M | 16.8% | 4 | 2.2M | 35.3% | 1 | | Dec 2025 | 1.6M | 29.4% | 1 | 1.5M | 27.7% | 2 | | Jan 2026 | 726K | 17.8% | 4 | 1.2M | 30.4% | 1 | | Feb 2026 | 594K | 17.5% | 4 | 1M | 30.1% | 1 | | Mar 2026 | 593K | 15.9% | 4 | 1M | 27.4% | 1 | | Apr 2026 | 592K | 16.9% | 4 | 1M | 28.7% | 1 | | May 2026 | 649K | 17.2% | 4 | 1M | 26.7% | 1 | | Jun 2026 | 532K | 14.3% | 4 | 1M | 27.1% | 1 | | Jul 2026 | 578K | 16.1% | 4 | 1M | 28% | 1 | | Aug 2026 | 549K | 14.7% | 4 | 1M | 26.9% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using iRobot’s and Roborock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **iRobot**: Measured on the search terms “irobot”, “irobot com”, “irobot robot vacuum”, “irobot roomba”, “irobot vacuum”, “irobot vacuum cleaner” and “roomba”, summed into one figure. - **Roborock**: Measured on the search terms “global roborock com”, “roborock”, “roborock qrevo”, “roborock robot vacuum”, “roborock s8”, “roborock saros”, “roborock vacuum”, “roborock vacuum cleaner”, “robot vacuum roborock”, “vacuum cleaner roborock” and “vacuum roborock”, summed into one figure. - [iRobot profile](/demand/global-en/brands/irobot) - [Roborock profile](/demand/global-en/brands/roborock) - [All robot vacuum brands worldwide](/demand/global-en/categories/robot-vacuum-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, iRobot or Roborock? In August 2026, Roborock had more branded searches than iRobot among robot vacuum brands worldwide. Roborock was estimated to have 1M branded searches compared to iRobot’s 549K, and held a 26.9% Share of Search versus iRobot’s 14.7%. ## Cite this page Brandwave. "iRobot vs Roborock: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/irobot-vs-roborock This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/irobot-vs-roborock. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.