---
title: "Iris Ohyama vs Muji: Which is searched more?"
description: "Which is more popular in search, Iris Ohyama or Muji? Compare estimated monthly branded-search demand and Share of Search inside the Laundry baskets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/iris-ohayama-vs-muji"
publisher: "Brandwave"
---

# Iris Ohyama vs Muji: Which is searched more?

Which is more popular in search, Iris Ohyama or Muji? Compare estimated monthly branded-search demand and Share of Search inside the Laundry baskets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Iris Ohyama and Muji
- **Competitive set**: Laundry baskets
- **Market**: Global
- **Month measured**: Aug 2026
- **Iris Ohyama Share of Search**: 6.6%
- **Muji Share of Search**: 6.6%

## Which is more popular in search, Iris Ohyama or Muji?

- In August 2026, Iris Ohyama and Muji were level on Share of Search among laundry baskets worldwide, with an estimated 22.2K branded searches each, at 6.6% estimated Share of Search each.
- The lead changed hands 2 times in the 11 months ending August 2026: Muji took it in March 2026, Iris Ohyama took it in June 2026.
- Across the 11 months ending August 2026, Iris Ohyama’s estimated Share of Search among laundry baskets worldwide moved from 7.7% to 6.6%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 11 months ending August 2026, Muji’s estimated Share of Search among laundry baskets worldwide moved from 6.3% to 6.6%, and its estimated monthly branded searches moved from 18.1K to 22.2K.

## How did search popularity change for laundry baskets worldwide in August 2026?

- In August 2026, Iris Ohyama lost estimated Share of Search among laundry baskets worldwide, from 7.8% to 6.6%.
- In August 2026, Muji lost estimated Share of Search among laundry baskets worldwide, from 7.8% to 6.6%.

## Month by month

| Month | Iris Ohyama estimated searches | Iris Ohyama Share of Search | Iris Ohyama rank | Muji estimated searches | Muji Share of Search | Muji rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 22.2K | 7.7% | 4 | 18.1K | 6.3% | 5 |
| Nov 2025 | 22.2K | 6.5% | 4 | 22.2K | 6.5% | 5 |
| Dec 2025 | 22.2K | 7% | 3 | 22.2K | 7% | 4 |
| Jan 2026 | 22.2K | 6.5% | 4 | 22.2K | 6.5% | 5 |
| Feb 2026 | 18.1K | 6% | 4 | 18.1K | 6% | 5 |
| Mar 2026 | 22.2K | 6.5% | 5 | 27.1K | 7.9% | 3 |
| Apr 2026 | 22.2K | 7.2% | 3 | 22.2K | 7.2% | 4 |
| May 2026 | 22.2K | 7.2% | 3 | 22.2K | 7.2% | 4 |
| Jun 2026 | 27.1K | 10.3% | 3 | 18.1K | 6.9% | 5 |
| Jul 2026 | 22.2K | 7.8% | 3 | 22.2K | 7.8% | 4 |
| Aug 2026 | 22.2K | 6.6% | 4 | 22.2K | 6.6% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Iris Ohyama’s and Muji’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Iris Ohyama**: Measured on the search term “iris ohyama”.
- **Muji**: Measured on the search term “muji store”.

- [Iris Ohyama profile](/demand/global-en/brands/iris-ohayama)
- [Muji profile](/demand/global-en/brands/muji)
- [All laundry baskets worldwide](/demand/global-en/categories/laundry-baskets): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Iris Ohyama or Muji?

In August 2026, Iris Ohyama and Muji were level on Share of Search among laundry baskets worldwide, with an estimated 22.2K branded searches each, at 6.6% estimated Share of Search each.

## Cite this page

Brandwave. "Iris Ohyama vs Muji: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/iris-ohayama-vs-muji

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/iris-ohayama-vs-muji. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.