--- title: "iQIYI vs Viki: Which is more popular?" description: "Is iQIYI or Viki more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Asian drama streaming services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/iqiyi-vs-viki" publisher: "Brandwave" --- # iQIYI vs Viki: Which is more popular? Is iQIYI or Viki more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Asian drama streaming services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: iQIYI and Viki - **Competitive set**: Asian drama streaming services - **Market**: Global - **Month measured**: Oct 2026 - **iQIYI Share of Search**: 29.2% - **Viki Share of Search**: 19.6% ## Is iQIYI or Viki more popular in search? - In October 2026, iQIYI had more branded searches than Viki among Asian drama streaming services worldwide. iQIYI had about 1 million branded searches, while Viki had 673,000. iQIYI made up 29.2% of all Asian drama streaming service searches we track, and Viki accounted for 19.6%. - iQIYI was ahead of Viki in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, iQIYI’s share of searches among Asian drama streaming services worldwide moved from 25.1% to 29.2%, and its estimated monthly branded searches held steady at 1M. - Across the 12 months ending October 2026, Viki’s share of searches among Asian drama streaming services worldwide moved from 25.1% to 19.6%, and its estimated monthly branded searches moved from 1M to 673K. ## Top Asian drama streaming services in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Viki appeared in all four answers. iQIYI was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Viki was listed before iQIYI in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Viki | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Kocowa | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | iQIYI | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | WeTV | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | OnDemandKorea | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Viu | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Asian drama streaming services - Asked ChatGPT "Where can I watch Korean dramas online?": 1. Viki, 2. Kocowa, 3. OnDemandKorea - Asked ChatGPT "What's the best streaming service for Chinese and Korean dramas?": 1. Viki, 2. iQIYI, 3. WeTV - Asked ChatGPT "Which K-drama streaming service has the biggest library with English subtitles?": 1. Viki, 2. Kocowa - Searched Google, AI Overview "where to watch kdrama": 1. Viki, 2. Kocowa, 3. iQIYI Not named in any answer: Viu. Brands are listed in the order each answer named them. The answers were collected in the United States on October 28, 2026. ## How did search popularity change for Asian drama streaming services worldwide in October 2026? - In October 2026, Viki gained share of searches among Asian drama streaming services worldwide, from 18.4% to 19.6%. - In October 2026, iQIYI lost share of searches among Asian drama streaming services worldwide, from 33.4% to 29.2%. ## How has branded search for iQIYI and Viki changed worldwide over the last 12 months? | Month | iQIYI estimated searches | iQIYI Share of Search | iQIYI rank | Viki estimated searches | Viki Share of Search | Viki rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1M | 25.1% | 1 | 1M | 25.1% | 2 | | Dec 2025 | 1.2M | 29% | 1 | 1M | 23.8% | 2 | | Jan 2026 | 1.2M | 29% | 1 | 1M | 23.8% | 2 | | Feb 2026 | 1M | 29% | 1 | 823K | 23.8% | 2 | | Mar 2026 | 1.5M | 34.9% | 1 | 1M | 23.3% | 2 | | Apr 2026 | 1.2M | 30.4% | 1 | 1M | 24.9% | 2 | | May 2026 | 1.2M | 29.1% | 1 | 1M | 23.8% | 2 | | Jun 2026 | 1.2M | 30.5% | 1 | 823K | 20.6% | 3 | | Jul 2026 | 1.2M | 30.5% | 1 | 823K | 20.5% | 3 | | Aug 2026 | 1.2M | 30.6% | 1 | 823K | 20.6% | 3 | | Sep 2026 | 1.2M | 33.4% | 1 | 673K | 18.4% | 4 | | Oct 2026 | 1M | 29.2% | 1 | 673K | 19.6% | 4 | ## How are iQIYI’s and Viki’s branded searches counted? Brandwave collects information about searches that people make online using iQIYI’s and Viki’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **iQIYI**: Measured on the search term “iqiyi”. - **Viki**: Measured on the search term “viki”. - [iQIYI profile](/demand/global-en/brands/iqiyi) - [Viki profile](/demand/global-en/brands/viki) - [All Asian drama streaming services worldwide](/demand/global-en/categories/asian-drama-streaming-services): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is iQIYI or Viki more popular in search? In October 2026, iQIYI had more branded searches than Viki among Asian drama streaming services worldwide. iQIYI had about 1 million branded searches, while Viki had 673,000. iQIYI made up 29.2% of all Asian drama streaming service searches we track, and Viki accounted for 19.6%. ## Cite this page Brandwave. "iQIYI vs Viki: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/iqiyi-vs-viki This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/iqiyi-vs-viki. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.